How to choose the best
keywords for SEO and
customer acquisition in
social media

Karol Pokojowczyk from Colibri.io
• While starting up a business or
already having one, one of the
most important parts of marketing
strategy is being seen ...
The mix of art and
science
• Decision on what keywords your
products or services should be
searched for is simple, but a bit
tricky too.
• It is certain that you should look for
words directly connected with what
you offer but the most obvious
ones wouldn’t b...
• Take a while to think about your
audience. What kind of words they
could be putting in search engine
while looking for y...
• Make a list of all the words you
came up and the most relevant for
your business.
Geographical location
• While thinking of right keywords
you can also improve your chances
of getting a much better page
ranking result if you i...
• If you add name of the city or
region within you can or would like
to operate, you can fair better in
your page ranking.
The Competitors
• Do
the
research
of
your
competition. Find out what your
chosen keywords bring. That will
help you make decision on which...
The “Other” Tools
1. Google Keyword Planner - this tool
will show you how a list of
keywords might perform, and the
average number of times ...
2. Wordtracker - generates a list of
related keywords, including related
keyword
phrases
and
combinations.
3. Keyword Discovery – collects data
form over 200 search engines,
allows you to search keyword
database for specific coun...
• Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your...
This article was originally
published on GrowthHacker.am.
Find out more:
How to choose the best keywords
for SEO and custo...
Author: Karol Pokojowczyk

CEO Colibri IO
@KarolPokojowczy
@Colibri IO
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How to choose the best keywords for seo and customer acquisition in social media

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How to choose the best keywords for seo and customer acquisition in social media by Karol Pokojowczyk from https://colibri.io

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How to choose the best keywords for seo and customer acquisition in social media

  1. 1. How to choose the best keywords for SEO and customer acquisition in social media Karol Pokojowczyk from Colibri.io
  2. 2. • While starting up a business or already having one, one of the most important parts of marketing strategy is being seen on the web, so your customers or potential influencer could find you.
  3. 3. The mix of art and science
  4. 4. • Decision on what keywords your products or services should be searched for is simple, but a bit tricky too.
  5. 5. • It is certain that you should look for words directly connected with what you offer but the most obvious ones wouldn’t be a good choice. Not too generic or specific either.
  6. 6. • Take a while to think about your audience. What kind of words they could be putting in search engine while looking for your kind of product or business?
  7. 7. • Make a list of all the words you came up and the most relevant for your business.
  8. 8. Geographical location
  9. 9. • While thinking of right keywords you can also improve your chances of getting a much better page ranking result if you insert your location to the keyword or phrase.
  10. 10. • If you add name of the city or region within you can or would like to operate, you can fair better in your page ranking.
  11. 11. The Competitors
  12. 12. • Do the research of your competition. Find out what your chosen keywords bring. That will help you make decision on which ones you got chances to rank better than others.
  13. 13. The “Other” Tools
  14. 14. 1. Google Keyword Planner - this tool will show you how a list of keywords might perform, and the average number of times people searched for those terms.
  15. 15. 2. Wordtracker - generates a list of related keywords, including related keyword phrases and combinations.
  16. 16. 3. Keyword Discovery – collects data form over 200 search engines, allows you to search keyword database for specific country or eshops like eBay or Amazon.
  17. 17. • Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
  18. 18. This article was originally published on GrowthHacker.am. Find out more: How to choose the best keywords for SEO and customer acquisition in social media
  19. 19. Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO

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