3 reasons how b2 b sales can keep you out of trouble


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3 reasons how b2 b sales can keep you out of trouble by Karol Pokojowczyk from https://colibri.io

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3 reasons how b2 b sales can keep you out of trouble

  1. 1. 3 Reasons How B2B Sales Can Keep You Out Of Trouble Karol Pokojowczyk from Colibri.io
  2. 2. • While scrolling through a collection of statistics assembled to highlight the effectiveness of online marketing and social media, the following line popped off the page:
  3. 3. • 9 out of 10 B2B buyers say when they’re ready to make a purchase, they find a vendor by:
  4. 4.  Using search - 81%  Looking for peer recommendations - 59%  Reading content from thought leaders - 41%
  5. 5. Let’s go through them one at a time
  6. 6. 1. Using search
  7. 7. • This corresponds directly to the Search Engine Optimization of your website and your content.
  8. 8. • The reality is that buyers rely on search to get them started in their buying process and to find the companies offering products or solutions they’re looking for.
  9. 9. 2. Looking for peer recommendations
  10. 10. • This is why it’s so important to be engaged on social media. It doesn’t only help you to distribute your content to a wide audience, but social media is also the modern water cooler.
  11. 11. • This is where people congregate and share information about your company and your solutions. As an active participant, you can engage with prospects and shape the way your company is perceived.
  12. 12. 3. Reading thought leaders
  13. 13. • More than likely, that means reading blogs or other content such as white papers and eBooks.
  14. 14. • By regularly writing a credible and educational blog, you will establish your company as a thought leader providing relevant information to prospects about solutions to their challenges.
  15. 15. • Credible, downloadable content such as white papers and eBooks will further enhance your reputation and draw the attention of others.
  16. 16. • New content also signals the search engine crawlers to visit your site, improving your rankings in search results.
  17. 17. • Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
  18. 18. This article was originally published on GrowthHacker.am. Find out more: 3 Reasons How B2B Sales Can Keep You Out Of Trouble
  19. 19. Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO