Monday morning reports easton


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  • Feedback on price point
  • Notes: XD would arrive in retailer warehouse/DC in 2x2 one week prior to the event With 4 shelf pallet there would be 344 units with an SDV of $2.12 per bag.
  • Monday morning reports easton

    1. 1. Region Prior Week Sales
    2. 2. Easton Zone Prior Week Sales
    3. 3. District 398 Prior Week Sales
    4. 4. District 399 Prior Week Sales
    5. 5. District 877 Prior Week Sales
    6. 6. Region Prior Week Unsaleables
    7. 7. Easton Zone Prior Week Unsaleables
    8. 8. District 398 Prior Week Unsaleables
    9. 9. District 399 Prior Week Unsaleables
    10. 10. District 877 Prior Week Unsaleables
    11. 11. District 398 Perfect Service
    12. 12. District 399 Perfect Service
    13. 13. District 877 Perfect Service
    14. 14. District 398 Prior Week Single Serve Flex
    15. 15. District 399 Prior Week Single Serve Flex
    16. 16. District 877 Prior Week Single Serve Flex
    17. 17. District 398 Prior Week Convenient Foods
    18. 18. District 399 Prior Week Convenient Foods
    19. 19. District 877 Prior Week Convenient Foods
    20. 20. Chris Greggo Easton Wal-Mart
    21. 21. Dee Biscoe Easton Giant
    22. 22. Frank Blatnik Hellertown Giant
    23. 23. Brad Shantz Nazareth Giant
    24. 24. Easton Zone Fast Start Contest Period 1 Week 1 To Period 2 Week 4
    25. 25. Rules of the Road
    26. 27. District 398 Fast Start Contest Results After 4 Weeks
    27. 28. District 399 Fast Start Contest Results After 4 Weeks
    28. 29. District 877 Fast Start Contest Results After 4 Weeks
    29. 30. P2 2011 Easton Zone LID Items Target is 100 Distribution in All Authorized Accounts!
    30. 31. New Ruffles Flavors – XXL Targeted Display Date P2 All Ruffles -01517 Ruffles Lightly Salted -08351 Ruffles Original -08352 Ruffles SCO -08353 Ruffles CSC -08356 Ruffles Reduced Fat -03454 Ruffles Loaded Chili/Cheese NEW -03455 Ruffles Molten Hot Wings NEW In DC’s/Bins NOW !
    31. 32. XVL & LVL Ruffles “Real Fans” PPW <ul><li>In-Store Timing: </li></ul><ul><li>2x1 (January 24, 2011) </li></ul><ul><li>1 wave of LVL or XVL PPWs (continue to refill thru Feb 21 st ) </li></ul><ul><li>Product Description: </li></ul><ul><li>Ruffles Hot Wings & Ruffles Chili Cheese Fries flavored PC (final names TBD) are being introduced as part of the ‘Dude Food’ line of Ruffles flavors targeting young males A18-30. They offer the same hearty crunch of Ruffles Original, but with the bold, exciting taste experience guys crave. </li></ul><ul><li>Marketing Support: </li></ul><ul><li>1.4MM IRC’s will be printed & there will be a 25ct tear pad and cooler clings w/each PPW unit. Buy 2-20oz bottles of Mountain Dew products, get 1 FREE Ruffles® ($1.29 value) (any flavor 2.5oz or smaller). </li></ul><ul><li>Radio, Print & Digital flavor news communication </li></ul><ul><li>Scan the QR code on display before 3/22/11 & enter for a chance to win 1 of 31 46” HD TV’s. </li></ul><ul><li>Wawa </li></ul><ul><li>Quick Check </li></ul><ul><li>Turkey Hill </li></ul><ul><li>Weis </li></ul><ul><li>Redners </li></ul><ul><li>Boyers </li></ul><ul><li>Drug Channel </li></ul><ul><li>Independents </li></ul>P2W1
    32. 33. Valentine’s Day Rold Gold Chocolate Dipped Pretzels <ul><li>In-Store Timing : </li></ul><ul><li>P2W2 </li></ul><ul><li>Objective </li></ul><ul><li>Grow Rold Gold share by offering dipped chocolate items during incremental chocolate season </li></ul><ul><li>Product SKUs </li></ul><ul><li>Classic Dipped Tiny Twists </li></ul><ul><li>White Dipped HWBT </li></ul><ul><li>Dark Dipped Bavarian Twists </li></ul>Milk Chocolate White Chocolate Dark Chocolate P2W2 6 Case Stack in All Giant’s!
    33. 34. Super Bowl Tostitos Salsa and Scoops FSI <ul><li>In Store Timing: </li></ul><ul><ul><li>P2 W2, 2011 – In Newspapers Sunday, January 30 th , 2011 </li></ul></ul><ul><li>Details: </li></ul><ul><ul><li>Tostitos Salsa is #1 – Biggest Dollar Share in measured channels - America’s favorite Salsa </li></ul></ul><ul><ul><li>Offer: Save $1. when you buy any 15 oz or larger jar of Tostitos Salsa and any 10.5 oz or larger bag of Tostitos Scoops Tortilla Chips. </li></ul></ul><ul><ul><li>Pre, During and Post SuperBowl weeks are the largest consumer “dipping” weeks </li></ul></ul><ul><ul><li>Spending over $1.5 MM marketing dollars in store and with FSI to help convert traffic and drive Tostitos Salsa and Scoops awareness </li></ul></ul>P2W2
    34. 35. <ul><li>IRC Offer </li></ul><ul><li>Save $1 On Produce </li></ul><ul><li>When you buy 1 Frito-Lay Chip (8.5 oz. or larger) and 1 Frito-Lay Dip (8.5 oz. or larger) </li></ul><ul><li>Expiration Date: February 26, 2011 </li></ul><ul><li>IRC Allocation </li></ul><ul><li>For every Natural pallet display you order, you will receive 4 IRC tear pads (50 coupons each) </li></ul><ul><li>400 tear pads per Zone </li></ul><ul><li>In-Store Timing </li></ul><ul><li>P2W3 </li></ul><ul><li>IRC Objective </li></ul><ul><li>IRC’s to help support the incremental placement of pallet displays in produce sections </li></ul>All Natural Ingredients Pallet Display - IRC Support P2W3
    35. 36. Rold Gold Bakeshop First to Market Cross Dock – Weis Markets <ul><li>In-Store Timing: </li></ul><ul><ul><li>P2W3; February 7, 2011 – P3W3, March 11, 2011 </li></ul></ul><ul><li>Marketing Support: </li></ul><ul><ul><li>Sampling to support inventory </li></ul></ul><ul><ul><li>Cross dock with thematic display </li></ul></ul><ul><li>Retailer Benefits: </li></ul><ul><ul><li>Allows select retailers to have all 3 new SKUs the first week they are available </li></ul></ul><ul><ul><li>Reinforces retailer as leader in new products </li></ul></ul><ul><ul><li>Capitalizes on bread and bagel buying trends (category growing 6.5%) to drive incremental category consumption and occasions </li></ul></ul>P2W3
    36. 37. PERIOD 1 Easton Zone Let’s do some stretching! Following the Sales Safety Code of Conduct guidelines can help you develop safer work practices on and off the job! Sales Safety Code of Conduct Core Four Focus Factors 1. Use Vehicle Safety Equipment 2. Follow Safe Driving Practices 3. Follow Safe Work Practices 4. Use Personal Protective Equipment Sales Safety Code of Conduct Safety Message
    37. 38. Super Bowl Video