The New Customer Centric


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A look at what real life consumers think and feel about buying and/or selling a home

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The New Customer Centric

  1. 1. The New Consumer Centric A look at what real life consumers think and feel about buying and/or selling a home
  2. 2. Simon Glynn From his post “The New Consumer Centric”
  3. 3. The New Customer Centric For over 106 years we‟ve been a brand with a „higher calling‟. What started out of the ashes of the 1906 San Francisco earthquake as a way to protect consumers who were being scammed; has woven its way through the culture we keep today. Understanding what consumers think and feel is invaluable in helping us create truly remarkable experiences for all that we serve.
  4. 4. The New Customer Centric A look at what real life consumers think and feel about buying and/or selling a home Using a recent Mediapost story titled: “The New Consumer Centric” as a springboard, we recently conducted a three question survey of over 3,000 individuals who had bought or sold a home in the past. The goal: To gain clearer insights into their needs, impressions and worries in order to ensure we consistently deliver exceptional experiences.
  5. 5. value the most
  6. 6. TRUST
  7. 7. Question 1 Response Tag Cloud Question 1: What do you value the most when working with a real estate company? Working with not just someone you can trust, but a company you can trust is what consumers value the most when it comes to buying a home.
  8. 8. most important
  9. 9. TRUST (again)
  10. 10. Question 2 Response Tag Cloud Question 2: What is most important to you when working with a real estate company? Trust is not just what consumers value in a real estate brand, but it‟s the most important aspect.
  11. 11. the biggest hassle
  12. 12. FINAN¢IA₤ PROCE$$
  13. 13. Question 3 Response Tag Cloud Question 3: What is the biggest hassle you face when buying a home? Finances and the pain of paperwork are clearly the biggest hurdles.
  14. 14. Conclusion A Commitment to Earning and Keeping Trust For most, buying or selling a home will qualify as the single most expensive and complex purchase of our lives. So it comes as no surprise that consumers feel that TRUST is what they value and find most important when working with a real estate company A singular focus on earning and keeping the trust of our customers by delivering exceptional service is what drives us every day. It is at the core of who we‟ve been for the past 106 years, and will undoubtedly remain a part of our culture for the next 106 + years.
  15. 15. © 2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.