IPC Media<br />IPC Media is a British institution which produces over 85 media brands, with their print brands reaching two thirds of women and 44% of men in the UK – almost 27 million adults in the UK. The online brands reach around 20 million users each month. IPC Media offers subscription to their customers making access to the print much easier. IPC Media categorises their magazine brands into three: <br />IPC Inspire(male dominated audience): Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.<br />IPC Connect (female dominated audience): Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network. <br />IPC Southbank (female, upmarket): Marie Claire, InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.<br />
Future PLC<br />Future PLC is an independent, British magazine institution founded in 1985. It is UK’s number one international exporter and licensor of monthly magazines with core audience of young or young-at-heart males. Future PLC focuses onniche market sectors like music, technology, video games and film, making their aims much clearer to the audience they are targeting and they know exactly what they need to achieve. With clear aims, come clear values. Future PLC stresses their priorities: <br /><ul><li>Engaging prosumers – Future defines prosumers as “enthusiasts whose passion for their hobby makes them more like professional consumers” (Future PLC, 2010)
Strengthening commercial partnerships – which led Future to engage in convergence and synergy.
Balancing portfolio – producing magazines with very niche focus and therefore being able to successfully identify the needs of the audience and satisfy their needs to the maximum.</li></ul>I chose Future PLC as the most suitable publishing company for my music magazine Country Avenue. This is because Future PLC owns and runs international offices all over the world, including Future US in the United States; which is where I want my magazine to be sold, however I also want the possibility for my magazine to be easily exported to the UK and Australia where Future PLC operates as well. <br />