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Simon Berry
simon@colalife.org
November 2010
colalife
Zambia pilot outline
Version 1.0
9 November 2010
Pilot design
Pilot features:
• Niche application - AidPods are mother’s kits
Pilot features:
• Delivery through the private sector
Distributor
Wholesaler
• Niche application - AidPods are mother’s kits
Pilot feature...
• Delivery through the private sector
Distributor
Wholesaler
• Niche application - AidPods are mother’s kits
• Margins are...
• Delivery through the private sector
Distributor
Wholesaler
• Niche application - AidPods are mother’s kits
• Margins are...
• Delivery through the private sector
Distributor
Wholesaler
Assess ability to pay
• Niche application - AidPods are mothe...
• Delivery through the private sector
Distributor
Wholesaler
Assess ability to pay
Inject subsidy here
• Niche application...
• Delivery through the private sector
Distributor
Wholesaler
Social marketingSocial marketing
Assess ability to pay
Inject...
• Delivery through the private sector
Distributor
Wholesaler
Social marketingSocial marketing
Assess ability to pay
Inject...
http://colalife.org/blog
http://colalife.org/blog
http://colalife.org/updates
Pilot design
Pilot design
Pilot design
Pilot design
Pilot design
Pilot design
Pilot design
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Pilot design

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Pilot design

  1. 1. Simon Berry simon@colalife.org November 2010 colalife Zambia pilot outline Version 1.0 9 November 2010
  2. 2. Pilot design
  3. 3. Pilot features:
  4. 4. • Niche application - AidPods are mother’s kits Pilot features:
  5. 5. • Delivery through the private sector Distributor Wholesaler • Niche application - AidPods are mother’s kits Pilot features:
  6. 6. • Delivery through the private sector Distributor Wholesaler • Niche application - AidPods are mother’s kits • Margins are made at every step Pilot features:
  7. 7. • Delivery through the private sector Distributor Wholesaler • Niche application - AidPods are mother’s kits • Margins are made at every step Pilot features: • AidPods introduced into crates at the Wholesaler
  8. 8. • Delivery through the private sector Distributor Wholesaler Assess ability to pay • Niche application - AidPods are mother’s kits • Margins are made at every step • Subsidy determined by ability/willingness to pay Pilot features: • AidPods introduced into crates at the Wholesaler
  9. 9. • Delivery through the private sector Distributor Wholesaler Assess ability to pay Inject subsidy here • Niche application - AidPods are mother’s kits • Margins are made at every step • Subsidy determined by ability/willingness to pay • Subsidy injected at distributor level Pilot features: • AidPods introduced into crates at the Wholesaler
  10. 10. • Delivery through the private sector Distributor Wholesaler Social marketingSocial marketing Assess ability to pay Inject subsidy here • Niche application - AidPods are mother’s kits • Margins are made at every step • Subsidy determined by ability/willingness to pay • Social marketing/sensitisation crucial to turn ‘need’ into ‘demand’ • Subsidy injected at distributor level Pilot features: • AidPods introduced into crates at the Wholesaler
  11. 11. • Delivery through the private sector Distributor Wholesaler Social marketingSocial marketing Assess ability to pay Inject subsidy here • Niche application - AidPods are mother’s kits • Margins are made at every step • Subsidy determined by ability/willingness to pay • Social marketing/sensitisation crucial to turn ‘need’ into ‘demand’ • The AidPod is the only thing that is new • Subsidy injected at distributor level Pilot features: • AidPods introduced into crates at the Wholesaler
  12. 12. http://colalife.org/blog
  13. 13. http://colalife.org/blog http://colalife.org/updates

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