ColaLife – emerging roles for the private sector12 February 2013, London                         Simon Berry
ColaLife – ISNTD, London12 February 2013, London                       1                        2                         ...
• UK Charity                    • Independent – no                      affiliation with                      Coca-Cola   ...
ColaLife – ISNTD, London12 February 2013, London                       1                        2                         ...
1The policy context for ColaLife (1).Under 5 mortality is unacceptably high.
1The policy context for ColaLife (1).Under 5 mortality is unacceptably high.
1The policy context for ColaLife (1).Under 5 mortality is unacceptably high.
1The policy context for ColaLife (2).Diarrhoea is a key contributor.
Remote rural retail shop, Kalomo                                    District, Zambia                   1   Drug store room...
The vision                                 The practice (so far)                                                          ...
ColaLife – ISNTD, London12 February 2013, London                       1                        2                         ...
2We have designed a 4g/200ml sachet of ORS for the home treatment of diarrhoea andthis is now being manufactured in Zambia...
2Kit Yamoyo assembly at Pharmanova in Lusaka, Zambia.
2Packing of kits into cartons at Pharmanova for delivery to Medical Stores Limited.
2We are paying the para-statal, Medical Stores Limited, who are seeking to become‘more private sector’, to deliver Kit Yam...
2Kit Yamoyo cartons in stock at a Coca-Cola wholesaler. Wholesalers purchase the kitsfrom the project and make a 20% profi...
2Retailers buy Kit Yamoyos from the general wholesaler (who is also the Coca-Colawholesaler) when they visit the district ...
2Kit Yamoyos for sale on the shelves in remote rural retail shops. Retailers make aprofit of 35% on the sale of Kit Yamoyo...
2Care-givers get reliable access to a life-saving product close to home.
2The Kit Yamoyo is an innovative product. The packaging is a measure for making theORS, it is a mixing device, a storage d...
Lusaka stock               Wholesaler stock                                                      2  9,100                 ...
2ColaLife uses mobile phones to: provide an authentication system for the Kit Yamoyos;to deliver a Special Offer (50% off ...
ColaLife – ISNTD, London12 February 2013, London                       1                        2                         ...
3The ColaLife private sector partners
3The ColaLife private sector partners
3The ColaLife private sector partners
3The ColaLife private sector partners
ColaLife – ISNTD, London12 February 2013, London                       1                        2                         ...
4‘When the poor are converted into consumers, they acquirethe dignity of attention and choices from the private sector.’CK...
• Attractive                                         4                          • Affordable                          • Mi...
ColaLife – ISNTD, London12 February 2013, London                       1                        2                         ...
5                     We are here          Dec 2011The trial timeline
ColaLife – ISNTD, London12 February 2013, London                       1                        2                         ...
56Our strategy is to generate robust evidence on the elements of our approach thatwork; encourage the big players (MoHs, C...
Contact informationSimon Berryproject manager | ColaLife Operational Trial Zambia (COTZ)founder and ceo | ColaLifem +260 (...
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Presentation to the International Society for Neglected Tropical Diseases - 12 Feb 2013

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A description of ColaLife's Operational Trial in Zambia including sales data for the Kit Yamoyo to 25 Jan 2013 and an analysis of the role of private sector partners during the different phases of the project.

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  • Emphasises the customer; maximising demand from the customer;maximising the perceived value and the benefits
  • In Katete, in January 2013, our registered retailersmade a total of 47 purchases of Kit Yamoyos from the wholesaler. All but 4 of these purchases were for full boxes. The lowest number of kits bought by a retailer in one transaction was 15 (3 bags). The maximum number of kits bought by retailers in one transaction was 4 boxes (140 kits) and 3 transactions were for this amount.
  • The timeline
  • Presentation to the International Society for Neglected Tropical Diseases - 12 Feb 2013

    1. 1. ColaLife – emerging roles for the private sector12 February 2013, London Simon Berry
    2. 2. ColaLife – ISNTD, London12 February 2013, London 1 2 3 Our starting points The business model Private sector partners 4 5 6 The product Where we are now What next?
    3. 3. • UK Charity • Independent – no affiliation with Coca-Cola • Running a trial in Zambia funded by: • DfID • Johnson & Johnson • COMESA • Honda • Two full-timers • Four trusteesWhat is ColaLife?
    4. 4. ColaLife – ISNTD, London12 February 2013, London 1 2 3 Our starting points The business model Private sector partners 4 5 6 The product Where we are now What next?
    5. 5. 1The policy context for ColaLife (1).Under 5 mortality is unacceptably high.
    6. 6. 1The policy context for ColaLife (1).Under 5 mortality is unacceptably high.
    7. 7. 1The policy context for ColaLife (1).Under 5 mortality is unacceptably high.
    8. 8. 1The policy context for ColaLife (2).Diarrhoea is a key contributor.
    9. 9. Remote rural retail shop, Kalomo District, Zambia 1 Drug store room, Tiriri Health Centre, Katine, UgandaIf we can get fast moving consumer goods to remote ruralareas, why can’t we do the same thing for essential medicines?
    10. 10. The vision The practice (so far) 1Our initial focus was the use of unused space in Coca-Cola crates as a deliverymechanism, but we have gone on to create an ‘end-to-end’ value chain: usingCoca-Cola’s techniques and advice; using their wholesalers, who are well known inrural towns and have good warehousing and inventory control practices.So far none of our registered retailers have used this technique to transport KitYamoyos.
    11. 11. ColaLife – ISNTD, London12 February 2013, London 1 2 3 Our starting points The business model Private sector partners 4 5 6 The product Where we are now What next?
    12. 12. 2We have designed a 4g/200ml sachet of ORS for the home treatment of diarrhoea andthis is now being manufactured in Zambia. We believe this is an ‘Africa first’. A motherusing a 20g/1litre sachet (and following the instructions) would throw most of it away.
    13. 13. 2Kit Yamoyo assembly at Pharmanova in Lusaka, Zambia.
    14. 14. 2Packing of kits into cartons at Pharmanova for delivery to Medical Stores Limited.
    15. 15. 2We are paying the para-statal, Medical Stores Limited, who are seeking to become‘more private sector’, to deliver Kit Yamoyos to Coca-Cola wholesalers in Katete &Kalomo districts.
    16. 16. 2Kit Yamoyo cartons in stock at a Coca-Cola wholesaler. Wholesalers purchase the kitsfrom the project and make a 20% profit on sales to retailers.
    17. 17. 2Retailers buy Kit Yamoyos from the general wholesaler (who is also the Coca-Colawholesaler) when they visit the district town for other supplies. Using a Coca-Colawholesaler helps guarantee quality as wholesalers are required by contract to carryout good warehousing and inventory practices. In addition, all retailers know wherethe Coca-Cola wholesaler is.
    18. 18. 2Kit Yamoyos for sale on the shelves in remote rural retail shops. Retailers make aprofit of 35% on the sale of Kit Yamoyos but care-givers get a product the majority canafford. The project thus creates an end-to-end value chain with profits forentrepreneurs along the way.
    19. 19. 2Care-givers get reliable access to a life-saving product close to home.
    20. 20. 2The Kit Yamoyo is an innovative product. The packaging is a measure for making theORS, it is a mixing device, a storage device and a cup. The ORS sachets make up anamount of ORS that is appropriate for the home treatment of diarrhoea.
    21. 21. Lusaka stock Wholesaler stock 2 9,100 6,920 Kits manufactured Purchased by retailers 29,750 13,730 106 per dayWhere are the Kit Yamoyos?25 January 2013
    22. 22. 2ColaLife uses mobile phones to: provide an authentication system for the Kit Yamoyos;to deliver a Special Offer (50% off your next purchase); to allow promoters to activatevouchers before distribution and for voucher redemption by retailers.
    23. 23. ColaLife – ISNTD, London12 February 2013, London 1 2 3 Our starting points The business model Private sector partners 4 5 6 The product Where we are now What next?
    24. 24. 3The ColaLife private sector partners
    25. 25. 3The ColaLife private sector partners
    26. 26. 3The ColaLife private sector partners
    27. 27. 3The ColaLife private sector partners
    28. 28. ColaLife – ISNTD, London12 February 2013, London 1 2 3 Our starting points The business model Private sector partners 4 5 6 The product Where we are now What next?
    29. 29. 4‘When the poor are converted into consumers, they acquirethe dignity of attention and choices from the private sector.’CK Prahalad
    30. 30. • Attractive 4 • Affordable • Micro-porous, waterproof, tamper evident sealing film • Branding carried on the instruction leaflet • SMS-based authentication • Contents based on a proven combined therapy for diarrhoea treatment (ORS + Zinc) • Soap added to carry the prevention message • 4g/200ml ORS sachets (for home treatment) • Packaging is also: • A measuring device for the water • A mixing device • A storage device (the soap tray is a lid) • A cup • And can be re-usedThe product: Kit Yamoyo For a video demonstration of the kit in use please see: >> http://youtu.be/C9w1IN2Gq0c
    31. 31. ColaLife – ISNTD, London12 February 2013, London 1 2 3 Our starting points The business model Private sector partners 4 5 6 The product Where we are now What next?
    32. 32. 5 We are here Dec 2011The trial timeline
    33. 33. ColaLife – ISNTD, London12 February 2013, London 1 2 3 Our starting points The business model Private sector partners 4 5 6 The product Where we are now What next?
    34. 34. 56Our strategy is to generate robust evidence on the elements of our approach thatwork; encourage the big players (MoHs, CHAI, UNICEF etc) to incorporate theseelements into their own programs. ColaLife does not have the capacity for global roll-out but could be catalytic in achieving this through multi-sectoral partnerships.
    35. 35. Contact informationSimon Berryproject manager | ColaLife Operational Trial Zambia (COTZ)founder and ceo | ColaLifem +260 (0)9755 72175e simon@colalife.orgs sxberryw http://colalife.orgb http://colalife.org/blogl COTZ project office http://colalife.org/mapPhoto creditsMenu slides: Option 2 – Elias Lungu; Option 4 – Simon Berry with graphic design by Guy Godfree; Option 6 – Claire WardSlide 9: Katine image – The GuardianSlide 10: Coca-Cola crate – Simon Berry; Retailer – Charlotte MwanzaSlide 12, 29 and this slide: Kit Yamoyo inset – Simon Berry with graphic design by Guy GodfreeSlide 17: Elias LunguSlide 19 and 20 – Claire WardSlide 24 and 27: Wholesaler – Rohit Ramchandani; Retailer – Elias LunguSlide 29: Albert SakaAll others – Simon Berry

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