Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Designing for global health - Royal Society of Medicine

125 views

Published on

To be added

Published in: Health & Medicine
  • Be the first to comment

  • Be the first to like this

Designing for global health - Royal Society of Medicine

  1. 1. Thinking with design in global health Transforming access to diarrhoea treatment with design thinking – the ColaLife story Royal Society of Medicine 5-Dec-2018 Simon Berry Co-founder & CEO, ColaLife simon@colalife.org
  2. 2. Thinking with design in global health Transforming access to diarrhoea treatment with design thinking – the ColaLife story Where we started 2 Value chain thinking 4 The design process The public sector 6 1 Why design? Our idea 3 5
  3. 3. Thinking with design in global health Transforming access to diarrhoea treatment with design thinking – the ColaLife story Where we started Value chain thinking The design process The public sector Why design? Our idea 2 4 6 1 3 5
  4. 4. It is better to design on the basis of what you know people WANT rather than on what you think they NEED. Why design?
  5. 5. Thinking with design in global health Transforming access to diarrhoea treatment with design thinking – the ColaLife story Where we started Value chain thinking The design process The public sector Why design? Our idea 2 4 6 1 3 5
  6. 6. Diarrhoea 19%of infectious disease deaths Malaria 15%of infectious disease deaths AIDS 4% Source: Liu et al (2015) Global, regional, and national causes of child mortality in 2000–13, with projections to inform post-2015 priorities: an updated systematic analysis. The Lancet. 2nd biggest killer is diarrhoea.
  7. 7. 40% of children are stunted.
  8. 8. The diarrhoea treatment that 90% don’t get ORS + zincOral Rehydration Salts
  9. 9. Where we started
  10. 10. Remote rural retail shop, Kalomo District, Zambia Drug store room, Tiriri Health Centre, Katine, Uganda Coke gets everywhere – medicines don’t
  11. 11. Thinking with design in global health Transforming access to diarrhoea treatment with design thinking – the ColaLife story Where we started Value chain thinking The design process The public sector Why design? Our idea 2 4 6 1 3 5
  12. 12. Our idea
  13. 13. Thinking with design in global health Transforming access to diarrhoea treatment with design thinking – the ColaLife story Where we started Value chain thinking The design process The public sector Why design? Our idea 2 4 6 1 3 5
  14. 14. Manufacture Assembly Distribution Wholesaler Retail Customer Value chain thinking
  15. 15. Value chain thinking Distribution excellence Strong value chain Desirable, aspirational product
  16. 16. Value chain thinking
  17. 17. Thinking with design in global health Transforming access to diarrhoea treatment with design thinking – the ColaLife story Where we started Value chain thinking The design process The public sector Why design? Our idea 2 4 6 1 3 5
  18. 18. What we learnt Litre ORS sachets are too big Measuring water was an issue Willingness to pay Preferred branding The design process – finding out what people want
  19. 19. The product: Kit Yamoyo
  20. 20. Kit Yamoyo • Attractive Kit Yamoyo brand, design and benefits
  21. 21. Kit Yamoyo • Attractive • ORS sachets are 200ml Kit Yamoyo brand, design and benefits
  22. 22. Kit Yamoyo • Attractive • ORS sachets are 200ml • Packaging is also: – A measuring device for the water Kit Yamoyo brand, design and benefits
  23. 23. Kit Yamoyo • Attractive • ORS sachets are 200ml • Packaging is also: – A measuring device for the water – A mixing device Kit Yamoyo brand, design and benefits
  24. 24. Kit Yamoyo • Attractive • ORS sachets are 200ml • Packaging is also: – A measuring device for the water – A mixing device – A storage device (the soap tray is a lid) – A cup Kit Yamoyo brand, design and benefits
  25. 25. 60% Only 60% of carers mixed ORS correctly when given conventional litre sachets. 0 Suppliers sold ORS or Zinc in the private sector. <1% of children received the correct treatment for diarrhoea – ORS & Zinc 7.3km Average distance to ORS at clinics (1 L sachet only, no Zinc). >26k Kit Yamoyos sold into 2 remote rural areas in 1 year via existing market channels. 45% of children in trial areas received ORS/Zinc. Up from a baseline of <1%. 2.4km Distance to ORS/Zinc in the trial areas was reduced by two- thirds from 7.3km to 2.4km. 93% of Kit Yamoyo users mixed ORS correctly, due to appropriate 200ml sachets and the kit’s measuring function. August 2013 After 12 months’ trial of new Kit Yamoyo design & distribution through existing private sector channels. September 2012 Before Kit Yamoyo. Rural, remote areas. Before After Trial results
  26. 26. The vision
  27. 27. Kit Yamoyo v2 The reality
  28. 28. ORS Reduce number of sachets to 4 This may also enhance adherence to the combined therapy Zinc Produce locally Design the blister pack to enhance adherence to the 10-day regime Blister pack needs no box Soap Produce locally Leaflet Simplify – single fold. Same leaflet for all formats Packaging Remove constraint of fitting in Coca-Cola crate Produce locally Produce re-fill option Incorporating the learning into the scale-up product
  29. 29. The flexi-pack The screw-top
  30. 30. The Kit Yamoyo bag can be used to measure the correct amount of water.
  31. 31. Kit Yamoyo on supermarket shelves nationwide
  32. 32. Kit Yamoyo on supermarket shelves nationwide
  33. 33. Awards and recognition
  34. 34. Thinking with design in global health Transforming access to diarrhoea treatment with design thinking – the ColaLife story Where we started Value chain thinking The design process The public sector Why design? Our idea 2 4 6 1 3 5
  35. 35. v2 The public sector format
  36. 36. Discontinued from Oct-16 Introduced from Oct-15 Introduced from Oct-16 Supplied to MoH from Sep-15 740,000 distributed, 260 lives saved Introduced from Apr-17 Introduced from May-17
  37. 37. Discontinued from Oct-16 Introduced from Oct-15 Introduced from Oct-16 Supplied to MoH from Sep-15 68,629 25,123 48,103 592,050 Total 739,724 740,000 distributed, 260 lives saved Introduced from Apr-17 5,819 Discontinued from May-17 80%1%7%3%9%
  38. 38. Self-sustaining development
  39. 39. Thank you to our supporters past and present Isenberg Family Charitable Foundation Norr USAID DISCOVER-HealthLive Well

×