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one piece at a time
boon sheridan - edui, november 2013
thanks!
rang
oone
@b

#eduiconf
Q: what will you see?
A: stories and ideas
Q: what you won’t see
A: “one way to do it”
disclaimer

no talk survives first
contact with an audience
(thankfully)
One piece at a time
cash & Bruce Fitzpatrick, 1971
big problems can be
solved starting with what
fits in your lunchbox
redesigns aren’t
necessary if you roll out
small, meaningful improvements
One piece at a time
opportunity knocks
“We NEED TO redesign
the site...”
One piece at a time
One piece at a time
One piece at a time
One piece at a time
One piece at a time
One piece at a time
One piece at a time
One piece at a time
One piece at a time
One piece at a time
then the real
challenges begin
“There’s too much
information on the site...
“There’s too much
information on the site...
but it’s all necessary."
One piece at a time
One piece at a time
One piece at a time
redesign must die
redesign must die

slideshare.net/lrosenfeld
don’t redesign, refine (spark notes)

Prioritize
Tune
Be Opportunistic
the twist
No problem!
it’s still all about
gathering insights
goals
audiences
tasks
One piece at a time
rethinking goals
“People are
frustrated... but they’re
more frustrated when
we move anything.”
strategic vs tactical
strategic goal

Drive registration
and enrollment
tactical goal

Improve consistency
of layout and design
rethinking audiences
Community visitors

Human Resources
Job seekers
Prospective Students
Advisors
Local government 
Donors
Deans
Alumni
Current Students
Department Chairs
interested third-parties
Faculty

Parents of students
key audiences
Community visitors

Human Resources
Job seekers
Prospective Students
Advisors
Local government 
Donors
Deans
Alumni
Current Students
Department Chairs
interested third-parties
Faculty

Parents of students
Community visitors

Human Resources
Job seekers
Prospective Students
Advisors
Local government 
Donors
Deans
Alumni
Current Students
Department Chairs
interested third-parties
Faculty

Parents of students
key audience

prospective
students
key audience

answer their questions
offer help and coaching
focus on getting them starteD
kitten

break
rethinking tasks
Apply
Learn about career options
Find tuition deadlines
Register
Search for specific program
Find scholarships Learn about career path
directions
Search for specific class
Locate a specific individual
learn if previous credits transfer
Apply
Learn about career options
Find tuition deadlines
Register
Search for specific program
Find scholarships Learn about career path
directions
Search for specific class
Locate a specific individual
learn if previous credits transfer
Apply
Learn about career options
Find tuition deadlines
Register
Search for specific program
Find scholarships Learn about career path
directions
Search for specific class
Locate a specific individual
learn if previous credits transfer
bring it together
Content
design
navigation
One piece at a time
platform for growth
observing activity
testing changes
in-person interviews
learn from others
one simple question
what could you sneak out
tomorrow in your lunchbox?
thanks!

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