One piece at a time

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Few words make a team’s blood run cold like “site redesign.” They are a challenge for Fortune 50 companies with global teams and massive budgets; how can institutions with smaller teams and budgets take on the same challenge and keep their sanity? Like Johnny Cash sang, the key is to take it “One Piece at a Time.” I’ll show you ways an institution can rethink the challenges of design projects without getting bogged down or lost in the details. We’ll talk about ways to uncover areas for improvement, prioritize changes with key criteria and build a program of rolling changes.

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One piece at a time

  1. one piece at a time boon sheridan - edui, november 2013
  2. thanks!
  3. rang oone @b #eduiconf
  4. Q: what will you see? A: stories and ideas
  5. Q: what you won’t see A: “one way to do it”
  6. disclaimer no talk survives first contact with an audience (thankfully)
  7. cash & Bruce Fitzpatrick, 1971
  8. big problems can be solved starting with what fits in your lunchbox
  9. redesigns aren’t necessary if you roll out small, meaningful improvements
  10. opportunity knocks
  11. “We NEED TO redesign the site...”
  12. then the real challenges begin
  13. “There’s too much information on the site...
  14. “There’s too much information on the site... but it’s all necessary."
  15. redesign must die
  16. redesign must die slideshare.net/lrosenfeld
  17. don’t redesign, refine (spark notes) Prioritize Tune Be Opportunistic
  18. the twist
  19. No problem!
  20. it’s still all about gathering insights
  21. goals audiences tasks
  22. rethinking goals
  23. “People are frustrated... but they’re more frustrated when we move anything.”
  24. strategic vs tactical
  25. strategic goal Drive registration and enrollment
  26. tactical goal Improve consistency of layout and design
  27. rethinking audiences
  28. Community visitors Human Resources Job seekers Prospective Students Advisors Local government  Donors Deans Alumni Current Students Department Chairs interested third-parties Faculty Parents of students
  29. key audiences
  30. Community visitors Human Resources Job seekers Prospective Students Advisors Local government  Donors Deans Alumni Current Students Department Chairs interested third-parties Faculty Parents of students
  31. Community visitors Human Resources Job seekers Prospective Students Advisors Local government  Donors Deans Alumni Current Students Department Chairs interested third-parties Faculty Parents of students
  32. key audience prospective students
  33. key audience answer their questions offer help and coaching focus on getting them starteD
  34. kitten break
  35. rethinking tasks
  36. Apply Learn about career options Find tuition deadlines Register Search for specific program Find scholarships Learn about career path directions Search for specific class Locate a specific individual learn if previous credits transfer
  37. Apply Learn about career options Find tuition deadlines Register Search for specific program Find scholarships Learn about career path directions Search for specific class Locate a specific individual learn if previous credits transfer
  38. Apply Learn about career options Find tuition deadlines Register Search for specific program Find scholarships Learn about career path directions Search for specific class Locate a specific individual learn if previous credits transfer
  39. bring it together
  40. Content
  41. design
  42. navigation
  43. platform for growth
  44. observing activity
  45. testing changes
  46. in-person interviews
  47. learn from others
  48. one simple question
  49. what could you sneak out tomorrow in your lunchbox?
  50. thanks!

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