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Sponsored by Gem Bitcoin’s Lack State of Bitcoin Q1 2015

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Sponsored by Gem
Bitcoin’s Lack of Use in Commerce is Not Just a
‘Chicken and Egg’ Problem
50State of Bitcoin Q1 2015
Sources: Pantera Capital, ZepChain, CoinDesk (http://www.coindesk.com/is-bitcoins-merchant-appeal-fading/)
"I believe merchants have been widely
disappointed by the number of transactions
they see in bitcoin. Most merchants have
taken a passive approach to integrating
bitcoin as a payment method, instead of
strategically testing and optimizing checkout
flows to encourage consumer adoption."Steve Beauregard,
CEO of GoCoin
• Merchants generally welcome bitcoin adoption
• Lack of consumer adoption is the fundamental problem
• Consumers need compelling reasons to use the volatile
and still relatively hard to acquire bitcoin over alternatives

Published in: Economy & Finance, Internet

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