Social Media MarketingFacebook Starter Package                     Presentation Created By:                               ...
Objectives•Build Fan Page Membership for your Facebook FanPage.•Increase interaction with fan page.•Increase attendance to...
Elements to Meet Objectives•Sweepstakes will reside on Fan Page.•In the process of entering the sweepstakes, entrants will...
Sweepstakes App•Facebook users will have a chanceto enter the contest, wherecontact email information will becollected.•Up...
Viral Effect of Sweepstakes App                            Imagine John Doe enters                            your contest...
Targeted Ads: Promote Sweepstakes App•Targeting key demographics is essential tobuilding your Facebook presence. The ideab...
Facebook Offers                          Facebook Offers                          Offers are a great way to drive new peop...
Fans Only Tab   All visitors to the fan page who are    not fans will see the top fan page    tab to the right.   This t...
Pricing         Pricing:         •Sweepstakes Application (One Month Flight)         •1 Custom Landing Tab (FANS-ONLY TAB)...
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Facebook Marketing Starter Package (pdf)

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Summer 2012 Facebook marketing special from Coffin Media Works. "Starter" Package is great for those who are just starting their social media strategy or who are looking to beef up their social media marketing efforts.

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Facebook Marketing Starter Package (pdf)

  1. 1. Social Media MarketingFacebook Starter Package Presentation Created By: Tyler Coffin Coffin Media Works, Inc. P 415-295-7350 F 415-479-7350
  2. 2. Objectives•Build Fan Page Membership for your Facebook FanPage.•Increase interaction with fan page.•Increase attendance to the your event.•Increase sales.•Collect Email Data.
  3. 3. Elements to Meet Objectives•Sweepstakes will reside on Fan Page.•In the process of entering the sweepstakes, entrants will berequired to enter email addresses and asked to becomefans of the your Facebook Fan Page on Facebook.•After entering the Sweepstakes, entrants will be asked topublish the action to their news feed.•Upon completion of Sweepstakes campaign, you will haveemail addresses for those who entered and can email them.•Custom tab design for Concerts and Ticket Purchase Page.•Create a Facebook “Offer” to increase ticket/web sales.
  4. 4. Sweepstakes App•Facebook users will have a chanceto enter the contest, wherecontact email information will becollected.•Upon completion of the contactform, entrants will be asked tobecome fans of your Facebook FanPage.•Application will be 100% brandedfor your Facebook Fan Page
  5. 5. Viral Effect of Sweepstakes App Imagine John Doe enters your contest. And through his news feed, his sisters Jane and Joan enter the contest as well. And from their feed Jim and Jake enter, and so on. Meanwhile Jane invites her friend Justin to enter. Before you know it, John Doe’s one entry generated all sorts of other entrants!
  6. 6. Targeted Ads: Promote Sweepstakes App•Targeting key demographics is essential tobuilding your Facebook presence. The ideabehind targeted advertising is directing yourads to those who are most likely to beinterested in the your Facebook Fan Pagebased on the contents of their profile.The Target Audience:•Geotargeting: 50 mile radius around youreventFair target audience size and estimatedimpressions for a one month campaign: Audience Size Estimated Impressions 70,000 1,000,000
  7. 7. Facebook Offers Facebook Offers Offers are a great way to drive new people to your business and to engage your customers. Post an “Offer” to your fan page giving customers discounts. Drive people to your business. (Turn web traffic into foot traffic and revenue). Reach new consumers and customers. Engage your loyal customers. When an “Offer” is claimed, it is posted on the newsfeed of the person who claimed it. Virally attracting new customers. See Einstein Bros Bagels example to the right.  To redeem “Offer” customer receives an email with the “Offer” details .  Customer prints email and brings to your business.  “Offer” ideas: Buy one, get one free. 50% off your purchase, etc.
  8. 8. Fans Only Tab All visitors to the fan page who are not fans will see the top fan page tab to the right. This tab asks the non-fans to click the “Like” button to receive exclusive content (such as a promotional discount code for ticket purchases) Dramatically increases conversion rate, which equals MORE FANS! The FANS tab will contain a call to action and promotional code.
  9. 9. Pricing Pricing: •Sweepstakes Application (One Month Flight) •1 Custom Landing Tab (FANS-ONLY TAB) •1,000,000 Impressions •Facebook Offers (Create an Offer for Fan Page Members) •Total……………………………………..$2,500Clients who have used this strategy:(Or a variation of this strategy)

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