WordCamp Phoenix - WordPress Design for the Real World v2

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Slides from a recent talk regarding User Experience Design for WordPress.

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WordCamp Phoenix - WordPress Design for the Real World v2

  1. 1. WPDFTRW WORDPRESS DESIGN FOR THE REAL WORLD (UX) CODY // LANDEFELDSunday, January 20, 13
  2. 2. CODY LANDEFELD OWNER/DIRECTOR AT CODYL 10+ YEARS BUILDING FOR THE WEB 7+ YEARS BUILDING WITH WORDPRESS PHOENIX, AZ // CODYL.COM // @CODYLSunday, January 20, 13
  3. 3. WHAT’S AHEAD? + WHAT’S UX FOR? + DEVICES + GOALS OF UX + EXAMPLESSunday, January 20, 13
  4. 4. WHAT’S USER EXPERIENCE FOR? WHO IS IT FOR // WHAT IS IT // WHAT DOES IT DO?Sunday, January 20, 13
  5. 5. IT’S FOR USERS... PHOENIX, AZ // CODYL.COM // @CODYLSunday, January 20, 13
  6. 6. ...OF DEVICES Websites // Applications // Things You Use & TouchSunday, January 20, 13
  7. 7. WHAT DO YOU THINK UX IS FOR? Things we interact with...daily (mostly on the web). COMPUTERS TABLETS PHONES COFFEE MAKERS CASH REGISTERSSunday, January 20, 13
  8. 8. MOBILE DEVICES How the web is consumed on devices PHOENIX, AZ // CODYL.COM // @CODYLSunday, January 20, 13
  9. 9. HOW IMPORTANT ARE DEVICES, SPECIFICALLY MOBILE? Around 7,000 devices access Facebook daily. More than 90% have a mobile web browser. -TechcrunchSunday, January 20, 13
  10. 10. NOT JUST MOBILE... The web will continue to be delivered onto all of our daily devices and become more seamlessly integrated into our lives.Sunday, January 20, 13
  11. 11. UX NEEDS TO LOOK GOOD / PERFORM & SCALE Usability is as important as performance. It must be more usable and it must perform better. ON EVERY DEVICE.Sunday, January 20, 13
  12. 12. GOALS OF UX WHAT DO YOU WANT TO ACHIEVE?Sunday, January 20, 13
  13. 13. WHAT ARE YOU SHOOTING FOR? E-Commerce // Marketing // Interactive PHOENIX, AZ // CODYL.COM // @CODYLSunday, January 20, 13
  14. 14. KNOW THE AUDIENCE How do users use your site? How does that impact how you create your site? Some sites are primarily used mobile / some desktop.Sunday, January 20, 13
  15. 15. EXAMPLE ETSY // Does Desktop and Mobile with complete experience and specific for each audience.Sunday, January 20, 13
  16. 16. ETSYSunday, January 20, 13
  17. 17. TAKEAWAY Consider how people use the site per device and how that should be though through from the concept phase on through development. Most often going with a Responsive grid will be the way to go. The few cases this is not true might be in E- Commerce.Sunday, January 20, 13
  18. 18. DON’T INTERRUPT THE USER User, Imma let you finish... PHOENIX, AZ // CODYL.COM // @CODYLSunday, January 20, 13
  19. 19. KNOW THE REASON Know exactly why you intend to use Responsive grids and layouts. Consider how it impacts the user. Use analytics for data from the past and use projections to predict the future...Sunday, January 20, 13
  20. 20. IT’S NOT ALL ABOUT MONEY It’s about the experience... PHOENIX, AZ // CODYL.COM // @CODYLSunday, January 20, 13
  21. 21. ADDRESS THE REAL NEED “You have to have the perspective of an audience that may not know your brand, and theres very often a complete absence of making people aware of your brand is, and why its relevant." -Sean Ketchem (from INC)Sunday, January 20, 13
  22. 22. EXAMPLES OF GREAT UX YOU WANT TO SEE THE GOODS?Sunday, January 20, 13
  23. 23. CAMAYAKSunday, January 20, 13
  24. 24. BEETLESunday, January 20, 13
  25. 25. DESKSunday, January 20, 13
  26. 26. WHAT’S BEHIND? + WHAT’S UX FOR? + DEVICES + GOALS OF UX + EXAMPLESSunday, January 20, 13
  27. 27. THANKS...Sunday, January 20, 13
  28. 28. CODY LANDEFELD OWNER/DIRECTOR AT CODYL 10+ YEARS BUILDING FOR THE WEB 7+ YEARS BUILDING WITH WORDPRESS PHOENIX, AZ // CODYL.COM // @CODYL SLIDES AVAILABLE AT HTTP://CODYL.COM/BLOGSunday, January 20, 13

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