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Niche communities


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Niche communities

  1. 1. Niche CommunitiesCody SkrzypkowskiMCOM 42
  2. 2. What is a Community? “A group of interacting people that often share some common interests or values”
  3. 3. What is a NicheCommunity? Refers to social networks that are set up by an organization that facilitate social networking for people in a specific niche (A specific product, brand, service, etc.) A community in which common interest is shared. Smaller sites with a narrow focus which leads to successful social marketing.
  4. 4. The new wave of social media is now based on identifying with a community that is built around a specific topic.
  5. 5. So what about…
  6. 6. They aren’t about anything… Sure, you can create profile pages, blogs and upload and share photos or videos BUT with 800 million Facebook users, a few thousand Followers, or several Linkedin connections what genuine good does this do? Do all your friends, followers and connections share the exact same interests as you?
  7. 7. Niche Communities from amarketing standpoint… The more specific the better. There is a defined target market in Niche Communities. Common interest. More targeted. Able to reach who you want. Better ROI for advertisers (advertising is not random)
  8. 8. Taget Market It really depends… Those who fall under the target market is really based on the brand/topic of the niche community. Your community is made up of those who share the same interest. That’s the beauty of Niche Communities.
  9. 9. Examples…
  10. 10.  A network of food lovers with more than 40,000 free recipes created, tested, reviewed and approved by home cooks worldwide. Main target market= cooking moms with school age children. Those who hold cooking influence. A place where a community of people with similar cooking interest can connect.
  11. 11.  Health and Fitness Lifestyle Community Over 1 million members Mobile App (Daily Burn App, MealSnap App) Specific solutions for each individual Target Market = those who lead or are looking to lead a healthy lifestyle. Constant expert advice
  12. 12.  An online community for “BOOMers,” Target Market = people born between 1946 and 1964 who want to learn and do more to make the most of every stage of life. Stay in contact with your friends. Start interest topics. Interact via gaming.
  13. 13.  Online source for all things dog. Target Market= All dog owners. Connect to obtain advice, opinions and information about all breeds of dogs. Cat Person?... Visit
  14. 14. Beneficial? All relevant advertising All information is valid and targeted Create social connections amounts similar demographics Targeted “word-of-mouth” potential Understand industry topics that consumers are talking about Inform consumers of your product/service Learn about what people want
  15. 15. Questions?