What is a Community? “A group of interacting people that often share some common interests or values”
What is a NicheCommunity? Refers to social networks that are set up by an organization that facilitate social networking for people in a specific niche (A specific product, brand, service, etc.) A community in which common interest is shared. Smaller sites with a narrow focus which leads to successful social marketing.
The new wave of social media is now based on identifying with a community that is built around a specific topic.
They aren’t about anything… Sure, you can create profile pages, blogs and upload and share photos or videos BUT with 800 million Facebook users, a few thousand Followers, or several Linkedin connections what genuine good does this do? Do all your friends, followers and connections share the exact same interests as you?
Niche Communities from amarketing standpoint… The more specific the better. There is a defined target market in Niche Communities. Common interest. More targeted. Able to reach who you want. Better ROI for advertisers (advertising is not random)
Taget Market It really depends… Those who fall under the target market is really based on the brand/topic of the niche community. Your community is made up of those who share the same interest. That’s the beauty of Niche Communities.
A network of food lovers with more than 40,000 free recipes created, tested, reviewed and approved by home cooks worldwide. Main target market= cooking moms with school age children. Those who hold cooking influence. A place where a community of people with similar cooking interest can connect.
Health and Fitness Lifestyle Community Over 1 million members Mobile App (Daily Burn App, MealSnap App) Specific solutions for each individual Target Market = those who lead or are looking to lead a healthy lifestyle. Constant expert advice
An online community for “BOOMers,” Target Market = people born between 1946 and 1964 who want to learn and do more to make the most of every stage of life. Stay in contact with your friends. Start interest topics. Interact via gaming.
Online source for all things dog. Target Market= All dog owners. Connect to obtain advice, opinions and information about all breeds of dogs. Cat Person?... Visit Catster.com
Beneficial? All relevant advertising All information is valid and targeted Create social connections amounts similar demographics Targeted “word-of-mouth” potential Understand industry topics that consumers are talking about Inform consumers of your product/service Learn about what people want