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Investment & Finance of Sporting Events - New York Knicks Franchise Analysis


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Presentation on the marketing strategies and sponsorship of the NBA's New York Knicks including revenue streams, stadium and team partnerships, and franchise history

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Investment & Finance of Sporting Events - New York Knicks Franchise Analysis

  1. 1. Seating Capacity (Basketball): 19,033Suites and Club seating available• All-Inclusive Upscale Dining &Beverages• Pre-Game, Halftime and Post-GameAccess• Limited to 100 of the Gardens mostElite Season Subscribers• Dedicated Staff, Concierge Service• Private VIP Arena Entrance• In-Seat Food & Beverage Service• Exclusive Opportunities to PurchaseMSG Sports & Entertainment Tickets• Invites to Exclusive Team Events• Dedicated Experience Manager• All-Inclusive Upscale Dining &Non-Alcoholic Beverages• Private Arena Entrance• Pre-Game & Halftime Access• Access to the Madison Concourse• Exclusive Views into the MSGNetwork Broadcast Studio• In-Seat Food & Beverage Service• Dedicated Experience Manager• Daily Dining Options inspired byMSG Signature Collection• Coca-Cola Freestyle Machine• Touch the Future of TravelInteractive Display
  2. 2. Undergoing $850 million “Transformation”10-year, $300 million naming rights to MSG assets w/ Chase
  3. 3. SEASON TICKETS• The same great seat to everyKnicks home game at the Garden• First Consideration to PurchasePlayoff Seats• Access to Exclusive SubscriberEvents• Team Store and Parking Discounts• Online account management toolsKnicks ticketForwarding – via emailTicketsNow –Knicks secondary market
  4. 4. MARQUEE PARTNER - JPMORGAN CHASE• multi-platform, multi-venue, multi-media partnership• new 7th Avenue entrance will become the Chase Square• feature interactive kiosks, new retail locations and a broadcast area• two spectacular new Chase Bridges will be suspended above the floor• The 1879 Club presented by J.P. MorganSIGNATURE PARTNER - LEXUS• Lexus Madison Suite• custom-built branded vehicle display year-round on the Terrace LevelSIGNATURE PARTNER - ANHEUSER-BUSCH• Budweiser Fan Deck located in the upper bowlSIGNATURE PARTNER - THE COCA-COLA COMPANY• exclusive non-alcoholic beverage partner• custom-branded concession stands throughout the buildingSIGNATURE PARTNER - DELTA AIRLINES• custom Delta-branded spaces at all of Madison Square Garden’s venues• Delta SKY360° Club
  5. 5. The Club Bar & GrillLocated on the 3rd Floor TerraceLevel, The Club Bar & Grill is open toall Club Seat holders 2 hours prior toall Knicks and Rangers games at TheGarden and will remain open for allticketed patrons for up to 1 hourafter.• Hill Country Barbecue Market• Carnegie DelicatessenSignature Collection Food Offerings• Drew Nieporent’s Daily Burger• Chef Andrew Carmellini’sSausage Boss• Jeremy Marshall’s Aquagrillopened Lobster Shrimp Roll• Chef Jean-Georges VongerichtensSimply Chicken
  6. 6. Player 2012/13Amare Stoudemire $19,948,799Carmelo Anthony $19,450,000Tyson Chandler $13,604,188Steve Novak $4,054,055Raymond Felton $4,000,000Marcus Camby $4,590,338Jason Kidd $3,090,000JR Smith $2,806,452Iman Shumpert $1,680,360Renaldo Balkman $1,675,000Kurt Thomas $1,352,181Rasheed Wallace $1,352,181Ronnie Brewer $1,069,509James White $854,389Pablo Prigioni $473,604Chris Copeland $473,604TOTALS: $80,474,660Unlike Yankee Stadium, Citi Field, the PrudentialCenter and the Barclays Center, Madison SquareGarden is being renovated without state or citysubsidies.Although, Madison Square Garden continues tobenefit from its longtime property tax exemption.Source: Knicks are now worth, according to Forbes’valuations, $780 million, a 19 percent jump from lastyear. The Knicks, who increased ticket prices by 49percent to help pay for Madison Square Garden’s$850 million renovation, were the NBA’s mostprofitable team, with operating income of $75million, Forbes reports.Source:
  7. 7. FOOD / MERCH VOUCHERS• Sell food and merchandisevouchers before the game• Leftover voucher cash isearned revenueCITY PACKAGE• Sell tickets in conjunctionwith hotel, parking, andspecial arena accessWOODSON GOATEEES &SHUMPERT TOPS• Mike Woodson-inspiredgoatees, Iman Shumperthigh-top wigs in the Knicksstore for silly merchandise
  8. 8. Season Conf. Div. W L Pct2010 11th 3rd 29 53 0.3542011 6th 2nd 42 40 0.5122012 7th 2nd 36 30 0.545
  9. 9. Season Conf. Div. W L Pct2013 1st 1st 18 5 0.783