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Sitecore XP platform

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Sitecore XP platform

  1. 1. Coders.Center – Employment Agency for Programmers 1
  2. 2. SITECORE XP What is the Sitecore XP platform? Coders.Center – Enterprise Technology Partner 2
  3. 3. Coders.Center – Enterprise Technology Partner 3
  4. 4. MARKETER CHALLENGES > Knowing customer better > Personalize > Engage > Analyze & optimize Coders.Center – Enterprise Technology Partner 4
  5. 5. LEARN Know your customer better Coders.Center – Enterprise Technology Partner 5
  6. 6. XDB – BIG DATA ONLINE ANALYTICS > Gathers the data from several sources online > Makes them available to marketing automation platform in real time > Builds 360 view of website visitor > Reliable and efficient at scale Coders.Center – Enterprise Technology Partner 6
  7. 7. 360 DEGREE VIEW OF WEBSITE VISITOR Coders.Center – Enterprise Technology Partner 7
  8. 8. WEB FORMS Coders.Center – Enterprise Technology Partner 8
  9. 9. PERSONALIZE Deliver content that users look for Coders.Center – Enterprise Technology Partner 9
  10. 10. PERSONALIZED EXPERIENCE Coders.Center – Enterprise Technology Partner 10
  11. 11. RULE BASED PERSONALIZATION Coders.Center – Enterprise Technology Partner 11
  12. 12. PREDICTIVE PERSONALISATION AND PROFILING > Sitecore builts visitor’s profile in real time > Visitor’s profile can be further used to match predefined templates experience > As the visitor browses the website, his profile is being adjusted Coders.Center – Enterprise Technology Partner 12
  13. 13. ENGAGE Optimize your customer journey to reach your goals Coders.Center – Enterprise Technology Partner 13
  14. 14. CAMPAIGN MANAGEMENT Coders.Center – Enterprise Technology Partner 14 > Organise all marketing activities in one stream > Effectiveness of every campaign can be easily tracked by eXperience Platform
  15. 15. MARKETING AUTOMATION > Easily manageable marketing automation workflows for web marketers > Integrated reporting Coders.Center – Enterprise Technology Partner 15
  16. 16. Coders.Center – Enterprise Technology Partner 16 E-MAIL CAMPAIGN MANAGER
  17. 17. ANALYZE & OPTIMIZE Understand your user base and optimize user experience Coders.Center – Enterprise Technology Partner 17
  18. 18. A/B AND MULTIVARIANT TESTING BUILT IN WORKFLOW Coders.Center – Enterprise Technology Partner 18
  19. 19. A/B AND MULTIVARIANT TESTING BUILT IN WORKFLOW Coders.Center – Enterprise Technology Partner 19
  20. 20. TRAFFIC FUNNEL ANALYSIS Coders.Center – Enterprise Technology Partner 20
  21. 21. BUILT-IN VISITOR BEHAVIOUR ANAYLYTICS Coders.Center – Enterprise Technology Partner 21
  22. 22. WRAP UP What is the Sitecore XP platform then? Coders.Center – Enterprise Technology Partner 22
  23. 23. Coders.Center – Enterprise Technology Partner 23
  24. 24. CONTACT US! CODERS CENTER HQ Plac Solny 15 50-062 Wrocław, DOLNOŚLĄSKIE CODERS CENTER UK Union House 7-9 Union Street STRATFORD-UPON-AVON Warwickshire, England CV37 6QT LIMITED COMPANY REGISTERED IN POLAND & UNITED KINGDOM. NIPEU: PL8971800977; KRS: 0000524281 CODERS CENTER SE Tornrogatan 3B 426 68 Vastra Frolunda Gothenburg, SWEDEN DELIVERY CENTER WRO ul. Duńska 11, 4th floor 54-427 Wrocław, DOLNOŚLĄSKIE DELIVERY CENTER BIA ul. Żurawia 71A, 1st floor, lok. 50&51 15-540 Białystok. PODLASKIE PHOTON PROJECT ul. Zwierzyniecka 10 lok. 9 15-333 Białystok, PODLASKIE CONTACT US! Tel: +48 71 300 1245 E-mail: contact@coders.center www.coders.center https://coders.center/AboutUs CODERS CENTER USA 110 Wall St New York, NY 10005, USA

Editor's Notes

  • Developers know Sitecore from Visual Studio

    What are the benefits for customers? Is is only a clever marketing
  • Knowing customers = address better their needs
    Personalize = deliver the contentn they’re looking for
    Engage = let them convert, not necessarily draw profit
    Analyze & optimze = get better and better
  • Built in rules editor

    Seems familiar

  • N-Dimensional Euclidean Distance

    Marketer can preview personalised website
  • Delivers personalised e-mail messaging
    Advanced segmentation
    A/B testing capabilities
  • What is Sitecore?

    CMS – only 10%
    BI – xDB
    Marketing automation and other marketing tools

    It doesn’t matter for development. These are OOTB

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