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Framing the issue: when climate change is a medical emergency
Nov. 28, 2019•0 likes•402 views
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Healthcare
Humans aren't wired for connecting immediate pleasure (unprotected sex, alcohol, drugs, cigarettes) with some ethereal medium-term risk. As a result, 'public health campaigns' rarely work. Meanwhile, we make decisions far less based on 'fact' than on 'emotion'. When did you ever see a chocolate ad telling you about the ingredients? This may be why we have failed to convince public or politicians alike to take action on climate change. Hugh will discuss such issues from his personal work in the climate change field over 20 years, giving examples of what he has tried- and why most of what he has done has failed.
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Framing the issue: when climate change is a medical emergency
- HUGH MONTGOMERY FRAME SHIFTWORDS, PICTURES, PARASITES & VECTORS
- KNOWING vs DOINGWTF?
- WHY DON’T THEY UNDERSTAND?? WHY SHOULD I CARE? FACTS vs FEELINGS
- “Weather System Collapse”“Uncontrolled Energy Gain” PICTURES & WORDS “Global warming” “Climate change”
- I don’t want you to die and leave me without a daddy. Please don’t smoke,daddy…“ ” Youhave a 21- fold higherchanceof getting adenocarcinoma ofthe lung PERSONAL NOT REMOTE
- SUSTAIN NOT CAMPAIGN TRUSTED VECTOR Smoking and advice from • Random Stranger • Doctor
- ACTIONS: MEDICAL FRAMING “CLIMATE CHANGE IS THE GREATEST GLOBAL HEALTH THREAT OF THE 21ST CENTURY” UCL Lancet Commission 2009
- INFORMATION | PROFESSIONAL | POLICY | POLITICS RCP‘Climateand Health’ conference 2008 ‘Health andSecurity ImplicationsofClimateChange’ UK ClimateandHealthCouncil Lancet Commissionsx 3 AllianceofMedicalColleges (UK) COPNegotiations
- Climate change is a medical emergency. It threatens the health and survival of humans as individuals and as a species. We have to act. Now. THE MESSAGE
- THE STRONGEST MESSAGE
Editor's Notes
- LIKE ALL GOOD GURUS, TOLD ME TO READ. THE ANSWER WAS IN MYSELF! Knowing is different from doing things You don’t sell chocolate bars based on the fact it tastes nice – feelings are important
- WE ARE SCIENTISTS. LOGIC!! If you educate re dangers may not make differences; but understanding why they should care
- WE ARE SCIENTISTS. LOGIC!! If you educate re dangers may not make differences; but understanding why they should care
- If it’s about emotions, what responses to you get from these pictures and terms? Positive? None? Not really negative! 5/sec 146 million/ year Uncontrolled Energy Gain Weather System Collapse
- (DOCTORS ARE TRUSTED; PERSONAL INTEREST) RCP ‘Climate and Health’ conference 2008 ‘Health and Security Implications of Climate Change UK Climate and Health Council Lancet Commissions x 3 Alliance of Medical Colleges (UK) COP Negotiatons Lancet commissions- 27 countries -> Oz. Reach to government directly (FCO, China, Iran) COP- now in text; 5 ->500+ Use doctors to talk to politicians
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