The Bridging agencyCG ARTWORX THOUGHT LEADERS DISCUSSKNOWLEDGE TRANSFER SPECIALIZATION
CG ARTWORX IS A DIVISION OF COCOON GROUPWorking for a variety of clients from the worldʼsleading companies as well as leading regional andlocal players, Cocoon Group is an award-winningbranding and design agency with ofﬁces inMoscow, Prague, Bucharest, and (through oursister company, Mountain Design) The Hague.SEE FURTHER, DELIVER MORE.
Packaging print related processes:stages of packaging creation that take place between the completion of design and actual printing, typically comprised of (but not limited to) Artwork, Reprography, and color prooﬁng. Also known as artwork and repro, pre-media, and pre-press.
15% to 25%of time spent on:Coordinating ﬁlesPhone calls and emailsChecking dataRe-checking dataAttending print supervisionUploadingChecking project statusCollecting project speciﬁcsChasing suppliers for updates and statusTravel timeChecking ﬁnancials
Someone must hold all of the knowledge of brand requirements,print processes, and data formats
Knowledge transfer specialist A technically savvy, workﬂow-optimizationhouse responsible for quick, seamlessturnaround as branded product moves from one stage to the next.
Knowledge transfer specialist A technically savvy, workﬂow-optimization house responsible for quick, seamless turnaround as branded product moves from one stage to the next.PLANNING STRATEGY DESIGN ARTWORK PROTOTYPING REPRO PRINT
5 essentialcharacteristicsof a bridging agency (knowledge transfer specialist)
1 The bridging agency should improve the cost effectiveness of the whole process, from planning to print
Measuring ʻeffectivenessʼ“There are numerous overlapping or unclear responsibilities in the chain that cause inefﬁciency and drain cash.The bridging agency should clear that up right away.” Andre De Koning
At the minimum, keeper of all knowledge ofprint related processes
This insulates clients not onlyfrom suppliers, but even theirown employees“We have seen cases where a brand manager will fall ill and no one in the company knows whether data is at the design agency or the print-house.” Monika Jevocinova
3 Expert in all print techniques, technologies and substrates
4 Pay based on efﬁciencies and speed of movement between stages
Agency must providemore transparency,otherwise they will be seenas just another cook in analready crowded kitchen
“The largest budget in thepackaging area is pre-press, andyet this is essentially a black hole for most clients.ʼ Andre De Koning
How CG Artworxalready ʻdeliversʼ on the bridging agencypromise…
Maximizing efﬁciencythrough the centralization ofcore processes is the basis of ourSmartworx document management andworkﬂow management tools.
Innovation and optimizationopportunities for technologies and processes are exploited through CG Artworxʼs technical and regional experience.
KPI reporting and benchmarkinghelp CG Artworx manage and optimize the crucial and expensive steps between design and print.
MOSCOW PRAGUE BUCHAREST THE HAGUEFor more information, please email@example.comCG Artworx U Pruhonu 13/800 | 170 00 Praha 7 | Czech Republic Phone: +420.222.998.590 | Cell: +420.724.723.193Additional knowledge and resources on optimizingPackaging Print Related Processes can be found atWWW.CG-ARTWORX.COM A division of Cocoon Group www.cg-eu.com