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The Domestication of the Internet in Germany (1997-2007).Online Access and Internet Participation in TransitionDr. Corinna...
Agenda<br />Theoretical Background: DomesticationDomestication vs. Digital Divide<br />Project DesignThe Domestication of ...
Theoretical Background: Domestication<br />I.<br />Domestication Approach: analyses the process in which new media technol...
Domestication vs. Digital Divide<br />I.<br />Digital Divide Theory<br />mainly concerned with aspects of exclusion<br />n...
Project Design<br />II.<br />Aim:to reconstruct the dynamic process of Internet appropriation between 1997 and 2007 and it...
Quantitative Data:Access to the Internet in Transition<br />III.<br />Early years of Internet usage in Germany:Internet wa...
The Opening of the Internet:Educational Background<br />III.<br />from 2000 rapid increase in Internet participation<br />...
The Opening of the Internet: Gender<br />III.<br />Source: ARD/ZDF online-studies 1997 - 2007, p. 3<br />
The Opening of the Internet: Age<br />III.<br />Source: ARD/ZDF online-studies 1997 - 2007, p. 3<br />
Quantitative Data:Trends 1997-2007<br />III.<br />2000 et seqq.: socio-demographic diversity of online population has incr...
Qualitative Data:The Early Phase of Internet Adoption<br />IV.<br />Adoption stage 1:via profession and education<br />1.)...
Qualitative Data:The Later Phase of Internet Adoption<br />IV.<br />Adoption stage 2:via every day life at home<br />1.) c...
On the Technical Framing of the Internet<br />IV.<br />Technical expertise is still required until today to further domest...
Outlook<br />V.<br />Follow-up research project currently examines the further domestication of the Internet<br />Sample w...
Thank you!<br />Contact:Dr. Corinna Peil (peil@uni.leuphana.de)Prof. Dr. Jutta Röser (roeser@uni.leuphana.de)www.leuphana....
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The Domestication of the Internet in Germany (1997-2007). Online Access and Internet Participation in Transition

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The Domestication of the Internet in Germany (1997-2007). Online Access and Internet Participation in Transition

  1. 1. The Domestication of the Internet in Germany (1997-2007).Online Access and Internet Participation in TransitionDr. Corinna Peil & Prof. Dr.JuttaRöser<br />A Decade in Internet Time. Symposium on the Dynamics of the Internet and Society | University of Oxford | 21-24 September<br />
  2. 2. Agenda<br />Theoretical Background: DomesticationDomestication vs. Digital Divide<br />Project DesignThe Domestication of the Internet 1997-2007<br />Quantitative DataThe Diffusion and Opening of the Internet in Germany<br />Qualitative Household StudiesOnline Access and Internet Participation in Transition<br />Outlook<br />
  3. 3. Theoretical Background: Domestication<br />I.<br />Domestication Approach: analyses the process in which new media technologies move into the household and become part of daily routines and social interactions<br />Two Perspectives of Domestication:<br />Understanding of media appropriation as part of everyday domestic life approach calls for considering the situations, places, and constellations of media use<br />Theoretical framework for analyzing the diffusion and implementation process of new media supported by historical studies about early radio: technologies move from the insider to the amateur; their technical framing becomes less dominant within this process<br />
  4. 4. Domestication vs. Digital Divide<br />I.<br />Digital Divide Theory<br />mainly concerned with aspects of exclusion<br />neglects social negotiations and participatory dynamics after purchase of a device<br />implicitly considers a lot of online use as generally positive<br />Domestication Theory <br />is process-oriented<br />is not interested in some kind of ‘profitable’ Internet use<br />analyses complexities, ambiguities and dynamics that unfold in the appropriation process<br />
  5. 5. Project Design<br />II.<br />Aim:to reconstruct the dynamic process of Internet appropriation between 1997 and 2007 and its impact on everyday domestic life<br /> Methodology:<br />secondary analysis of representative data on Internet use in Germany between 1997 and 2007<br />25 ethnographically oriented household studies<br />in-home interviews with heterosexual couples (50 men and women)<br />both partner were interviewed together<br />sample quoted by age and education<br />
  6. 6. Quantitative Data:Access to the Internet in Transition<br />III.<br />Early years of Internet usage in Germany:Internet was ‚elite medium‘; typical user was male, in his mid 30s, with a high educational background digital divide concerns seemed comprehensible at that time<br />
  7. 7. The Opening of the Internet:Educational Background<br />III.<br />from 2000 rapid increase in Internet participation<br />growing socio-demographic diversity within the online population<br />
  8. 8. The Opening of the Internet: Gender<br />III.<br />Source: ARD/ZDF online-studies 1997 - 2007, p. 3<br />
  9. 9. The Opening of the Internet: Age<br />III.<br />Source: ARD/ZDF online-studies 1997 - 2007, p. 3<br />
  10. 10. Quantitative Data:Trends 1997-2007<br />III.<br />2000 et seqq.: socio-demographic diversity of online population has increased  dynamic opening process of the InternetHowever: social differences still visible in 2007 (ex.: male vs. female users)<br />Expansion of online community linked to the domestic context more people use the Internet at home and at home only; professional inputs become less important<br />The representative data point to the interplay of various factors that are characteristic of the domestication process:<br />the implementation of the Internet into the domestic sphere<br />the broadening of user groups<br />the integration into everyday life at home<br />the emergence of specific contents that are linked to private interests and domestic life<br />
  11. 11. Qualitative Data:The Early Phase of Internet Adoption<br />IV.<br />Adoption stage 1:via profession and education<br />1.) Internet use related to work, school and University<br />2.) keen interest in technological innovations<br />3.) job related information inquiries and email communication as preferred contents<br />year 1997 - - - - - - 1999 - - - - - - 2001 - - - - - - 2003 - - - - - - 2005 - - - - - - 2007--<br />Internetusers 7% 18% 39% 54% 58% 63%<br />
  12. 12. Qualitative Data:The Later Phase of Internet Adoption<br />IV.<br />Adoption stage 2:via every day life at home<br />1.) concrete, privately motivated interests and ideas (e.g. hobby-related)2.) having to keep up with new technologies<br />3.) children’s interests & anticipated needs<br />4.) special offers and financial conditions<br />5.) availability of ‘friendly helpers’ in circle of friends and family<br />Adoption stage 1:via profession and education<br />1.) Internet use related to work, school and University<br />2.) keen interest in technological innovations<br />3.) Job related information inquiries and email communication as preferred contents<br />year 1997 - - - - - - 1999 - - - - - - 2001 - - - - - - 2003 - - - - - - 2005 - - - - - - 2007--<br />Internetusers 7% 18% 39% 54% 58% 63%<br />
  13. 13. On the Technical Framing of the Internet<br />IV.<br />Technical expertise is still required until today to further domesticate the Internet domestication was placed ‘on hold’ when technical know-how was lacking<br />Technical framing was partly pushed back by the increased everyday life contextualisation of the Internet progress of gender relations<br />Technical side of the medium is a major reason for continuing male coding of computer and Internet at the hardware level<br />Technical side provides access – regardless of age, gender, and educational background<br />
  14. 14. Outlook<br />V.<br />Follow-up research project currently examines the further domestication of the Internet<br />Sample was transferred into a panel<br />25 couples were interviewed a second time in 2011 (first time: 2008)<br />focus on the ‘mediatized home’<br />Re-domestication of the Internet by in-home uses of smartphones, notebooks and tablets?<br />
  15. 15. Thank you!<br />Contact:Dr. Corinna Peil (peil@uni.leuphana.de)Prof. Dr. Jutta Röser (roeser@uni.leuphana.de)www.leuphana.de/ifkm<br />

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