Mobile advertising by Yann Lechelle from Appsfire

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Mobile advertising by Yann Lechelle from Appsfire

  1. 1. CocoaHeads.fr du 10 avril 2014 Un SDK pur natif pour transcender la bannière… Yann Lechelle, co-founder/CTO Appsfire - @ylechelle/@appsfire
  2. 2. Devinette: qui a dit ça?
  3. 3. Une évidence…
  4. 4. Bannière: Rémunération Mobile ≠ Desktop!
  5. 5. Bannière: Performance minée par la fraude…
  6. 6. High impact CTR Engaging, Keeps App Integrity Dull, General Annoyance ⌦ standard banners ⌧ sushi ⬄ sashimi ⌦ ⌧ Modal / Blocking ⌦ Persistent ⌧ uramaki ⌦ larger iab formats LEGEND: APPSFIRE FOCUS ⬈ formats of tomorrow ➡ current formats ⌧ non-native Interstitials ⬄ Inline Low CTR Des formats peu engageants…
  7. 7. Une expérience monolithique…dow nloadlaunch task sw itching resum e usage 1 usage 2 idle tim e background usage X end ofuse explicitexit banners and other dull units banners, etc... relaunch interst. interst. © Appsfire, the Growth Engine for Apps other site exitdisconnectirrelevance
  8. 8. Evolution rapide de l’adTech mobile broad targeting brand advertising mobile website advertising banners & interstitials (GIF/JPG) non-standard interstitials (SDK) native ad formats (SDK) API/Custom/ Dynamic formats bio data targeting lookalikes context awareness app install advertising app re- engagement app re-targeting past futuretime efficiency
  9. 9. 50% de l’inventaire inaccessible… Formats publicitaires classiques inappropriés ou contraires aux exigences d’usage des applications mobiles (ex. Fotopedia: priorité absolue au contenu qualitatif)
  10. 10. The growth Engine for Apps Acquire - Engage - Monetize Appsfire Mobile AdTech
  11. 11. Un format pour chaque “moment” dow nloadlaunch task sw itching resum e usage 1 usage 2 idle tim e background usage X end ofuse explicitexit banners and other dull units banners, etc... sushi sushi sushi sashimiuramaki uramaki... ... relaunch sashimisashimi interst. interst. © Appsfire, the Growth Engine for Apps
  12. 12. High impact CTR Engaging, Keeps App Integrity Dull, General Annoyance ⌦ standard banners ⌧ sushi ⬄ sashimi ⌦ ⌧ Modal / Blocking ⌦ Persistent ⌧ uramaki ⌦ larger iab formats LEGEND: APPSFIRE FOCUS ⬈ formats of tomorrow ➡ current formats ⌧ non-native Interstitials ⬄ Inline Low CTR Préserver l’intégrité de l’application hôte
  13. 13. Publicité intégrée, “app-centric” dow nload launch use dowload © Appsfire, the Growth Engine for Apps launch shop book view re-engage app store native launch deep link re-target bid
  14. 14. Innover & tuer la bannière #killthebanner "We've been looking for a long time for an elegant advertising solution that was matching the design of our app. At Fotopedia we wanted to bring a seamless ad experience. Appsfire Sashimi native ads provide a really compelling end to end solution both for publishers and for users. They considered and nailed every detail of the ad user experience, publisher flexibility and great ad performance"! Jean-Marie Hullot CEO Fotopedia ! Former CTO NeXT Former CTO Apple Apps
  15. 15. A table!
  16. 16. Le “sushi”
  17. 17. Le “uramaki”
  18. 18. Le “sashimi”
  19. 19. Le “sashimi” - le format ultime!
  20. 20. Le “sashimi” - le format ultime!
  21. 21. Le “sashimi” - le format ultime!
  22. 22. The growth Engine for Apps Acquire - Engage - Monetize Appsfire Mobile AdTech Yann Lechelle, co-founder/CTO Appsfire - @ylechelle

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