Using Social Media to Get a Job


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Even though this presentation was developed for college seniors with tips on how to use social media to get a job when they graduate, it is also helpful for anyone who would like to use social media to improve their job situation. It can be sued for first-time job seekers, employment climbers, as well as someone looking to make a lateral career move.

I am always looking to grow and improve this presentation and am always open to any suggestions and new tips.

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Using Social Media to Get a Job

  1. 1. using social media to get a job<br />by @JayMassey<br />
  2. 2. It’s not only okay to tweet during this presentation, it’s encouraged... <br />by @JayMassey<br />
  3. 3. What does your social presencetell a potential employerabout you?<br />70%have rejected candidates based on reputational data found online<br />75%have hiring policies that require the review of online reputational data<br />84%believe the use of online reputational data will increase in the next 5 years<br />Source:<br />
  4. 4.
  5. 5. they know where you are<br />
  6. 6. Heard on the street…<br />employment agencies are starting to use social media to find YOU<br />they are toying with Facebook and LinkedIn but are having success with Craigslist<br />
  7. 7. One service’s breakout…<br />Career Builder - 40%<br />Company Web Site Job Listing - 25%<br />Craigslist - 22%*<br />Newspaper - 14%<br />* only high caliber jobs are posted on Craigslist<br />
  8. 8. Craig’s SEO benefits<br />craigslist drives Google traffic<br />companies are starting to realize that there is valuable link juice available in a craigslist posting<br />
  9. 9.
  10. 10. they need you<br />
  11. 11. Make it easy for them…<br />you already know how to use the tools<br />hone your skills and sharpen your presence<br />they are in YOUR playground<br />
  12. 12. tactics<br />
  13. 13. Personal Branding Blog<br />pick a topic focus<br />keep it simple<br />demonstrate your proficiency with the tool<br />
  14. 14.
  15. 15. show your stuff<br />
  16. 16. Twitter<br /> they’re using it<br /> why aren’t you?<br /> join their conversations<br /> show your skills <br />or just listen<br />what the heck… use it to promote your blog<br />
  17. 17.
  18. 18. engagement opportunity<br />
  19. 19. YouTube Video Resume<br />meet you before they meet you<br />innovate<br />be unique, be yourself<br />seriously, did you see Legally Blonde?<br />
  21. 21. stand out in the crowd<br />
  22. 22. Facebook<br />start tightening down your personal privacy<br />unless you are specifically using it to get a job<br /> news anchor, social media maven, etc.<br />
  23. 23. It may not be a picture YOU took…<br />
  24. 24. you scare them<br />
  25. 25. LinkedIn<br />crank up your professional profile<br />you better have a fully completed LinkedIn profile before you hit the street… <br /> or you better start filling out the forms for grad school now<br />
  26. 26. LinkedIn Jobs<br />jobs are posted on LinkedIn<br />employers like hiring by referral<br />bonus, check out the companies you want to work for before you apply<br />
  27. 27.
  28. 28. just do it<br />
  29. 29. Out of the Box...<br />employer-targeted google ads<br />what about employer-targeted facebook ads?<br /> coffee mug resume story (not social)<br />creative use of QR code<br />xtranormal video, demonstrate skills and personality <br />
  30. 30.
  31. 31. how will you stand out?<br />
  32. 32. Portfolio, Business Cards & CV<br />Seniors…<br /> now is time to make business cards<br />a portfolio is a must<br />know what a CV is…<br />"A curriculum vitae, commonly referred to as CV, includes a summary of your educational and academic backgrounds as well as teaching and research experience, publications, presentations, awards, honors and affiliations.“ <br />
  33. 33. Quick Review<br />Get your various personal and professional social media presences in order<br />Integrate all your media, LinkedIn, Blog, Twitter, YouTube, etc.<br />Get some experience, or create some (volunteer)<br />Be armed with ideas when you interview<br />Be focused if you blog<br />Engage with your audience and employers<br />Inject your unique persona<br />Be creative<br />
  34. 34. they want what you have…<br />
  35. 35. make it easy for them<br />
  36. 36. Read Mashable Blog Post<br />7 Secrets to Getting Your Next Job Using Social Media<br /><br />
  37. 37. Thank you... thankyouverymuch<br />twitter<br />@JayMassey<br />linkedin<br />P Jay Massey<br />blog<br />Billboard In The<br />