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Vólvamonos Locos

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2013, dentro de la plataforma global Destapa La Felicidad, Coca-Cola quiere celebrar a las buenas personas y compartir, más que un mensaje, una invitación para que la gente adopte acciones en beneficio de alguien más, incluso de desconocidos, ya que es poco frecuente en nuestro día a día y a veces quien las hace es considerado un loco. Esta invitación se llama: Volvámonos locos.

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  • ME ENCANTA..................YO DESDE HACE MUCHO ME VOLVI LOCA PERO ES DIFÍCIL CONTAGIAR A OTROS PARA DAR AYUDA SIN RECIBIR ALGO A CAMBIO
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Vólvamonos Locos

  1. 1. En 2013, dentro de la plataforma global Destapa La Felicidad, Coca-Colaquiere celebrar a las buenas personas y compartir, más que un mensaje,una invitación para que la gente adopte acciones en beneficio de alguienmás, incluso de desconocidos, ya que es poco frecuente en nuestro día adía y a veces quien las hace es considerado un loco. Esta invitación sellama: Volvámonos locos
  2. 2. La plataforma está compuesta pormensajes en:• Calles• Revistas• Empaques• Contenidos en Coca-Cola TV• Contenidos en Coca-Cola FM Desde el 1 de enero, el comercial se transmitirá a nivel nacional y retrata las hazañas de locos en todo el planeta que ya realizan acciones en beneficio de otro
  3. 3. Algunas de las frases que componen la plataforma son:• Soy el loco que empieza una conversación• Soy el loco que ayuda a los demás• Somos los locos que creemos que las diferencias nos unen• Somos los locos que creemos en un futuro mejor
  4. 4. Para mayor información visita:www.coca-colamexico.com.mxwww.volvamonoslocos.com.mx

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