How to Analyse Email Data to Understand Your Customers’ Behaviour

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Times are tough, marketing budgets are being squeezed, and we're all being asked to do more with less. It's even more essential to account for every penny spent and show the return on investment for our marketing budgets. Our presentation shows how to make your email marketing even more accountable.

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How to Analyse Email Data to Understand Your Customers’ Behaviour

  1. 1. UP increasing revenue, visitor s and ROI forThe True ROI from Email Marketing our clientsFebruary 2013Marketing you can measure TM
  2. 2. £19Marketing you can measure TM
  3. 3. The challenge What we did The resultsMarketing you can measure TM
  4. 4. The challengeMarketing you can measure TM
  5. 5. The challengeMarketing you can measure TM
  6. 6. The challengeMarketing you can measure TM
  7. 7. What we did & whyMarketing you can measure TM
  8. 8. The Results 80% 41%Marketing you can measure TM
  9. 9. What we foundMarketing you can measure TM
  10. 10. What we found 30% down on forecast 34% up 43% up on on forecast forecastMarketing you can measure TM
  11. 11. Next StepsMarketing you can measure TM
  12. 12. Questions?Marketing you can measure TM
  13. 13. The TRACK to success Track all activity Report over time Analyse patterns in the data Create forecasts to help measure success Keep improving!Marketing you can measure TM
  14. 14. Come & see us: Stand Thank you C38 Sign up to receive your free TRACK to success email guideMarketing you can measure TM

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