Search Marketing - It’s All About The Conversions!

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How to use search techniques to not only improve rankings and increase traffic, but to make sure that the traffic is of a suitable quality and that your site is in good shape to convert the traffic into leads/sales. With a 296% increase in natural search conversions, Total Landlord Insurance has seen the benefits of Coast’s approach to search marketing

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Search Marketing - It’s All About The Conversions!

  1. 1. Marketing you can measureTM#MWLive2013Search MarketingIt’s All About The Conversions!Wednesday, June 26, 2013increasingvisitors, leadsand ROI for ourclientsUP
  2. 2. Marketing you can measureTM#MWLive2013The Right Keyphrases, The Right Traffic . . .And The Right Conversions!
  3. 3. Marketing you can measureTM#MWLive2013949visitors53enquiries5.58%conversion
  4. 4. Marketing you can measureTM#MWLive2013conversion8.25%visitors2,436enquiries201
  5. 5. Marketing you can measureTM#MWLive2013The Challenge Achieve higher rankings for theright keyphrases Drive more of the right traffic Achieve better conversion ratesfrom increased traffic
  6. 6. Marketing you can measureTM#MWLive2013The ABC of Search Analyse Build Convert
  7. 7. Marketing you can measureTM#MWLive2013The ABC of Search AnalyseKeyphrase DataHistoric Data
  8. 8. Marketing you can measureTM#MWLive2013increase in overalltraffic8.05%the number ofvisits from organicDOUBLE
  9. 9. Marketing you can measureTM#MWLive2013increase in overalltraffic8.05%the number ofvisits from organicDOUBLE
  10. 10. Marketing you can measureTM#MWLive2013The ABC of Search AnalyseKeyphrase DataHistoric Data BuildLinksRelationships
  11. 11. Marketing you can measureTM#MWLive2013Links DO make sure your anchor text isvaried and natural
  12. 12. Marketing you can measureTM#MWLive2013Links DO make sure your anchor text isvaried and natural DON’T remove links unless youare absolutely certain they’reharming your rankings
  13. 13. Marketing you can measureTM#MWLive2013Links DO make sure your anchor text isvaried and natural DON’T remove links unless youare absolutely certain they’reharming your rankings DO make sure your incominglinks are reputable, authoritativeand of a high quality
  14. 14. Marketing you can measureTM#MWLive2013Links DO make sure your anchor text isvaried and natural DON’T remove links unless youare absolutely certain they’reharming your rankings DO make sure your incominglinks are reputable, authoritativeand of a high quality DON’T over-optimise
  15. 15. Marketing you can measureTM#MWLive2013Relationships DO try and achieve natural links viasocial media
  16. 16. Marketing you can measureTM#MWLive2013Relationships DO try and achieve natural links viasocial media DON’T go for quantity over quality
  17. 17. Marketing you can measureTM#MWLive2013Relationships DO try and achieve natural links viasocial media DON’T go for quantity over quality DO build authority in your field
  18. 18. Marketing you can measureTM#MWLive2013Relationships DO try and achieve natural links viasocial media DON’T go for quantity over quality DO build authority in your field DON’T discount ‘no-follow’ links
  19. 19. Marketing you can measureTM#MWLive2013Relationships DO try and achieve natural links viasocial media DON’T go for quantity over quality DO build authority in your field DON’T discount ‘no-follow’ links DO use social media as an integralpart of relationship building
  20. 20. Marketing you can measureTM#MWLive2013Results
  21. 21. Marketing you can measureTM#MWLive2013The ABC of Search AnalyseKeyphrase DataHistoric Data BuildLinksRelationships ConvertTest your ideasChange only based on fact
  22. 22. Marketing you can measureTM#MWLive2013The Results
  23. 23. Marketing you can measureTM#MWLive2013increase inorganic traffic156%The Results
  24. 24. Marketing you can measureTM#MWLive2013increase inorganic traffic156%The Resultsincrease inconversion rate48%
  25. 25. Marketing you can measureTM#MWLive2013increase inorganic traffic156%The Resultsincrease inconversion rate48%increase insales leads279%
  26. 26. Marketing you can measureTM#MWLive2013Any Questions?
  27. 27. Marketing you can measureTM#MWLive2013The ABC of Search AnalayseMake sure you target the correctphrases BuildNatural links are best, socialmedia matters and authoritycounts. Relationships areeverything. ConvertDon’t waste your new traffic. Test,Test and Test again!
  28. 28. Marketing you can measureTM#MWLive2013Download our new Social Media Idea Book now >
  29. 29. Marketing you can measureTM#MWLive2013Thank You For Your TimeFor more information:@Ru553ll@CoastDigitalrussell.morling@coastdigital.co.ukwww.coastdigital.co.uk@TotalLandlordnatalie.crane@hamiltonfraser.co.ukwww.totallandlordinsurance.co.uk

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