Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Top 3 Optimisation Priorities For Marketers in 2...
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Marketers’ Top 3 Optimising Tactics in 2013
Acco...
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise Conversions ?
• Follow the trends o...
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise Conversions
• Your online marketing...
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise Conversions
• Take care of the bott...
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise Content
• Get rewarded by Google wi...
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise Content
• Make your prospects & cus...
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise for Mobile
• User Experience - Deli...
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise for Mobile
• Mobile trends – ride t...
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Why Optimise for Mobile
• Address issues which s...
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
How Coast Digital Can Help You
Content marketing...
Marketing you can measure
TM
Top 3 Optimisation Priorities 2013
Coast CRO
Read the full article here:-
Read the full artic...
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Top 3 Conversion Rate Optimisation Priorities for Marketers in 2013

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Are you optimising with the right tactics this year? Find out what your peers are doing and course correct if necessary with our top 3 conversion rate optimisation priorities for marketers in 2013.

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Top 3 Conversion Rate Optimisation Priorities for Marketers in 2013

  1. 1. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO Top 3 Optimisation Priorities For Marketers in 2013 With Coast CRO Are you optimising the right tactics this year? Find out what your peers are doing and course correct if necessary.
  2. 2. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO Marketers’ Top 3 Optimising Tactics in 2013 According to an Econsultancy & Adobe study early this year, Marketers said they planned to optimise: • Conversion rates • Content • Mobile Conversion rate optimisation Content optimisation Mobile optimisation 2012 2013 34% 39% 31% 29% 39% 29%
  3. 3. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO Why Optimise Conversions ? • Follow the trends or be left behind by your competitors. (Hint: they are all doing it behind your back*)
  4. 4. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO Why Optimise Conversions • Your online marketing success depends on continuous improvement and innovation.
  5. 5. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO Why Optimise Conversions • Take care of the bottom line. A meagre increase of 1% in conversion rates Can significantly improve your revenues.
  6. 6. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO Why Optimise Content • Get rewarded by Google with more traffic. (… while your competition get nothing)
  7. 7. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO Why Optimise Content • Make your prospects & customers fall In love with you by publishing the right content in the right places at the right time. • The outcome is marketing which is relevant, helpful, informative and above all not interruptive to your prospects.
  8. 8. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO Why Optimise for Mobile • User Experience - Delight Your Customers & prospects with seamless access to your site across all devices, or else…
  9. 9. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO Why Optimise for Mobile • Mobile trends – ride the current mobile wave.
  10. 10. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO Why Optimise for Mobile • Address issues which stop mobile user from converting . 0 25 50 75 100 % UK Country 29% 17% 46% 36% 13% 10% 26% 15% 6% 7% 10% Base: Smartphone owners Cannot see detailed product/ service information Hard to compare prices and options Cannot trust credit card security on device Screen size is too small Hard to type Information is not rich enough Takes too much time to open the web site page Mobile online access tends to be interrupted Battery life is short Not used to smartphone interface Other
  11. 11. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO How Coast Digital Can Help You Content marketing Create the right content, repurpose Optimise your old content and get it published in the right places. Mobile optimisation Design mobile & responsive websites which give your website visitors exceptional experiences, whatever the device. Conversion rate optimisation services A wide range of conversion option services to help you turn more of your website visitors into paying customers or hot sales leads. Get in touch today for a no-obligation chat about your optimisation challenges.
  12. 12. Marketing you can measure TM Top 3 Optimisation Priorities 2013 Coast CRO Read the full article here:- Read the full article below:- http://goo.gl/V6Bz0b

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