Client: England Netball The Solution Coachwise researched England Netball’s market, studying media their target audience might consume, and creating mood boards to find patterns in design, colours and typography. From this research we began to update and modernise the existing England Netball branding, better targeting the sport’s audience.
Client: England Netball The Solution A new strapline that reflected the England Netball brand, ‘Be The Team’, was created and rolled out to great acclaim throughout the organisation.
Client: England Netball The Results England Netball can now portray a consistent image C=0 Pantone 704 M = 90 to all stakeholders, with Y = 72 K = 29 strong, modern and relevant branding. CEL CEL+ Club Development Volunteering All communications and Pantone 1375 C=0 Pantone C = 100 M=0 resource materials now clearly E E M = 45 Process Y = 91 Cyan Y =0 K =0 K =0 ‘belong’ to the brand, which has led to an increase in brand pride and association. Pantone 2597 C = 85 Pantone 158 C=0youth M = 100 Y =0 Officiating Coaching Excel M = 70 Y = 100 K =0 C = 41 Pantone 2593 C = 67 M = 91 Pantone C = 93 M=0 K =0 C=0 England Netball’s brand Pantone 375 Hexachrome Pantone 485youth M=0 Y = 78 Y =0 K =0 Green Y = 100 K =0 Excel + M = 95 Y = 100 recognition has been K =0 K =0 enhanced exponentially, resulting in increased Competition Back to Netball exposure for the sport. Pantone 123 C=0 Pantone 1925 C=0 M = 24 M = 100 Y = 94 Y = 55 K =0 K =0