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Business Model Tesla

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COMMENT EXPLIQUER L’ASCENSION FULGURANTE DE TESLA ?
Comment l’entreprise Tesla est arrivée à innover
dans un marché hyper concurrentiel ?
« En 2014, avec 0,02% de part du marché mondial, Tesla Motors est valorisé à 35 milliards de dollars » Wikipedia.org
« Capitalisation boursière 2 fois et demie supérieure à celle de Peugeot » maddyness.com
< Etude de son Business Model Canvas (Alexander Osterwalder) />

Published in: Business
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Business Model Tesla

  1. 1. Business Model Tesla 1www.coaching-startup.com COMMENT EXPLIQUER L’ASCENSION FULGURANTE DE TESLA ? &
  2. 2. 2 x Business Model Teslawww.coaching-startup.com
  3. 3. 3 Comment l’entreprise Tesla est arrivée à innover dans un marché hyper concurrentiel ? VS Business Model Teslawww.coaching-startup.com « En 2014, avec 0,02% de part du marché mondial, Tesla Motors est valorisé à 35 milliards de dollars » Wikipedia.org « Capitalisation boursière 2 fois et demie supérieure à celle de Peugeot » maddyness.com
  4. 4. 4Business Model Teslawww.coaching-startup.com < Etude de son Business Model Canvas (Alexander Osterwalder) /> Objectif inhérent au BMC: Imaginer une (des) innovation(s) qui vous permette de vous démarquer
  5. 5. 5Business Model Teslawww.coaching-startup.com Une voiture électrique1, fiable, sportive2 haut de gamme, au design européen, avec un fort penchant pour la technologie 1 Autonomie : 400km 2 0 à 100 km/h en 3,3 secondes < Etude de son Business Model Canvas (Alexander Osterwalder) />
  6. 6. 6Business Model Teslawww.coaching-startup.com Pas de réseau de concessionnaires … … mais des boutiques inspirées des Apple Store situées dans des lieux stratégiques Organisation d’événements … pour essayer la Tesla (1) < Etude de son Business Model Canvas (Alexander Osterwalder) />
  7. 7. 7Business Model Teslawww.coaching-startup.com Création d’un énorme buzz … … autours de la Tesla Roadster Une stratégie de communication axée sur les réseaux sociaux (publicité gratuite) (2) < Etude de son Business Model Canvas (Alexander Osterwalder) />
  8. 8. 8Business Model Teslawww.coaching-startup.com Une réelle voiture connectée • Une connexion 3G illimité • Possibilité de contrôler sa voiture à distance grâce à une application mobile • Un ordinateur de bord imposant permettant de contrôler l’intégralité des fonctionnalités de la voiture • Une voiture qui se met à jour régulièrement à l’instar d’un Smartphone • « Les techniciens de Tesla Motors peuvent également intervenir à distance sur la voiture en cas de problème »* Garantie constructeur Mise en place d’une garantie de valeur de reprise qui assure de récupérer 50% du prix de base de la Model S et 43% des options au bout de 36 mois. * maddyness.com < Etude de son Business Model Canvas (Alexander Osterwalder) />
  9. 9. 9 < Etude de son Business Model Canvas (Alexander Osterwalder) /> Pas de frais supplémentaire Avec les bornes de recharge Tesla, il est possible de recharger gratuitement sa Tesla en 30 minutes! Réseau de super chargeurs
  10. 10. 10Business Model Teslawww.coaching-startup.com Early adopters très fortunés Personnes fortunées avec un penchant pour la technologie Grand public Tesla Roadster (2008) Model S (2012) Model X Model 3 < Etude de son Business Model Canvas (Alexander Osterwalder) />
  11. 11. 11Business Model Teslawww.coaching-startup.com Une usine totalement automatisée digne de celles des plus grands constructeurs (1) En cours de construction < Etude de son Business Model Canvas (Alexander Osterwalder) /> Nouvelle usine
  12. 12. 12Business Model Teslawww.coaching-startup.com BATTERIE TESLA POWERWALL « Après la voiture, Tesla lance une batterie pour la maison » Innovation par les ressources clés (à l’instar d’Amazon avec sa solution SaaS) (2) « producteur de panneaux photovoltaïques » < Etude de son Business Model Canvas (Alexander Osterwalder) />
  13. 13. 13Business Model Teslawww.coaching-startup.com « Cette aventure entrepreneuriale nous prouve qu’aucun marché n’est aujourd’hui inaccessible. Si les efforts sont considérables, l’ère du « tout-connecté » permet de venir challenger plus facilement des acteurs historiques dont la taille ne permet pas d’évoluer aussi vite qu’il le faudrait pour coller aux usages » www.maddyness.com Ce qu’il faut retenir !
  14. 14. 14Suivez-nous sur Sources Business Model Tesla DÉVELOPPONS ENSEMBLE VOTRE STARTUP http://www.maddyness.com http://www.lefigaro.fr/conso/2015/05/04/05007-20150504ARTFIG00015-apres-la-voiture-tesla-lance-une- batterie-pour-la-maison.php https://www.youtube.com/watch?v=BFhb3ePKcPc https://www.youtube.com/watch?v=wUe0ypK4JK0
  15. 15. www.Coaching-Startup.comSuivez-nous sur DÉVELOPPONS ENSEMBLE VOTRE STARTUP
  16. 16. 16www.Coaching-Startup.comSuivez-nous sur NOS CHAMPS DE COMPETENCES STADE DE DÉVELOPPEMENT < BUILD UP /> -- GROW UP >> CRÉATION DÉMARRAGE DÉVELOPPEMENTIDÉE Programme d’accélération Renforcement de l’équipe 1ERLEVÉEDEFONDS 2ELEVÉEDEFONDS
  17. 17. 17www.Coaching-Startup.comSuivez-nous sur < BUILD UP /> CRÉATION DÉMARRAGEIDÉE Programme d’accélération Le concept : • 10 Projets en compétition • 2 Formations pour tester et valider le projet • 2 Mois pour convaincre • 1 Coach par startup • 1 Prize money pour le vainqueur PRÉSENTATION COMPLÈTE ICI STADE DE DÉVELOPPEMENT NOS CHAMPS DE COMPETENCES
  18. 18. 18www.Coaching-Startup.comSuivez-nous sur STADE DE DÉVELOPPEMENT 1ERLEVÉEDEFONDS Pourquoi lever des fonds avec Coaching Startup ? • Des coachs entrepreneurs spécialisés dans le développement de Startup • Des présentations ludiques correspondant aux attentes des investisseurs • Un réseau d’investisseurs privés Pourquoi bénéficier d’un suivi post levée de fonds ? • Se préparer à une deuxième levée de fonds. • Se prévenir d’une faillite même après avoir levée des fonds (mieux prévenir que guérir). • Transférer un gage de qualité d’une allocation optimale des fonds auprès des investisseurs. NOS CHAMPS DE COMPETENCES
  19. 19. 19www.Coaching-Startup.comSuivez-nous sur STADE DE DÉVELOPPEMENT -- GROW UP >> DÉVELOPPEMENT Renforcement de l’équipe Lutter contre le « Serie A Crunch » ; donner la capacité de transformer une startup en une entreprise viable Coaching Startup met à disposition à des tarifs préférentiels une équipe pluridisciplinaire spécialisée dans le développement de Startup 2ELEVÉEDEFONDS NOS CHAMPS DE COMPETENCES
  20. 20. 20www.Coaching-Startup.comSuivez-nous sur Contacts : Loïc Morand & Hakim Lalaoui Email : contact@coaching-startup.ch Nos bureaux Route de Saint 184 1228 Plan-les-Ouates / Genève NOS CHAMPS DE COMPETENCES

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