www.coachNme.in                  RETURN ON IDEA            “If my mind can conceive it, and my heart can                  ...
Return On Ideawww.coachNme.in                                         ROI     How do ideas create money ?     How to predi...
Return On Idea                                   ROITypical Questions:? How do I know when I get a good idea?? I have this...
IDEA BENEFIT CYCLE                                                        Reference: Adapted from DMA & CIM reportwww.coac...
IDEA BENEFIT CYCLEwww.coachNme.in   Objective:       predicting how much financial value these ideas will contribute     ...
HOW TO PREDICT SUCCESSwww.coachNme.in                         (VALUE or ROI)                  Pre-conditions:             ...
ROLE OF THE BUSINESSwww.coachNme.in                              COACH                  To listen to the ideas and not be ...
Supermarket transforms into awww.coachNme.in                          Convenience Store                                   ...
Rakesh Kochhar                   Business Performance & Executivewww.coachNme.in                                 Coach  Ra...
Looking forward to hearingwww.coachNme.in            from You                        GET IN TOUCH                  rakesh ...
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Return On Ideas

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Return On Idea (ROI) is a great framework for sifting profitable ideas from novelty or artist for its own sake.
It helps to predict winners and the framework explains the need for creative tension between financial rigor and imagination to produce profitable revenue.
Leaders and even entrepreneurs at times make copious excuses to avoid making predictions citing lack of data , uncertainty about the future and lack of accuracy of previous predictions.As a consequence many ideas are launched without testing, modelling or predicting results just going on gut feel.
The challenge of ROI is to manage uncertainty while predicting success.
As the saying goes ,"Dont over invest in yesterday's breadwinners and start imagining tomorrows breadwinners."

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Return On Ideas

  1. 1. www.coachNme.in RETURN ON IDEA “If my mind can conceive it, and my heart can believe it, I know I can achieve it.” …….. Jesse Jackson Rakesh Kochhar FCA,PGDBM (XLRI) www.coachNme.in
  2. 2. Return On Ideawww.coachNme.in ROI How do ideas create money ? How to predict winners ? Cant deal with the creative tension between imagination & financial rigor ! Presented By: Rakesh Kochhar FCA,PGDBM(XLRI) Business Performance & Executive Coach
  3. 3. Return On Idea ROITypical Questions:? How do I know when I get a good idea?? I have this idea but I don’t know what to do with it !? How do I know my idea will work? How can I predict the future?? I don’t know if my idea will stay relevant with the fast changing business scenario?? What are my chances of being successful with my idea?Corollary:× I am too busy fire-fighting than to be thinking of new things at this point of time !× What if fail? Impact – financially, ego or both?× I need still more information /data to make a precise decision ! www.coachNme.in
  4. 4. IDEA BENEFIT CYCLE Reference: Adapted from DMA & CIM reportwww.coachNme.in Customer RESPONSE PREDICT VALUE IMAGINE Profitable VALIDATE IDEA REVENUE DEMONSTRATE VALUE Bs. Env. Presented By: Rakesh Kochhar FCA,PGDBM(XLRI) Business Performance & Executive Coach
  5. 5. IDEA BENEFIT CYCLEwww.coachNme.in Objective:  predicting how much financial value these ideas will contribute  delivering and demonstrating that value really was created  establishing learning that will improve future ideas, predictions and results Imagination is fundamental to leaders & entrepreneurs. Imagination is not, however, just about novelty or artistry for its own sake, ideas must create financial value too. Predicting future value ensures that every idea is assessed for its financial contribution and not just based on wish fulfilment Demonstrating value requires gathering credible evidence for review and to provide feedback to improve future ideas and predictions. Customer Response searching for explanations of what causes strong customer responses and what factors are weak including customer habit patterns. Bs. Env. Analysis look for external factors that influence revenue and profit patterns, use them to refine the ideas and calibrate predictions. These will include competitors activity and economic trends. Presented By: Rakesh Kochhar FCA,PGDBM(XLRI) Business Performance & Executive Coach
  6. 6. HOW TO PREDICT SUCCESSwww.coachNme.in (VALUE or ROI) Pre-conditions:  Manage Uncertainty - accept uncertainty and risk.  Start imagining tomorrow’s breadwinners.  Co-creation- Nobody has a monopoly of good ideas – thinking together will co-create more value. Predicting Success:  Gather lots of ideas and gather them fast.  Screen using simple observations of customer habits.  Analyse the patterns from the past to provide clues to the future  Look for data from outside their own firm, about their business environment  Experiment with a range of forecasting assumptions Presented By: Rakesh Kochhar FCA,PGDBM(XLRI) Business Performance & Executive Coach
  7. 7. ROLE OF THE BUSINESSwww.coachNme.in COACH To listen to the ideas and not be prescriptive or judgemental Asking insightful questions - Coaching is about asking ‘why not’ and ‘what if’…….. Don’t say “yes but” Keep the focus on benefits - the idea is valuable only if the potential customer cares that the product or service will enhance his/her life - Coach role is to facilitate that connection is made between the idea and the benefit. A person with a new idea is a crank until the idea succeeds…Mark Twain Presented By: Rakesh Kochhar FCA,PGDBM(XLRI) Business Performance & Executive Coach
  8. 8. Supermarket transforms into awww.coachNme.in Convenience Store CASE STUDY Background: An entrepreneur opened a 20,000 sq. ft supermarket with the ambition of opening a chain of such stores across town taking first mover advantage Challenges: Within 2 years of opening chains like Big Bazar, Subhiksha, Spencer, Reliance entered changing the dynamics of the business Coaching Intervention: Worked with entrepreneur to clarify his mission for the co. Facilitated him to draw a SWOT for his current business. Helped him ideate possible strategies for meeting the changes in the business environment. Outcome: The entrepreneur changed his vision from becoming the city’s biggest supermarket player to becoming its largest chain of convenience stores. The new strategy was to open shops within each residential colony and have one large supermarket flagship store. This hub and spoke eased his logistics and provided combined buying power also giving easy recognition to his brand leading to new growth & profitability. Presented By: Rakesh Kochhar FCA,PGDBM(XLRI) Business Performance & Executive Coach
  9. 9. Rakesh Kochhar Business Performance & Executivewww.coachNme.in Coach Rakesh has 25 years of multi functional experience gained across corporate, consulting and social sectors and geographies. He has worked in companies like Oracle, eFunds, Jumbo Electronics, E&Y, PWC, Start-Ups and SME’s. His last position was as Sr. Director – Global Revenue, Oracle. Rakesh has successfully empowered large professional teams to deliver peak value across countries and cultures leveraging his natural coaching skills to create self belief and emergent leadership qualities amongst its members. He has consistently demonstrated leadership with a global mind-set to drive growth. Rakesh graduated with a PGDBM from XLRI and is also a Fellow of The Institute of Chartered Accountants of India. Rakesh also devotes his time to a NGO - Society For Kidney Support, of which he is the founder president. Of late Rakesh fancies himself as an amateur chef ! Presented By: Rakesh Kochhar FCA,PGDBM(XLRI) Business Performance & Executive Coach
  10. 10. Looking forward to hearingwww.coachNme.in from You GET IN TOUCH rakesh @coachnme.in Cell# ++91+8285347019 Web: www.coachnme.in “NAMASTE” Presented By: Rakesh Kochhar FCA,PGDBM(XLRI) Business Performance & Executive Coach

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