1. Educators Make Good Marketers
They Define Gaps
Analyze training
needs
Design
curriculum to
bridge the "Gap"
Form series of
useful lessons
Design and
deliver training
Research target
market challenge
Design content
to address
challenges
Prepare series of
valuable content
Demonstrate how
to solve problems
MARKETERSEDUCATORS
1

2. They Bridge Gaps
EDUCATORS MARKETERS
Design content
Explain Explain
Educate
Provide solutions
Help prospects
get to where
they want to be
Demonstrate
Walk students
through learning
process
Design content
2
Educate

3. Ask self
discovery
questions
?
Ask probing
questions
Lead prospects
closer to brand
Identify what's
missing
Create
awareness
EDUCATORS MARKETERS
They Ask Questions3
Create
awareness
?
Set up action
plan & structures
towards goals
?
I am
Listening

4. Trained to listen
for NEEDS
Monitor
conversations
and topics of
concern
Watch customer
behaviors
Organize surveys:
listen to views.
Understand the
importance of
observing and
listening
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EDUCATORS MARKETERS
They Listen4