4 things that drive fans away from your facebook page

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http://www.SynergyMarketingPro show the danger of businesses that only concentrates effort on getting new fans and not engaging with them, you’ll need to take note of the 4 things that are driving fans away from your Facebook Page.

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4 things that drive fans away from your facebook page

  1. 1. 4 Things That Drive Fans Away From Your Facebook Fan Page Scan code with your phone Get Reader at www.Ez.com/getreaderSynergy Marketing Pro offers Marketing Strategies and Services for SmallBusinesses. You can reach us at www.SynergyMarketingPro.com
  2. 2. Table Of Content4 Things That Drive Fans Away From Your Facebook Page .................................................................. 3 Structures Are Dead.................................................................................................................... 44 Sure Things That Drive Facebook Visitors Away From Your Page ..................................................... 4 1. Asking To Be Followed Before Proving Your Expertise ............................................................... 4 2. Out To Get Before Showing You Care......................................................................................... 5 3. Mindless Repetition And Empty Chatter! ................................................................................... 6 4. Share Your Insights And Take A Stand ........................................................................................ 6Reverse Engineer Please ....................................................................................................................... 6Additional Resources ............................................................................................................................ 7Social Media 101 © Synergy Marketing Pro Page 2
  3. 3. 4 Things That Drive Fans Away From Your Facebook Page If you are concentrating effort on just getting new fans and not engaging with them, you’ll need to take note of the 4 things that are driving fans away from your Facebook Page.Louisa Chan from Synergy Lately, I see more businesses starting to set upMarketing Pro offers Facebook Business Pages instead of using theirMarketing Strategies and own personal profile accounts for business use.Services for Small Businesses.We have helped businesses That seems to show that more people nowfrom different industriesbuild online and social understand and are following the Guidelines Tomedia presence and Using Facebook.facilitate their branding andmarket visibility. As more people are setting up Facebook Pages,We bring with us over 10 many are using special Facebook Reveal Tabs oryears of corporate and Fan Gates on these newly created Facebookpeople building experienceand a multidisciplinary Business Pages.cross-cultural background inBusiness Coaching, Social Typically, this is where visitors are given incentivesMedia and MobileMarketing Consulting, IT to "Like" the page in exchange for some freebies.Consulting and Project Yet it is not often that I see administrators offerManagement. their readers a cause to join the community orResources: Page! Click here to download afree report on 5 Steps To Consider these two cases. You are use Facebook toMaster Social Media In 1Hour A Week promote your brand or business and you created Click here for more tips two different Facebook Pages.on Social Media With the first page you uploaded an audio file or a report that shared some industry trends and Social Media 101 © Synergy Marketing Pro Page 3
  4. 4. provided some marketing tricks. And youSynergy Marketing Pro offers extended invitation to your Facebook readersMarketing Strategies andServices for Small Businesses. and visitor to join your page for more tips and updates.We have helped businessesfrom different industriesbuild online and social media With the second page, you have a big, bold,presence and facilitate their blinking red arrow pointing at the Facebookbranding and market visibility “Like” Button on the landing tab with a messageYou can reach us at to please “support me and like my page” as ISynergyMarketingPro.com want to reach so many fans.We bring with us over 10years of corporate and If you were the visitor, which page orpeople building experience community will you join?and a multidisciplinary cross-cultural background inBusiness Coaching, Social Structures Are DeadMedia and Mobile MarketingConsulting, IT Consulting and Merely having a structure like a Facebook PageProject Management. or a website or blog by itself wont do much to your business if the mentality is still one ofResources: Click here to download a wanting to get as much as you can from othersfree report on 5 Steps To without wanting to first give and prove yourMaster Social Media In 1 worth.Hour A Week Click here for more tips onSocial Media 4 Sure Things That Drive Facebook Visitors Away From Your Page 1. Asking To Be Followed Before Proving Your Expertise Wanting to take from your visitors before proving your expertise does not work well. Businesses need to change from being self- centred to customer-focused.Social Media 101 © Synergy Marketing Pro Page 4
  5. 5. Others are not interested in what you want for your business.First prove yourself worthy as an industry leader with the needed expertise tohelp before you start asking for support from your readers.By definition, others will only follow only when you lead. And lead you mustwith certainty and focus. And as you lead it often involves giving in terms ofadvice, strategies, direction, support and help.When you have served and shown your expertise then only you qualified toask for support and to be followed. Am I making this up or is this the thoughtprocess already in our head?2. Out To Get Before Showing You CarePasting affiliate or self serving links and spamming others’ walls do not go wellwith many either. This is especially unpleasant if you have not taken the timefirst to relate to or connect with your audience.If you must sell on Facebook (not the best place to do so), first build arelationship and a reputation with your readers. As they get to know and likeyou then you can share more of your solutions to their problems. You need toearn their trust with both your industry knowledge and your care beforeanyone will want to entrust you with their issues.Facebook Page is definitely not a place for marketers to squeeze everythingthey can from their prospects and consumers.It is a social network platform, where individuals engage with each friendsand associates and they connect on a social level. Visitors will not remain orengage if youre only out to obtain as much as it is possible to from your localcommunity.Social Media 101 © Synergy Marketing Pro Page 5
  6. 6. 3. Mindless Repetition And Empty Chatter!Copying and pasting the exact message fifty million times and recycling themperiodically by advance scheduling is annoying – to say the least.This is not only uninteresting, it is repetitive and dry. Surely, there areupdates, trends and new things to write about?4. Share Your Insights And Take A StandSometimes we come across a good article and we want to share it withothers. That is helpful especially when we are able to also share of therelevance and impact of the content that is being distributed.However, merely posting links to others’ work and findings without offeringany personal comments, views or feedback on the issue at hand does not addmuch value to the readers.I do not have issues with sharing others content, or quote. Merely repostingwithout giving any comment and feedback does not seem to achieve much.Being an industry leader or expert, others are interested in your insights. Theywant to know how you perceive trends and how that trend will impacts them.Without sharing your views, readers are not sure what to make of the article,post or video.Reverse Engineer PleaseSo there you have it. If you want to drive people away from your page, just doany of the above. Otherwise you can start with doing just the exact opposite.Build your credibility as well as some relationships before presenting otherswith your service or a product that they will find helpful. Seek to offersolution, reach out and show your concern and others will want to read yourposts and visit your page.Social Media 101 © Synergy Marketing Pro Page 6
  7. 7. There are many other things that you and do to attract loyal fans. And I havewritten a lengthy post on this the 7 Tips To Using Facebook Fan Pages here.Ultimately, business transaction will only take place if you have something ofvalue to offer that others perceived as relevant, helpful and urgent.For more tips on using Social Media to build your brand and business checkout this free report: 5 Steps to Mastering Social Media In 1 Hour A Week.For more regular tips on using social and mobile marketing for your business,do join us at http://Facebook.com/SynergyMarketingProAdditional Resources 1 - Free Report On 5 Steps To Master Social Media In 1 Hour A Week @ http://www.synergymarketingpro.com/1hoursocialmedia 2 - Marketing On Facebook – Best Practice Guidelines by Facebook 3 - 7 Tips To Using Facebook Fan Pages @ http://www.SynergyMarketingPro.com/using-facebook-fan-pages/Social Media 101 © Synergy Marketing Pro Page 7

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