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Pitch and putt CoEntrepreneurs Weekend LLN 2014 par Alexandra Leunen

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Pitch and putt ou comment faire un pitch et convaincre.
Alexandra Leunen
CoEntrepreneurs Weekend, Louvain-La-Neuve
Octobre 2014

Published in: Marketing
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Pitch and putt CoEntrepreneurs Weekend LLN 2014 par Alexandra Leunen

  1. 1. Pitch & Putt CoEntrepreneurs WE Octobre 2014
  2. 2. Décembre 2008 – Juin 2009 « Lançons notre webagency! » -­‐ Défi - Excitation - Compétition - Accomplissement - Découverte - Indépendance - Check box - Peur - Temps (pas le bon moment) - Argent - Stress - Possibilité d’échec
  3. 3. MON CREDO: ANYTHING IS POSSIBLE! NBA Finals 2008 Kevin Garne4 / The Cel9cs / 1986
  4. 4. Tous en scène! Transformer des faits en émotions pour créer de l’impact
  5. 5. 1. Les Bases On ne traîne plus dans l’ascenseur pendant 90 secondes (55 sec / 3 min / 10 min) La théorie n’est qu’une idée, la passion une réalité Persévérez, recommencez, recommencez Que vos amis deviennent vos ennemis Connaissez votre interlocuteur
  6. 6. 2. Le Contexte I’s Judgment Day - Place aux stéréotypes! On ne juge pas objectivement Ne comptez pas sur le mérite
  7. 7. 3. Concrètement! Pitch oral Pitch écrit
  8. 8. 4. Les Règles du jeu 1/ Ayez un nom de projet – le mentionner plusieurs fois 2/ Soyez attentif au contexte (Clients? Fonds? Conseils? Partenaires?) 3/ Décrochez le deal, ne vous contentez pas de l’histoire 4/ Vocabulaire technique 5/ Promettre du révolutionnaire et... Décevoir 6/ Parlez beaucoup du résultat et moins de la technique 7/ Ne parlez jamais de gros deal si il n’est pas signé 8/ Stratégie du designer 9/ Parlez des concurrents
  9. 9. 5. La Structure Identification: je m’appelle… Problème: vs n’avez jamais remarqué que… Cible: je m’adresse à… Service rendu: et je permets de Besoins: pour me lancer j’ai besoin de… Action: Appel à la réaction
  10. 10. 6. Conclure A dapter la fin de son pitch à son interlocuteur. Vous êtes là pour conclure un deal! Action! Sachez ce que vous recherchez!
  11. 11. 7. Au boulot! Il ne suffit pas de parler, il faut parler juste Histoire = émotions + faits Parlez avec passion! exercice: l’épreuve à tuer ( 10 min) Ecrivez avec votre coeur relisez avec votre tête
  12. 12. 8. Les Insides Pensez à des phrases qui seront retweetées Ayez confiance en votre passion et le stress lui cèdera la place Donnez un nom à votre projet dès le départ It’s not CV time! Limitez-vous à une idée Utilisez des images Faire évoluer son pitch Test de l’allumette ou du carton de bière
  13. 13. 9. Le pitch écrit Slide 1: Intro (nom/ logo / phrase descriptive) Slide 2: Accroche (question fermée, réponse connue, douleur) Slide 3: la solution Slide 4: la cible (quanitifée si possible) et les tests réalisés sur celle-ci Slide 5: Money money money: comment allez-vous y arrivez? (canaux, prix, partenaires) Slide 6: Qui êtes-vous? Equipe? Track Record Slide 7: Le marché (concurrents, clients, fournisseurs) Slide 8: Conclure le deal par une demande claire: OUI/ NON
  14. 14. Get out of your confort zone LEARN Repeat

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