Small MediumENTREPRENEURIndia’s Small Business Magazine                                                                   ...
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CoCubes Featured on SM ENTREPRENEUR


Published on gets featured in the inaugural issue of Franchise India’s Small Medium Entrepreneur magazine under the 100 Small Businesses of the year 2011

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CoCubes Featured on SM ENTREPRENEUR

  1. 1. Small MediumENTREPRENEURIndia’s Small Business Magazine CONCEPTION COCUBES.COM In 2006 Harpreet S. Grover observed the difficulty his uncle, a Providing College training and placement officer, in a college in Punjab underwent. Time and money was spent travelling to metro cities visiting companies and persuading them to come over for Placements campus placements. He realised that there were competent students in smaller towns and cities, who needed the right Harpreet envisions bringing a paradigm shift in the Indian placement. After long sessions of discussion with partner campus recruitment scenario by using technology to drive Vibhore Goyal, they figured how they could leverage their skills efficiency. with technology to solve this problem. THE MODEL We are a firm believer that the harder CoCubes helps companies improve their campus recruitment (Junoon) one works, the process efficiency and helps them to engage with students luckier one gets. But if you are nationally. They help colleges increase the employment and not smart (Jugaad) about it, employability of their students by giving them visibility to Junoon and Luck would not MNCs, and improve internal process. Technically, all colleges matter. and their students are brought online on a single portal and relevant social networking tools are implemented. FROM SEED FUND TO FUNDING Two years of savings from the founders’ work was the initial investment amount and the remaining fund was contributed by Amanjeet Saluja, (former VP EXL Service) who is now onboard as the firm’s President. The company got its first round of funding in place during mid-2008 by Ojas Ventures (started by NS Raghavan, Co-founder of Infosys). SUCCESS STRATEGY The dominant causes of its success are:  Making a benchmark for hiring high  Aiming for an ‘A team’ so that everything else falls in place  Their belief at all times that what they were doing is an actual gap in the market and they would be able to build a solution around it soon. GROWTH & EXPANSION A change in the business model by making hiring free for corporate gained a turnover of 700 per cent. The focus being engineering colleges for the last 18 months, the employee strength grew from 25 to 80. The company has a unique vision to help and ensure that every kid in the country has an equal opportunity to build a career. It works on building a solution around employability by partnering with other firms. (This article was published on Small Medium Entrepreneur magazine dated January, 2012. Full Article available on