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Is it Really Time to Replatform Your eCommerce Site?

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Watch the webcast: https://www.brighttalk.com/webcast/7485/140107

Omni-channel retailing, globalization, flash sales, social media campaigns and customer analytics are demanding more from eCommerce platforms than ever before. Successful eCommerce merchants must seriously consider whether it’s time to replatform their current eCommerce site in order to maintain a seamless shopping experience… or perhaps there’s another alternative.

Join guest speaker Lily Varon, Forrester Research, Inc. Researcher serving eBusiness & Channel Strategy Professionals, and Tony Barbagallo, Chief Marketing Officer of Clustrix on February 11th at 8:30 PST as they discuss:

•The current state of eCommerce Technology Investment and Platform Trends
•The challenges and pitfalls associated with the replatforming journey
•An alternative to replatforming, employed by nomorerack, an Internet Retailer Top 100 merchant

Published in: Retail
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Is it Really Time to Replatform Your eCommerce Site?

  1. 1. © 2015 CLUSTRIX Is It Really Time To Replatform Your eCommerce Technology Tony Barbagallo, Clustrix CMO @tonybarbagallo Guest Speaker, Lily Varon, Forrester, Inc. Researcher @lilyvaron
  2. 2. Without the right database, e-commerce success leads to website slowdown or failure Slowdowns Outages Unhappy Customers Lost Revenue Clustrix - Avoid the Pitfalls of Replatforming2
  3. 3. More Uptime More Capacity More Business The first e-commerce database purpose-built for today’s online retailers Clustrix - Avoid the Pitfalls of Replatforming3
  4. 4. ClustrixDB Overview •  Readily handles e-commerce growth •  Easy accommodates traffic spikes •  Meets no-downtime demands •  Supports on-the-fly product updates •  Enables live e-commerce reporting •  Replaces MySQL with minimal effort Clustrix - Avoid the Pitfalls of Replatforming4 Today’s E-Commerce Database
  5. 5. Is It Really Time To Replatform Your eCommerce Technology Lily Varon, Researcher @lilyvaron February 11, 2014
  6. 6. © 2015 Forrester Research, Inc. Reproduction Prohibited 7 Agenda ›  Commerce technology trends ›  Replatforming activity outlook ›  Replatforming pitfalls
  7. 7. © 2015 Forrester Research, Inc. Reproduction Prohibited 8 eCommerce markets are growing Source: Forrester Research Online Retail Forecast, 2013 To 2018 (US); Forrester Research Online Retail Forecast, 2013 To 2018 (Western Europe); Forrester Research Online Retail Forecast, 2015 To 2019 (Asia Pacific); Forrester Research Online Retail Forecast, 2013 To 2018 (Latin America) Germany 2015: €36B ($49B) 2018: €55B ($75B) US 2015: $294B 2018: $414B France 2015: €30B ($41B) 2018: €47B ($65B) UK 2015: €51B ($70B) 2018: €71B ($98B) Projected online retail sales by country Mexico (incl. C2C) 2015: $2.8B 2018: $5.5B Brazil (incl. C2C) 2015: $19.0B 2018: $35.0B Argentina (incl. C2C) 2015: $3.3B 2018: $6.8B China (incl. C2C) 2015: $440B 2018: $990B India (incl. C2C) 2015: $4B 2018: $24B Japan 2015: $63B 2018: $93B Australia (incl. C2C) 2015: $25B 2018: $35B
  8. 8. © 2015 Forrester Research, Inc. Reproduction Prohibited 9 Consequently, commerce technology budgets remain very healthy
  9. 9. © 2015 Forrester Research, Inc. Reproduction Prohibited 10 The US market for commerce technology is set to double by decade end Source: Forrester Business Technology ForecastView
  10. 10. © 2015 Forrester Research, Inc. Reproduction Prohibited 11 However, we’re now in an era of commerce technology commoditization
  11. 11. © 2015 Forrester Research, Inc. Reproduction Prohibited 12 Mobile and personalization are key eBusiness priorities
  12. 12. © 2015 Forrester Research, Inc. Reproduction Prohibited 13 Agenda › Commerce technology trends ›  Replatforming activity outlook › Replatforming pitfalls
  13. 13. © 2015 Forrester Research, Inc. Reproduction Prohibited 14 Risks of operating homegrown & legacy platforms will drive replatforming activity Source: 2014 Global eBusiness & Channel Strategy Online Survey
  14. 14. © 2015 Forrester Research, Inc. Reproduction Prohibited 15 Subsequently, replatforming activity will remain healthy for the next 24 months
  15. 15. So what is driving firms to replatform their eCommerce technology?
  16. 16. © 2015 Forrester Research, Inc. Reproduction Prohibited 17 #1 – Their existing platform simply has too many miles on the clock ›  Fears around future scalability. ›  Experiencing: • Platform outages • Subpar performance • Difficult maintenance • Outdated tools • Skill shortages
  17. 17. © 2015 Forrester Research, Inc. Reproduction Prohibited 18 #2 – Existing platforms are not omnichannel ready ›  Evolving sales and service channels •  Need to deliver consistency and relevancy across internet-connected devices. ›  To deliver on omnichannel business initiatives, need: •  Integrated product merchandising and pricing •  Associate tools for in-store customer engagement •  Increased inventory visibility •  “Out of the box” tools that enable omnichannel tactics
  18. 18. #3 – Existing platforms can’t provide sophisticated data insights ›  Need to leverage data insights in nanoseconds across commerce environments ›  Drive more efficient and sophisticated: •  Marketing •  Merchandising •  Pricing •  Inventory optimization •  360° view of the customer
  19. 19. © 2015 Forrester Research, Inc. Reproduction Prohibited 20 #4 – What a commerce platform should do has expanded
  20. 20. © 2015 Forrester Research, Inc. Reproduction Prohibited 21 Agenda › Commerce technology trends › Replatforming activity outlook ›  Replatforming pitfalls
  21. 21. Pitfall No. 1: Building The Walls Before The Foundation
  22. 22. Pitfall No. 2: No Clear Governance Structure For Replatforming
  23. 23. Pitfall No. 3: Failing To Develop A Rigorous Total Cost Of Ownership Model
  24. 24. Pitfall No. 4: Replatforming Without Revamping Business Processes
  25. 25. Pitfall No. 5: Unrealistic Expectations Regarding Timeline And Effort
  26. 26. Pitfall No. 6: Going With A "Kitchen Sink" Approach
  27. 27. Pitfall No. 7: Ignoring Your Data Quality Problem
  28. 28. Pitfall No. 8: Undervaluing Testing And Change Management
  29. 29. Pitfall No. 9: Launching With A Big Bang
  30. 30. Pitfall No.10: Treating Replatforming As A Project, Not A Program
  31. 31. Thank you forrester.com Lily Varon +1 617.613.6388 lvaron@forrester.com @lilyvaron
  32. 32. E-Retailer Takes 600% Sales Spike in Stride “Three years ago, Black Friday was horrible. We wasted money having MySQL database issues. With Clustrix, those issues are gone.” ClustrixDB •  Hours-long downtime incidents, with $20K-$60K in lost revenue per hour •  No real-time visibility into site performance metrics •  Flexed up and down to handle 600% Cyber Monday sales spike with no downtime •  Real-time catalog updates during flash sales •  Live reporting and analytics on e-commerce business Keith Bussey VP Technology Clustrix - Avoid the Pitfalls of Replatforming33
  33. 33. Automatic, 100% fault tolerance Flex up and down, in minutes Massive, linear scalability ClustrixDB Technical Differentiators Capacity Availability Productivity Extreme concurrency No single point of failure Battle-tested performance Eliminates re-architecting the database Plug-and-Play MySQL compatibility Self-managing operation Clustrix - Avoid the Pitfalls of Replatforming34 Engineered for any cloud One-click installation Cloud Seamless scale-out Eliminates Costly Re-platforming
  34. 34. Signs It’s Time for ClustrixDB •  Issues with website slowdowns or outages •  Database is a single point of failure •  Scaling is too costly, complex and time consuming •  Capacity planning for a busy shopping season •  Gearing up for mobile and social demand Clustrix - Avoid the Pitfalls of Replatforming35
  35. 35. Thank You & Questions. facebook.com/clustrix ecommerce.clustrix.com @clustrix linkedin.com/clustrix Clustrix - Avoid the Pitfalls of Replatforming36

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