08 mzk fisher_label__day 2_ecc 2012


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08 mzk fisher_label__day 2_ecc 2012

  1. 1. The European Cluster Management Excellence Label- Methodology, Indicators, Procedure Gerd Meier zu Köcker, VDI/VDE-IT Matt Fisher, EFQM
  2. 2. Cluster Management Excellence Matters (I) Effect on the R&D activities of SME 4 Impact 3 2 1 0 Effect on the Effect on the businessinternational activities of activities of SME SME Kompetenznetze [44] NCE [10] other European cluster organizations [123] European Commission Enterprise and Industry 26.04.2012 2
  3. 3. Cluster Management Excellence Matters (II) European Commission Enterprise and Industry 26.04.2012 3
  4. 4. Cluster Policy Has Recognised theImportance of Cluster ManagementExcellence European Commission Enterprise and Industry
  5. 5. Time LineMeasuring Cluster Management ExcellenceNational 25th cluster 50th cluster benchmarked benchmarked 100th cluster benchmarkedLevel 1st cluster benchmarked Development of the bench- Finalisation of marking benchmarking approach approach 2007 2008 2009 2010 2011 2012 1st foreign cluster benchmarked 200th cluster benchmarked 100th clusterInternational benchmarkedLevel European Commission Enterprise and Industry 26.04.2012 5
  6. 6. Starting Conditions at the Beginning of ECEIThere was no standard applicable against good cluster managementcan be measured !Labelled clusters according to national priorities existed !The already existing benchmarking approach was a good option, since  revealed the current position compared to others  showed specific strengths and weaknesses  motivated to learn from the best  provided findings that can be used in the practical work  no good or bad, nor ranking or rating  Indicators and methodology were approved by many cluster management organisations European Commission Enterprise and Industry © iit, 26.04.2012
  7. 7. Methodology - Self-Assessment - Third party assessement - No documentary evidence needed - Documentary evidence needed - Intended as a tool for continuous - Intended to confirm excellence, improvements - Relevant quality criteria regarded - Motivates to do better - Label only intended - Facilitates to get the Gold Label for the cluster managements - No political influence possible European Commission Enterprise and Industry
  8. 8. ECEI-WP2 Aims and Objectives • To make cluster management excellent, sustainable, and successful (general aim of ECEI) • To provide a set of methodologies and tools to cluster organisations – to assess their status of cluster management – to demonstrate high quality of cluster management achieved – to initiate and implement improvements in cluster management • To provide a framework of activities and incentives which is fully recognized on international level and is well-accepted by cluster organisations (→ „The Gold Label“) European Commission Enterprise and Industry 26.04.2012 Slide 8
  9. 9. Methodology • A cluster organisation has proven an excellent View into the past status of cluster management – conformity with a high level regarding the ECEI quality indicatorsPresent moment AND View into the future • A cluster organisation has implemented a comprehensive and successful process of further improvements – journey to excellence according to EFQM European Commission Enterprise and Industry Slide 9
  10. 10. What is EFQM?Not-for -Profit Foundation formed in 1988 500 Members covering over 50 different sectors30,000 Organisations in Europe are using the EFQM Excellence Model More than 4,500 networking contacts European Commission Enterprise and Industry 10
  11. 11. The changing focus of Organisations Brand reputation  Opportunities to  Value-adding  Return on Ethical behaviour develop & grow products & investment Transparent  Work / life services  Optimise communication balance  Excellent service profitability  Pride in  Sustainable Organisation financial growth Society People Customers Shareholders Leaders who inspire trust Clearly defined long-term strategy Robust internal processes The right Partners & Suppliers European Commission Enterprise and Industry
  12. 12. EFQM Recognition Top level of recognition, for mature organisations far exceeding ECEI Requirements Increasing maturity and capabilities, starting to exceed ECEI Requirements Next step, for organisation meeting the majority of ECEI Requirements Starting point, aimed at bringing organisations up to ECEI Minimum Requirements European Commission Enterprise and Industry
  13. 13. Supporting Clusters• EFQM Framework for Cluster Management – Developed based on the ECEI Minimum Requirements & the EFQM Excellence Model. – The EFQM Model in Cluster Management language• Quick Check – Simple self-assessment against the minimum requirements. – Designed to support Committed to Excellence.• Cluster Excellence Matrix – More comprehensive self-assessment tool, based on the EFQM Framework for Cluster Management. – Designed to support Recognised for Excellence. European Commission Enterprise and Industry
  14. 14. Starting the Journey Recognition EFQM Assessment Committed to Excellence Quick Check Assessment Tool Training Start Simple: 1 day workshop European Commission Enterprise and Industry
  15. 15. Cluster Management Excellence Improvement Processhigh Cluster management quality Improvement activities regarding recommen- dations from → BRONZE the bench- marking or any other inputs low Optional First assessment First surveillance Time European Commission Enterprise and Industry 26.04.2012 15
  16. 16. The Gold Label Indicators• 31 indicators covering – Structure of the Cluster – Typology, Governance, Cooperation – Financing Cluster Management – Strategy, Objectives, Services – Achievements and Recognition• Traffic-light model for each indicator: GREEN/YELLOW/RED• For selected indicators minimal criteria apply• Indicators are differently weigthed when determining the cluster management excellence score (80 % of max. value) European Commission Enterprise and Industry 26.04.2012 Slide 16
  17. 17. GOLD-Label Process DecisionTechnical Advisory Board High-Level Group Cluster „Cluster Management Label-Award Organisation Excellence“ Management „Label Office“ Label Application and Contracting Assessment/Validation Pool of Experts for Assessment and Validation of Cluster Management Excellence Cluster Organisation European Commission Enterprise and Industry 26.04.2012 17
  18. 18. Tasks and Objective of The „High-LevelGroup“ as Decision-Making BodyThe High-Level Groups acts at General Decision-Making Body• Acting as neutral body to approve any Gold label awards being proposed by ESCA/EFQM• Assure that all procedures are in full conformity with ECEI-requirements• Consisting of high-level policy makers / programme owners from (all ?) Member States recognising / supporting the Gold Label Approach• Contributing to an international acceptance of the quality label• Promoting the Gold-Label idea in their respective countries European Commission Enterprise and Industry 26.04.2012 Slide 18
  19. 19. Added Values• Ability to demonstrate Cluster Management Excellence approved by a neutral third party according to an internationally recognised approach• Further improvement actions identified, doing even better in the future• Increased recognition and visibility of policy makers, stakeholders, other cluster managements, clients, etc.• Different kinds of incentives (regional, national, EU-level) under consideration• Contribution to sustainable cluster management European Commission Enterprise and Industry 26.04.2012 19