Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
AU

SAVER

l-IPEI/ WIYLUECTBA Cl/ ICTEM CALL-TRACKING
HALL CTAHLlAPTHbIMM IVIETOLlAMI/ I AHAHMTMHl/ l
l/ BBECTHblE CEPBl/ IUCbI
AHAHl/ ITMHI/ I OHHAl/ IH PEHñAMbl

Google ; Mm Yandex 

Auanumua

uoureucmoü peKnaMu + + +
AHan...
HOBAH HAPALLMFMA AHAHMTI/ IHl/ I

° I*
ä J =  BbIBOLLbI
LO
kluoglc anamma
O
  =  Bblsonbn
U SAVER

(Ismglc Anaxyu-: s

ga ...
,ElI/ IHAMl/ IWECHMM
HOHH-TPEHMHI'

AdSaver paöoTaeT no TGXHOHOFMM QMHSMMHGCHOFO
uonnTpeHmHra.  3T0 3HaL4mT wo Homep TEHHD...
HAH 3T0 PABOTAET

     
    
   

BaHepHan
peunaMa

si: 
1:"

PEKHAMA

(OM)111-11<11

 
 

fm -si fäâvláai
AdSaver pacnpan...
i k   ° / x/k HAH VBHATb, 
/  B HAHIAE PEHFIAMHbIE HAHAFIbI
Q FEHEPI/ IPVlOT nponAml/ i?

 

A HocnegHmü MCTOHHMH nepexona...
HOKaSbIBaTb 10 3

MCTOHHMK

CCbU10HHbI|7l Tpacbmx
OpraHMv-Iecxvuñ HOMCK
OnnaTa 3a noce-rvrrem
HeonpeneneH
CTaTVIHeCKMe MCT...
i “L

. Emm

OBPATHbHÃ
BBOHOH

3HaeTe m4 Bbl two OHOHO 60% Bcex HnmeHToB
nepen noHynHoü oöpamaroTcn B Honn-ueTp
nponaBua 3...
3B0B0B
CCAMTA

HHOHHB «3BOHOH c Gav-na» Mbl paccMarpmaaeM BBB
3111310131 1311/1131/ 3B011BaM H0 Tenetbow.  TenepB y
110ce1...
,HMHAMML-IECHMM
HOHH-TPBHMHF: 

C11oco6131 0r11MMM3a0MM
peBnaMHb1x 61o11›Be1oB

H10 HymBo c11ena1b: 

' HDOBHSTIMBMDOBBTb ...
_ HEVIC

METAn-xonnmr-'rneñn

1113:15.
o'  KHMEHT: 
t".  7 5 . I 135:
Y 7;,   «M01a11n Xo1101411n1 HOMHBHHH,  036013101113...
7 HEVIC

NIETAn-XDnQIHF-TPEIÃR

1,351..  BEKFPAYHA: 
 _«  f å,  vwcxnanru m TOMBTLWHLW Öl/ Bblñfçâ HYR/ K?!  na.  m 0(06c»...
PEBVH bTAT

 

Henenn l

T

     
   

  
     

Knvmu
Adwords

CTOMMOCTb, 
rpH. 

Baouun

Adwords
. L-

Koaøp. 
uouaepcnu...
PEBVH bTAT

F10 ;3r53y. n2JaTarx1 ormwrxåuxaçannm JHHrEVHTCi Acmmtjrdsa,  .Mann nçuLn-ennt;  pnatLnoz-4zwcg= 
onnmwwganpnv...
BbIBOLLbI: 
HEVO Mbl , ELOCTI/ IITII/ l?

0 C111:11e, n1»1111«1 1112110111111/ “'x1_1,noL1H1;›1*u" 11 “mp1w1e11_1"
"1 1111...
CHACMBO 3A BHl/ lMAHl/ IE! 
BOHPOCH? 

nounanquu:  Feoprmü HypöaHoa
Co-Founder/ CMO

Ten. : +38 (044) 392-73-38
E-mail:  G...
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Что делать, когда контекста мало, а медийная реклама не работает? Роман Ковалев. 20-я встреча Клуба интернет-маркетологов.
Next
Download to read offline and view in fullscreen.

2

Share

Download to read offline

Георгий Курбанов «Преимущества систем call-tracking над стандартными методами аналитики»

Download to read offline

- Проблемы существующих аналитических сервисов в отслеживании телефонных звонков
- Динамический колл-трекинг и его возможности
- Мультиконверсия. Почему важен каждый рекламный канал?
- Дополнительные возможности сервисов: звонок с сайта и обратный звонок, работа с пропущенными и т.д.
- Кейс

Related Books

Free with a 30 day trial from Scribd

See all

Георгий Курбанов «Преимущества систем call-tracking над стандартными методами аналитики»

  1. 1. AU SAVER l-IPEI/ WIYLUECTBA Cl/ ICTEM CALL-TRACKING HALL CTAHLlAPTHbIMM IVIETOLlAMI/ I AHAHMTMHl/ l
  2. 2. l/ BBECTHblE CEPBl/ IUCbI AHAHl/ ITMHI/ I OHHAl/ IH PEHñAMbl Google ; Mm Yandex Auanumua uoureucmoü peKnaMu + + + AHanMTMHa npoumx + peI-(flaMHbIX ucrownmuoa oTcnemusan-awe Tenecponnux aaonuoa + +
  3. 3. HOBAH HAPALLMFMA AHAHMTI/ IHl/ I ° I* ä J = BbIBOLLbI LO kluoglc anamma O = Bblsonbn U SAVER (Ismglc Anaxyu-: s ga 'l' = BbIBOQbI SAVER ( 'n X)3IC Årlalylrcs
  4. 4. ,ElI/ IHAMl/ IWECHMM HOHH-TPEHMHI' AdSaver paöoTaeT no TGXHOHOFMM QMHSMMHGCHOFO uonnTpeHmHra. 3T0 3HaL4mT wo Homep TEHHDOHB 3BHDGHHFIETCH 3a H0H+<peTH0E1ceccmeünonmosarenn_B MOMEHT nocemeHmn tama. önaroaapn HGMV Bb! cmomere HDOaHaHI/ BMDOBGTb Bce (baHTOpbI HOTODbIG npmBenm H HOHBQDCMM B TEHECDOHHbM 3BOHOH. CFIOCOÖbI HpMMeHeHMH nwHammqecxoro HOHH-TpGHMHFa: O Cöop , üaHHbIX 0 HOCETMTGHHX tama 0 Cöop , QaHHbiX 0 BBOHHaX v1 mx pe3ynbTa'rL«1B+-40cn4 0 OHDGDGHGHME* l/ ICTOHHI/ IHa Tpacbmua m em peHTa6eHbHOCTM Ö ÄHGHMB CTOMMOCTl/ l HSHUJOFO FWCGLUGHMH, BBOHHB l/ I nponamm O äcpqueHTrnaHoe TecTmpoaaHme HOBblX CHOCOÖOB pjeHnambi
  5. 5. HAH 3T0 PABOTAET BaHepHan peunaMa si: 1:" PEKHAMA (OM)111-11<11 fm -si fäâvláai AdSaver pacnpanonnor pcxnammuñ 650mm' Ha ve uananu c uoropux 65:10 ÖOFblAJE sam-Mos v1 nonynm Bu : Kammare ua pcunaue u nonyuacre öonuue npuöunu. (0410111-11-12 AdSJwr wourpcnnpya1 nduecvas OÖCIWMMBJHMR NFMDHTOB nu Ienwouy au nonyuaete Genome nponam. (04101 1 1«XX<YY Kamnwuâ »cr-ngar nonwapx g) KOHH-LLEHTP wwøuwvawøwoifa Tenaqponumi uouep 5 MOMEHT ñociâmpuyuü : ana Acsavw ananuznpyew nonyvemmp aauøue Bu xourponupyere soøewmanocn ñuaueca a pemuue peanmoro apeueun . lå 'QHXVNIÄWK-f V A “
  6. 6. i k ° / x/k HAH VBHATb, / B HAHIAE PEHFIAMHbIE HAHAFIbI Q FEHEPI/ IPVlOT nponAml/ i? A HocnegHmü MCTOHHMH nepexona Ha cam B0Bce He BHaHMT, L-ITO MMEHHO OH noanmnn Ha g peLueHme HnmeHTa 0 FIOHVFIHG. Vlcnontayn np0rpaMMHbn71 anropmm, AdSaver OLLGHI/ IBaGT aqaqnem OT Hamnoro HaHana B BaLueM Menma-MmHce, npmcBamBaB MM VHMHBHbHOE BHaHEHME, önaronapn qeMy Bbl cmomeTe eLue BQXDEHTMBHGE pacnpenenBTB BaLUM öronmeTbu Ha peHnaMy. 'a' i B F; :. :;g'v1g_: :
  7. 7. HOKaSbIBaTb 10 3 MCTOHHMK CCbU10HHbI|7l Tpacbmx OpraHMv-Iecxvuñ HOMCK OnnaTa 3a noce-rvrrem HeonpeneneH CTaTVIHeCKMe MCTOHHVIKM FIpnMoñ TpaqmK Counanbnble oem Sam/ nom OT 1 no 7 m3 7 aanmceñ flocervrrenu K-ao ueua 35465 0 1 8332 0 20054 0.82 4464 0 0 0 41 60 0 1 36 0 3 K-BO 685 (685/O) 462 (462/O) 264 (264/O) 1 57 (1 57/0) 141 (1 41/0) 50 (50/0) 1 1 (1 1/0) Bce oöpamenvm Koad: 1.93 2.52 1.32 3.52 0 1.2 8.09 Lleua 0 0 62.18 COD 110m 43 % 26.78 % 15.97 % 1.24 % 9.77 % 2.85 % 0.4 %
  8. 8. i “L . Emm OBPATHbHÃ BBOHOH 3HaeTe m4 Bbl two OHOHO 60% Bcex HnmeHToB nepen noHynHoü oöpamaroTcn B Honn-ueTp nponaBua 3a HoHcynbTauweü? B cnyqae ecnm nonB30BaTenB He xoueT BBOHMTb Ha npBMym, OH MOH<ET 3aHa3aTB BBOHOH c tama. AdSaver HOBBOHMT B BaLu HOHH-LLEHTD v1 coenmHmT c HHlAeHTOM, npm BTOM onpenenmB MCTOHHMH TpacpmHa, npegmecTByromme HOCELUEHMH v1 BHeceT am , QaHHbIE B 06u4y+0 cTaTmcTmHy. Hepen Haqanom pa3r0B0pa CepBmc AdSaver onoBecmTb MeHeBmepa, wo 310 3BOHOH c tama.
  9. 9. 3B0B0B CCAMTA HHOHHB «3BOHOH c Gav-na» Mbl paccMarpmaaeM BBB 3111310131 1311/1131/ 3B011BaM H0 Tenetbow. TenepB y 110ce1L/11Br1eD1 BaLuero 11312113 BCTB B03M0›BB0C1B 01060 613111 xopommm VIBTBBBBT! HaCHOHbHO 310 1101103110 0119 6143Beca? B0-r1epBB1x.310 6130111311100 11311311 3B0BB0B 0119 BaC - TaB BaB 31a OHLMFI a6c0n101B0 ñecnnama 0119 BHMBBTOB (QGDBMCS AdSaver. B0=B10|3B1x41a11BB1e 3BOHHl/1 OTCJIEHMBaKJTCH, BBB ecnm 60 310 6131110 3B01-1Bv1 110 renecboByl Ha 0311111310 MOMBBT LlaHHaH OHLLMH 023601301 B 6pay3epax Google C11r0111e. Opera B 6111/011312101913 BpeMFl OHLMFI 63/1101 B03M0›BBa B 6pay3epax Firefox. Safari. DCyLUECTBl/ Hb 3BOHOH HDHMO V13 6pay3epa 1 PIIaBHOE,
  10. 10. ,HMHAMML-IECHMM HOHH-TPBHMHF: C11oco6131 0r11MMM3a0MM peBnaMHb1x 61o11›Be1oB H10 HymBo c11ena1b: ' HDOBHSTIMBMDOBBTb MCTOHHVIHM V1 CTOVIMOCTb HDMBHGHGHMH HaH-(JJOFO 3BOHHa. 4 HDOBHBHMBMDOBSTb MCTOHHMHM l/1 CTOl/ IMOCTb HpMBHEHEHl/ IH HaH-(JJOTO HOCEUJEHMH Ha caM1. “ HpoaBanM3MpoBa1B MCTOHHl/ IHM M CTOVIMOCTb Ba›B11o171 B0BB0pcMM. 1 HpoaBanM3MpoBa113, BaBM0 MCTOHHMHM reB0pMpy1o1 npo11a›BM. 1 Hep0pacnp011011M1B p0B11aM1-1B1M 6101111101 Ha MCTOHHMHM p0B11aM131, B01op1310 r0B0pMpy1o1 11po0aH<M M BoBBepcMM. 'f r i* 1 ia-*iávi
  11. 11. _ HEVIC METAn-xonnmr-'rneñn 1113:15. o' KHMEHT: t". 7 5 . I 135: Y 7;, «M01a11n Xo1101411n1 HOMHBHHH, 0360131011139 Ba ' E' V5_ J pbIHHE M01a119o90oBa13 1/110131/-111131 601100 2111101. b; H000110M91M0 3311MMa01 001011119 11110M0y1o10110 . , 1,* _ g »X1 1103110111111, 9001101730999 01M0oBMD1 c110B10 yc11yr. ' 1* cB93a1111131x c 110011110011391110171 11011r01oBBo171. . J k_ _ 31? 003111113311110171 1111oc1aBBoM M0131111o90oBa13, I/ N “i” 3A11AL1A= 1 1 i n ' yBGHlAHl/ Hb 0611100 HONVMGCTBO 0603100111101 B ______ 1 _" Bonn 00910 B11110B1a_ 11/1'0M 0111 MM113a011v1 17,_ Å " 10a<bMB3 Bo1110BC1Bo171 00B11aMB1 Google ÄdWOFdS. VB011Mt1M113Bo3c11cbM0M0111 Bo1-1B00CMM M 0111311113 00By BoBB00cMM 11119 Google Adwords. r Åh . :,'e. v1g; .«
  12. 12. 7 HEVIC NIETAn-XDnQIHF-TPEIÃR 1,351.. BEKFPAYHA: _« f å, vwcxnanru m TOMBTLWHLW Öl/ Bblñfçâ HYR/ K?! na. m 0(06c»ua0.r: r0á71 t' 1;/ "ii ciahTa. ocnoanozt: H;3L1T0pvu7n 3®<tsOHTbñBHOUL1 ' 7 V; 1] BBaMMOJJGLTWCTBl/ Fl noceTmTeneü c CaüTOM v Teneâporarqbse “ b, "Ä, oñpamenatn B HOHH nemp HHLHHTCL 4 ' EJ HPOBHEMA: novwiaaeCrno HSHHQ ncrouwnanan rpaqiuuna mur-Macar ÖOHbUJE' BBOHHOB m CHPDOBSTGHLniVJO nansasmcn mneae EQMTICHTLWE) mmm B N1IFEQL4a-Iv1L4I<CQ " L, PELLIEHI/ IE: 4 ' _ B paMHax TQCTHDOBBHMH. 6b1n0peme›: zc› MCHONbEGBaTb Ä ' aHanmw : ecnnfi cepavnc nuHaML«1L4er; +<:0r0 Honn Tpenaånnra h Ad-saver. üaranun cepamc n03B0nneT conocmsmm Bce naHHue M3 GCIOIfHE* Analynra, (jtdrgçne Advmrrtls. Ygznrlex Dnrect n npoow. e: Te. n9:, *o0HHbnwm c›öp. gau_Le; >nmnrvnAu B HUND nanm hnnerrna. BHHOTb no Toro. no HBHOMV HHEOHCPBtUrAV H l cnosy n m3 Manon nomcnosorá Cem ngixmmen wenosen Ha Å l, i gain, ucmopbriâ B nrore COBODLULWH 390: 40+: 0 Hann neunj. våásxvlái-Ã 10
  13. 13. PEBVH bTAT Henenn l T Knvmu Adwords CTOMMOCTb, rpH. Baouun Adwords . L- Koaøp. uouaepcnu L| eHa samma, rpH. 1 36 2676 1981 1,829?) 74 B FIDOHGHTHLUPW (füüTvHlilllJêHlfll/ l HOJW-HO ÄSBOHHOB. ›<09d1d›L4L1L›10i-n Hou BCDCMH M HOME: 3B | '(OHB@'7CL'1!{J L”13|'v1E>HMHI/1Cb' . f Pocr aaonuoa Pocr Road) tummen ueubn, Ha 172,22% 206,159?) 59.84% 227,78% 273,97% 75,36% 241,67°/ b 269,1 1% 72,46% 247.22% 274,98% 74,71% 2472296 23253996 70,09% 11
  14. 14. PEBVH bTAT F10 ;3r53y. n2JaTarx1 ormwrxåuxaçannm JHHrEVHTCi Acmmtjrdsa, .Mann nçuLn-ennt; pnatLnoz-4zwcg= onnmwwganpnvnan; JHHGVHT 1114119111: 111111-9141. 1 10 ; :nê: ›>, un| ,T; -›Ty ; snnnga b.1('›7»'r: H|“f) cnenngzn; 1314530171116 era ánMbeHiHHHUL111' HP, :JLIJMÅJPHH1HHh1H_ mmwpâec. :"11;wu, ›": sa›+«a. 1_1eHHc›r; r+. EBÅJHFÄLQ, MC1H<H0 LJHWELLHIb H L11-arL-“a1:u: j,›§e;71(, e aLFesaVrser. 310 lir, ,›j<IH(]JIL/11 1190691111171 H 0nTL1Mmmq111a Ha Vpijüklé FCH-AUX 350111405, Bunnnama 1107131311119 m FIHX 'HI-vfJGHTIABHLW§_ a 1<((Ä': '1(j1[_1!_›1(-? 11131 Oöpameuue Adwords HDHIHECITTGO oöpaLueHuü Adwords/ Henenu 330mm Adwords 'I 1.1 1.14 Adwords. 24 e' . i . i 1 75 20 50 1 10 = o10u 2:101; 29:01:. 051.111. mm. mm 1 2 3 1, 5 5
  15. 15. BbIBOLLbI: HEVO Mbl , ELOCTI/ IITII/ l? 0 C111:11e, n1»1111«1 1112110111111/ “'x1_1,noL1H1;›1*u" 11 “mp1w1e11_1" "1 1111.11: 111171. 0 1,,1:;1:s11;31111 Mynm1/111111«11s12111,1«11;)11121y11:) 1111111111121111/11111:J111;:1›1<. o UH1L111/1l«1§%1«1[§1(113311121 pe111ua1x111h111 1311111212111. 0 1 1111311n11 1221111114111111 1<n. ›11n1i11"1 n1'11*1n:1;-1111. 0 17112111111151111111211111111111111111111111/1111117161111511111711111 1›'11;'T1]'-1H1«11«'11. 110T13|1b119 r1914191J111;1v11:›T 318111-1141 11 11111513111131211111. 0 7111-3111111111111 111.11i111e1>1111 g o VBEHL/1L1L4J1L/1 HPL/ WAJIHI) AD-: Avtk ? TO CMAAI
  16. 16. CHACMBO 3A BHl/ lMAHl/ IE! BOHPOCH? nounanquu: Feoprmü HypöaHoa Co-Founder/ CMO Ten. : +38 (044) 392-73-38 E-mail: GeorgeCâad-saverconw Site: wwwad-savercom
  • nikitenco

    Apr. 6, 2015
  • denyszhyvotchenko

    Dec. 27, 2014

- Проблемы существующих аналитических сервисов в отслеживании телефонных звонков - Динамический колл-трекинг и его возможности - Мультиконверсия. Почему важен каждый рекламный канал? - Дополнительные возможности сервисов: звонок с сайта и обратный звонок, работа с пропущенными и т.д. - Кейс

Views

Total views

1,010

On Slideshare

0

From embeds

0

Number of embeds

4

Actions

Downloads

10

Shares

0

Comments

0

Likes

2

×