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Mes premiers pas... les réseaux sociaux - vendredi 30 novembre

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Présentation lors de la matinée "mes premiers pas sur... les réseaux sociaux" - vendredi 30 novembre 2012 organisée par le Club de la Com Midi-Pyrénées

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Mes premiers pas... les réseaux sociaux - vendredi 30 novembre

  1. 1. Mes Premiers pas sur … Les réseaux sociaux 30 Novembre 2012
  2. 2. Mes premiers pas sur… Les Réseaux Sociaux• 8h30 - 9h Accueil café• 9h – 9h10 Mot du Président Pierre Dissaux• 9h05 - 9h30 Contexte des Réseaux sociaux (vue densemble, chiffres...) par Jean-François Audiguier• 9h30 - 10h30 1ère série dateliers (Facebook par Oriane Gérard, Twitter par Anne Genevay et Viadéo/Linkedin par Bernard-Yves Saint-Paul)• 10h30 - 10h45 Pause café• 10h45 - 11h45 2ème série dateliers• 11h45 - 12h15 Réseaux sociaux : impacts et évolutions de la communication (par Oriane Gérard)
  3. 3. Mes premiers pas sur… Les Réseaux SociauxContexte et chiffres
  4. 4. Tout à commencé en…
  5. 5. Puis en …
  6. 6. Enfin en…
  7. 7. 2000 - 2012
  8. 8. Aujourd’hui : On parle der(E)volution numérique permanente
  9. 9.  Quelques chiffres
  10. 10. http://vimeo.com/48938142
  11. 11. Le web 2.0 ou web social pour résumer…De nouveaux modes de communication avec : + de viralité + d’échanges, de partages + d’instantanéité + de collaboration, de participation, …
  12. 12. Le web 2.0 ou web social pour résumer…L’Internaute revient au centre d’internet !
  13. 13. Mediasociaux.fr
  14. 14. Mediasociaux.fr
  15. 15. Mes premiers pas sur… Les Réseaux SociauxAteliers !
  16. 16. Médias sociaux : impacts et évolutions dewww.xprimegroupe.com la Communication
  17. 17. Objectifs de la réunion Présentation du projet Quel planning Missions de chacun et dates de rendu 24
  18. 18. Constat 25
  19. 19. De nouveaux métiers 26
  20. 20. 27
  21. 21. 28
  22. 22. Internautes > Pub 29
  23. 23. La fin de la communication verticale
  24. 24. 89% des Français consultent les avis surInternet avant deffectuer un achat.
  25. 25. 22% des Français font confiance aux articles depresse et aux publicités avant dacheter unproduit 32
  26. 26. Bienvenue dans l’ère du consomacteur oùl’échange et le partage sont rois 33
  27. 27. Quelle évolution pourla com ?
  28. 28. Le Social CRM (SCRM ou SRM)"‪ Nous avons évolué de la transaction à linteraction avec lesconsommateurs, sans évidemment avoir éliminé latransaction - ni les données liées à cette dernière. Le SocialCRM se concentre sur lengagement avec lesconsommateurs au travers de conversations collaborativeafin de créer des bénéfices pour les 2 parties dans unenvironnement de confiance et de transparence. Le SRM,cest la réponse quoffre lentreprise aux discussions quisont créées et gérées par les consommateurs".P‪ aul GreenBerg, créateur du concept du CRM
  29. 29. Un ciblage publicitaire plus pertinent 36
  30. 30. Un SAV personnalisé 37
  31. 31. Co-créer sa marque avec les internautes 38
  32. 32. Être transparent dans sa communication 39
  33. 33. Aimez votre communauté et montrez-le lui 40
  34. 34. 41
  35. 35. www.xprimegroupe.com contact@xprimegroupe.com Follow us - @xprimeJoin us on Facebook - www.facebook.com/xprimegroupe
  36. 36. Mes Premiers pas sur … Les réseaux sociaux 30 Novembre 2012

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