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Communiquer en période de crise : les bons réflexes

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Comment réagir en tant que marque à une crise internationale telle que le COVID-19 ? Quelques conseils pour éviter les faux pas et ne pas se résoudre au silence radio !

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Communiquer en période de crise : les bons réflexes

  1. 1. Communiquer en période de crise : les bons réflexes
  2. 2. Faites le point sur l’existant • Publications programmées • Campagnes publicitaires en cours • Campagnes d’emailing programmées
  3. 3. S’adapter à la situation • Annuler les messages non audibles • Ne surtout pas utiliser un évènement dramatique pour promouvoir sa marque • Réécrire certains messages pour faire référence au contexte
  4. 4. Les bonnes pratiques en publicité digitale • Retargeting • Adwords • Display conquête • Message trop commercial • Recrutement de fans/abonnés KO! KO! OK. AVEC MESURE OK.
  5. 5. Communiquer au service des internautes • Répondre aux questions concrètes des internautes • Mettre son entreprise au service du public (gratuité, aide…) • Valoriser et partager des actions positives d’autres acteurs
  6. 6. On en discute ? Professionnels de la communication ou du marketing, nous sommes tous concernés par cette crise. Et pour vous, quels sont les principaux enjeux ? Votre avis nous intéresse !

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