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Social Selling - Les Mains dans le Digital N°2 - Loic Simon

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Lors des 2 sessions "Les Mains dans le Digital" d'1h30, la 1ère focalisée sur l'Inbound Marketing, la 2nde sur le Social Selling, Loic Simon @loicsim partage avec les participants leur expérience et la sienne de l'exploitation des outils du numérique pour le marketing et la vente B2B. Depuis 2008, Loic exploite (bien & mal) ce qu'on a pu appeler Marketing 2.0, Digital Marketing, Content Marketing, Social Media Marketinn, Paid owned earned, Marketing syndiqué, Marketing mutualisé, etc... d'abord dans le cadre du @cluballiances (pour IBM & avec Marketor), puis avec @aspaway, un MSP partenaire d'IBM, PME de 40 personnes, 10M€ de CA.

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Social Selling - Les Mains dans le Digital N°2 - Loic Simon

  1. 1. Social Selling Les Mains dans le Digital Session #2 Partage d’expérience sur l’exploitation du « numérique » pour le marketing & la vente B2B Photo Loic Simon
  2. 2. 1. Inbound Marketing : Comment se différencier et générer plus de leads prêts à acheter ? 2. Social Selling : Comment provoquer l’intérêt des clients et prospects et les engager plus efficacement ? Photo Loic Simon
  3. 3. Challenger 50% 30% 40% 20% 10% 54% 25% 10% 7% 4% In complex sales, creative & adaptable sellers who challenge customers with disruptive insights into their business—and offer unexpected solutions – outperform their peers. (source: Conference Executive Board) Lone wolf Hard worker Problem solver Relationship builder Only 17% of sellers score high on competencies required for success in insight selling. (HBR, Nov 2013) “Insight Sellers”
  4. 4. http://fr.slideshare.net/MarketingThink/how-to-prospect-with-twitter
  5. 5. http://fr.slideshare.net/MarketingThink/how-to-prospect-with-twitter
  6. 6. Photo Loic Simon 1. Différenciez-vous et générez plus de leads prêts à acheter en exploitant l’Inbound Marketing 2. Provoquez l’intérêt de vos clients et prospects et engagez les plus efficacement en vous mettant au Social Selling
  7. 7. • Blog: • http://aspaway.blogspot.fr/ • http://www.saas-guru.com/blog/ • Twitter: • https://twitter.com/aspaway • https://twitter.com/loicsim • https://twitter.com/cluballiances • LinkedIn: • https://www.linkedin.com/company/aspaway • https://www.linkedin.com/in/loicsimonibm • https://www.linkedin.com/groups/Club-Alliances-SaaS-Guru-1435957 Loic Simon IBM Business Development, Aspaway lsimon@aspaway.fr loic_simon@fr.ibm.com 06 76 75 40 71 Photo Loic Simon

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