Loic Simon [email_address]  +33 6 76 75 40 71 http://www.linkedin.com/in/loicsimonibm http://www.twitter.com/cluballiances...
 
Bonjour ! Galaxies en Formation[s serrées] ! MM BizDev 2.0 à Las Vegas ! Louis sur son Nuage, avant Philippe ! Canada Dry ...
 
Ecosystème…
Ecosystème…
Ecosystème…
Qu’est ce qui va faire la Force de Gravité d’une « Plateforme SaaS/Cloud » ?
Le Club Alliances est une initiative d’IBM [France] pour augmenter sa Force de Gravité
Bonjour ! Galaxies en Formation[s serrées] ! MM BizDev 2.0 à Las Vegas ! Louis sur son Nuage, avant Philippe ! Canada Dry ...
Canada Dry ? – Pourquoi pas… à court terme !
« Everything as a Service » !
Solution as a Service
Solutions as a Service METIER Solutions Sectorielles Industrie Transport Santé Négoce BizDev DAF R&D … Solutions Fonctionn...
Bonjour ! Galaxies en Formation[s serrées] ! MM BizDev 2.0 à Las Vegas ! Louis sur son Nuage, avant Philippe ! Canada Dry ...
How end-user customers buy today - They… <ul><li>rely on the Internet for information – not their sales rep </li></ul><ul>...
MM – Besoin de BizDev 2.0 ! Source IDC, estimate is at the lower boundary of the market numbers Reaching  200k+ Mid-Market...
Credibilité & Visibilité pour « Tirer » [pull] les Leads
 
 
 
 
Marketing Mutualisé : Le modèle “Las Vegas” <ul><li>Prospects are  pushed & pulled  to a specific Industry or LOB “Club” w...
Channels 1.0  Channels 2.0 What’s Going Out What’s Coming In Responsiveness is critical
Channels 1.0  Channels 2.0 What’s Going Out What’s Coming In Responsiveness is critical
Pour les Q/R, c’est pendant toute la journée ! The best way to predict the future is to invent it - Alan Kay Loic Simon [e...
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2010.02.05 - Forum SaaS et Cloud IBM - Club Alliances

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Quelques slides utilisés par Loic Simon lors du Forum SaaS et Cloud IBM du vendredi 5 février 2010. Retrouvez l'ensemble des documents utilisés ce jour là sur http://leblogducluballiances.blogspot.com ou www.cluballiances.com.

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  • Le 6ème Forum SaaS et Cloud se tiendra le 9 février 2010. Détails et inscriptions sur www.forumcloudibm.com
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2010.02.05 - Forum SaaS et Cloud IBM - Club Alliances

  1. 1. Loic Simon [email_address] +33 6 76 75 40 71 http://www.linkedin.com/in/loicsimonibm http://www.twitter.com/cluballiances http:// www.cluballiances.com Business Development Executive - Club Alliances Global Business Partners - IBM France Pieds sur terre, tête au dessus des Nuages !
  2. 3. Bonjour ! Galaxies en Formation[s serrées] ! MM BizDev 2.0 à Las Vegas ! Louis sur son Nuage, avant Philippe ! Canada Dry & SLaaS ?
  3. 5. Ecosystème…
  4. 6. Ecosystème…
  5. 7. Ecosystème…
  6. 8. Qu’est ce qui va faire la Force de Gravité d’une « Plateforme SaaS/Cloud » ?
  7. 9. Le Club Alliances est une initiative d’IBM [France] pour augmenter sa Force de Gravité
  8. 10. Bonjour ! Galaxies en Formation[s serrées] ! MM BizDev 2.0 à Las Vegas ! Louis sur son Nuage, avant Philippe ! Canada Dry & SLaaS ?
  9. 11. Canada Dry ? – Pourquoi pas… à court terme !
  10. 12. « Everything as a Service » !
  11. 13. Solution as a Service
  12. 14. Solutions as a Service METIER Solutions Sectorielles Industrie Transport Santé Négoce BizDev DAF R&D … Solutions Fonctionnelles DRH Media … DSI
  13. 15. Bonjour ! Galaxies en Formation[s serrées] ! MM BizDev 2.0 à Las Vegas ! Louis sur son Nuage, avant Philippe ! Canada Dry & SLaaS ?
  14. 16. How end-user customers buy today - They… <ul><li>rely on the Internet for information – not their sales rep </li></ul><ul><li>do Google searches </li></ul><ul><li>ask friends in their social network </li></ul><ul><li>check forums or online groups or blogs </li></ul><ul><li>get feedback in Twitter or other micro blogs” </li></ul><ul><li>hate cold calls </li></ul><ul><li>increasingly ignore advertising </li></ul><ul><li>have spam filters and popup blockers </li></ul><ul><li>throw junk mail into the waste basket </li></ul><ul><li>have no patience for the traditional sales process </li></ul>
  15. 17. MM – Besoin de BizDev 2.0 ! Source IDC, estimate is at the lower boundary of the market numbers Reaching 200k+ Mid-Market companies in France is uneconomical through “push” marketing alone. “ Pull” marketing is key to reach the full breadth of the French Mid-Market. IDF Ouest: 396 840 companies Main Sectors : Agriculture, fishing industries, meat and all agro industries, Telco, Industry (electronics, mechanic equipments boat construction, Services (tourism) IDF: 688 775 companies Main Sectors : Services (to enterprises), Retail, R&D, Industries (printing, consumer goods, pharma, perfumes, equipments, auto), Media and Telco.
  16. 18. Credibilité & Visibilité pour « Tirer » [pull] les Leads
  17. 23. Marketing Mutualisé : Le modèle “Las Vegas” <ul><li>Prospects are pushed & pulled to a specific Industry or LOB “Club” where they find : </li></ul><ul><ul><li>A fair choice of Coopetitive Solutions, covering key challenges/needs </li></ul></ul><ul><ul><li>Best of Breed or Whole Solutions to cover most of their Industry or LOB needs </li></ul></ul><ul><ul><li>An “ as as Service ” Business Value Proposition, including “powered by IBM”… </li></ul></ul>
  18. 24. Channels 1.0 Channels 2.0 What’s Going Out What’s Coming In Responsiveness is critical
  19. 25. Channels 1.0 Channels 2.0 What’s Going Out What’s Coming In Responsiveness is critical
  20. 26. Pour les Q/R, c’est pendant toute la journée ! The best way to predict the future is to invent it - Alan Kay Loic Simon [email_address] +33 6 76 75 40 71 http://www.linkedin.com/in/loicsimonibm http://www.twitter.com/cluballiances http:// www.cluballiances.com Business Development Executive - Club Alliances Business Partner Organization - IBM France

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