2010 03 04 P2 P Club Alliances Slides Loic Simon

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A few slides about Club Alliances, an IBM France P2P initiative led by Loic Simon

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2010 03 04 P2 P Club Alliances Slides Loic Simon

  1. 1. A few Slides about Club Alliances, an IBM France P2P initiative Loic Simon - [email_address] - +33 (0)6 76 75 40 7 Club Alliances Business Development - www.cluballiances.com Global Business Partners - IBM France
  2. 2. Club Alliances = SaaS Business Solutions
  3. 3. Club Alliances is leveraging…
  4. 4. ISVs, Integrators and Consultants come to Club Alliances to develop their « as a service » Business by : <ul><li>Forming relevant partnerships and alliances </li></ul><ul><li>Co-building, co-marketing, co-selling, co-delivering Business Solutions « as a service ». </li></ul><ul><li>Sharing best practices , mutualizing resources, getting access to Experts </li></ul><ul><li>Getting « powered by IBM » </li></ul>
  5. 5. Club Alliances promotes a Solution as a Service Model
  6. 6. Solutions as a Service for Industry Verticals and LOB Industry Sector Industrial Banking Health Wholesale Sales/Mkg CFO … LOB HR Retail … CIO R&D
  7. 7. Club Alliances : An Innovative “Las Vegas” / “Place Vendome” Model <ul><li>Prospects are pushed & pulled to a specific Industry or LOB “Club” where they find : </li></ul><ul><ul><li>A fair choice of Coopetitive Solutions, covering key challenges/needs </li></ul></ul><ul><ul><li>Best of Breed or Whole Solutions to cover most of their Industry or LOB needs </li></ul></ul><ul><ul><li>An [“ as as Service ”] Business Value Proposition, including “powered by IBM”… </li></ul></ul>
  8. 8. INBOUND Marketing to PULL prospects towards Members Remarkable Content is CRITICAL ! Ecosystem is KEY !
  9. 9. Marketing 2.0 Model 1 2 3 4 Thème 1 Thème 2 Thème 3 Thème 4
  10. 10. http:// ressources-humaines.solution-as-a-service.com http:// clubdrh.blogspot.com /
  11. 12. Remarkable Content is created and distributed by partners in the « Club »… <ul><li>Study & Report </li></ul>Guide
  12. 13. Presence in Social Networks and Content Sites…
  13. 14. Channels 1.0 Channels 2.0 What’s Going Out What’s Coming In Responsiveness is critical
  14. 15. Channels 1.0 Channels 2.0 What’s Going Out What’s Coming In Responsiveness is critical
  15. 16. Contact ! The best way to predict the future is to invent it - Alan Kay Loic Simon [email_address] +33 6 76 75 40 71 http://www.linkedin.com/in/loicsimonibm http://www.twitter.com/cluballiances http:// www.cluballiances.com Business Development Executive - Club Alliances Business Partner Organization - IBM France

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