© 2015 IBM Corporation
IBM Cloud Strategy
for a Data-Intensive
Enterprise
Carl Osipov
@CloudsWithCarl
CloudsWithCarl.com

IBM Cloud Advisors
© 2015 IBM Corporation
2
IT Industry is entering the era of cognitive
Cognitive
Systems Era
Programmable
Systems Era
Tabulating
Systems Era
ComputerIntelligence
Time

IBM Cloud Advisors
© 2015 IBM Corporation
3
Hybrid cloud should ensure choice with consistency
DEDICATED LOCALPUBLIC
IN FR ASTR U C TU R E
SOFTWARE
SOLU TION S
PLATFOR M
O P E N C L O U D AR C H I T E C T U R E
SERVICEMANAGEMENT
AC C E L E R AT E D T I M E TO VAL U E
SEAMLESSDELIVERY
The IBM Cloud Value Proposition
✔ One Cloud Architecture ✔ Open by Design ✔ One User Experience

IBM Cloud Advisors
© 2015 IBM Corporation
4
Industrialized hybrid cloud requires enterprise grade capabilities
NEEDS RESOURCES

IBM Cloud Advisors
© 2015 IBM Corporation
5
Commitment to open maximizes the effectiveness of investments
IaaS
PaaS
SaaS
Hybrid CloudPrivate Cloud Off-premise cloud
OAuth

IBM Cloud Advisors
© 2015 IBM Corporation
6
Cloud native apps accelerate the API economy
Big Data Assets
Big data sources
provide insights that are
shared and monetized
through APIs
Ex. Social sentiment
Social Users
Social APIs fuel
personalized experiences
for users and new
business models
Ex. Twitter, Facebook
Cloud Apps
Cloud services are
exposed through APIs
enabling rapid composition
environments
Ex. Customer on-boarding
Mobile Apps
Mobile applications
make calls to back end
services through APIs
Ex. Customer loyalty
API API
APIAPI
 Omni-channel
 Operates with agility
 Re-invents itself
Attributes of
an API Economy Business

IBM Cloud Advisors
© 2015 IBM Corporation
7
IBM Cloud Point of View
Choice with Consistency
Industrialized Hybrid Cloud
Open by Design
API Economy
ibm.com/cloud