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The future of online business belongs to organizations that truly understand their customers experience & behavior. Getting there requires that you feed your analytics platforms with the highest quality data. But, what does it mean to have a high quality data feed?
• First, it means complete. It means that you should be able to capture everything related to the customer experience and behavior.
• Second, although you should capture everything, you don't want to feed your analytics solution with EVERYTHING. You want to feed it with the most relevant information.
• And lastly, your customers operate in real-time, so should your analytics. To get there, it's not enough to have an analytics solution that operates in real-time. You also need to feed it with real-time data.
Full insight requires assuring your analytics/big data solutions are fed with the highest quality data. After all, your analytics are really only as good as the data you feed it. Or, in other words, garbage in garbage out, gold in – gold out.
So, when looking at data capture technologies, what should you look for? How can you assure you capture and feed your analytics solution with the highest quality data? Read our Slideshare "Your Analytics is Only as Good as Your Data - Unlocking the Big Data Goldmine" to help answer these questions and more