Group I Practicum Presentation: Ian Campbell Dara Boland Mark Allen Tommy O’ Brien Graham Tate Business Plan for a Cloud C...
Our Idea <ul><li>A user–friendly payroll system that can be accessed remotely using cloud computing technology. </li></ul>...
Primary Market Research
Research Objectives <ul><li>Identify: </li></ul><ul><li>Characteristics of respondents’ current payroll system. </li></ul>...
Key Research Findings
Key Research Findings
Key Research Findings
Reasons for Switching Key Research Findings
Legal Considerations <ul><li>Data Protection Act (1988 & 2003) </li></ul><ul><li>European Communities Regulations: Electro...
Revenue Compliance <ul><li>Automatic Updates in line with budgetary amendments: PAYE/USC </li></ul><ul><li>Related-payroll...
Who is the target? Any Irish SME with  ≤  35 employees Over 6600 limited Irish companies of this size Payroll Software Ser...
C P S Comp e tition 30 day free trial (download) 10 day free trial (download) 30 day free trial (download) € 140 p/a € 149...
Technology Plan <ul><li>Create a cost-effective, easy-to-use payroll program through a SaaS model. </li></ul><ul><li>The S...
Microsoft Azure <ul><li>The service will run over Microsoft’s Azure PaaS system. </li></ul><ul><li>Platform as a Service (...
Security <ul><li>Security is a large concern for organisations  placing information within the “cloud”. </li></ul><ul><li>...
System Architecture <ul><li>Web Application Firewall </li></ul><ul><li>Presentation Layer </li></ul><ul><li>Computational ...
 
Finances
The Revenue Model <ul><li>CPS will generate revenue through annual subscriptions.  </li></ul><ul><li>The idea of our reven...
Start  – Up Financings  CPS will look to generate income in year 1 via Equity and Debt financing: Equity Financing :  Hold...
Debt  Financing  The company will be further financed by a loan of €60,000 from Bank Of Ireland
Annual Subscriptions Year 1, 2 and 3
Break  Even Analysis Break Even - April 2013: (1125 subscriptions) After this date, the company will begin to make profits...
Forecasted Profit/Losses – Year 1, 2 and 3 <ul><li>Year 1 forecasted losses of (-€22,558) </li></ul><ul><li>Year 2 forecas...
Focused Measureable Traceable Low Cost Per Lead High ROI
Organisational Strengths Weaknesses Environmental Threats Opportunities FIT Internal Analysis External Analysis Strategic ...
CPS In the Mix… Product   – CPS Payroll Software – USP - its simple! Simple to understand, trial, buy (download) and use U...
Digital Marketing Strategy
Social Media
Social Media Marketing <ul><li>Twitter </li></ul><ul><ul><li>Inbound and outbound messages. </li></ul></ul><ul><li>Faceboo...
SEO and SMM <ul><li>Competitive Advantage for CPS is  cost . Digital Marketing is  cheap  advertising.  </li></ul><ul><li>...
Paid Advertising and Metrics <ul><li>Google AdWords </li></ul><ul><li>Flexible budget. </li></ul><ul><li>Bidding for speci...
www.cloudpayrollsolutions.net [email_address] “ Payroll Made Easy”
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Cloud Payroll Solutions Overview

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A brief overview of the company and ongoing strategy

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  • 1 - This was crucial in identifying what key features may be incorporated into the design of the CPS system. 2 – Crucial in identifying a possible USP of the CPS system over its competitors. 3 – It is human nature to be initially sceptical of technology that one doesn’t understand. By identifying how comfortable the respondent was in using internet-based facilities and their perceptions of internet security, the team could gauge how open the respondents would be to using a payroll system like CPS that operate in the cloud.
  • The team received a positive response towards our cloud based system. 60% of respondents believed that they would consider using CPS. Although 40% responded negatively towards using CPS, we found that the majority of these respondents had a lack of understanding of internet technology and considered there to be significant security risks associated with storing information in the cloud. We believe however that as Ireland is seen as becoming a major international hub for cloud computing based companies in the coming years, understanding of the cloud-based type of service will increase and thus potential customers will become more willing to adopt CPS
  • A key selling point of the CPS service is that it will update the relevant PAYE &amp; PRSI tax rates automatically with any induced budget adjustments. The CPS system will also store the relevant information for companies in relation to their employees’ incomes tax: PAYE &amp; PRSI. According to Revenue the following forms are required for tax purposes: P30, P35, P45, P46 and P60. These are the only forms sent to Revenue from a purely payroll point of view. PSDA - Psda – payroll software developer association lobbying groups for software developer group- told in advance what changes will be made to paye in advance – wont tell them specific changes (government) but let them know about possible changes which may disrupt current payroll
  • Cloud Payroll Solutions Overview

    1. 1. Group I Practicum Presentation: Ian Campbell Dara Boland Mark Allen Tommy O’ Brien Graham Tate Business Plan for a Cloud Computing-Based Payroll System 24 th August 2011
    2. 2. Our Idea <ul><li>A user–friendly payroll system that can be accessed remotely using cloud computing technology. </li></ul><ul><li>Passing on the cost-savings associated with a cloud service to the end-user in the form of an affordable annual subscription fee. </li></ul><ul><li>Fully revenue compliant system that updates automatically at year end. </li></ul><ul><li>Focus on the small-medium enterprise market in Ireland with companies employing between 2-35 employees: Over 6600 limited Irish companies of this size . </li></ul>
    3. 3. Primary Market Research
    4. 4. Research Objectives <ul><li>Identify: </li></ul><ul><li>Characteristics of respondents’ current payroll system. </li></ul><ul><li>Perceived issues & limitations with this system. </li></ul><ul><li>Attitudes towards a cloud-based system & willingness to adopt </li></ul><ul><li>Respondents’ understanding of internet/mobile technology </li></ul>
    5. 5. Key Research Findings
    6. 6. Key Research Findings
    7. 7. Key Research Findings
    8. 8. Reasons for Switching Key Research Findings
    9. 9. Legal Considerations <ul><li>Data Protection Act (1988 & 2003) </li></ul><ul><li>European Communities Regulations: Electronic Communications, Networks & Services (2003) </li></ul><ul><li>Revenue Compliance </li></ul>
    10. 10. Revenue Compliance <ul><li>Automatic Updates in line with budgetary amendments: PAYE/USC </li></ul><ul><li>Related-payroll tax forms: P30, P35,P45,P46 & P60 </li></ul><ul><li>Payroll Software Developer Association (PSDA) - Membership </li></ul>
    11. 11. Who is the target? Any Irish SME with ≤ 35 employees Over 6600 limited Irish companies of this size Payroll Software Services Industry valued at €286 m for 2011 ~ Barnes Report Cust o mers The Target Market
    12. 12. C P S Comp e tition 30 day free trial (download) 10 day free trial (download) 30 day free trial (download) € 140 p/a € 149 p/a € 149 p/a Fastest response to legislative change Quickpay (max 25 employees) Payroll lite (3 employees - €99) No online support Quickpay free (5 employees) 30 day customer support Leverage off their succesfull accounting software and above the line marketing
    13. 13. Technology Plan <ul><li>Create a cost-effective, easy-to-use payroll program through a SaaS model. </li></ul><ul><li>The Software as a Service (SaaS) model provides a number of benefits to users: </li></ul><ul><ul><ul><li>Ability to process payroll from any computer with internet access. </li></ul></ul></ul><ul><ul><ul><li>Automatic backup of their data. </li></ul></ul></ul><ul><ul><ul><li>Guaranteed Revenue Compliance. </li></ul></ul></ul>
    14. 14. Microsoft Azure <ul><li>The service will run over Microsoft’s Azure PaaS system. </li></ul><ul><li>Platform as a Service (Paas) vs. Amazon EC2 Infrastructure as a Service (IAAS) </li></ul><ul><li>ISO 27001 Information Security Management Standard certification </li></ul><ul><li>Allows CPS to geo-specify locations where data can be stored. </li></ul>
    15. 15. Security <ul><li>Security is a large concern for organisations placing information within the “cloud”. </li></ul><ul><li>Microsoft Azure platform and database storage will ensure that customers data is stored according to ISO 27001 certified data protection procedures. </li></ul><ul><li>Greenstein and Vasarhelyi (2002) outline five categories of security to ensure data transferred between a user and a website are kept secure: </li></ul><ul><ul><ul><ul><ul><li>Confidentiality </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Integrity </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Authentication </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Non-repudiation </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Access Controls </li></ul></ul></ul></ul></ul>
    16. 16. System Architecture <ul><li>Web Application Firewall </li></ul><ul><li>Presentation Layer </li></ul><ul><li>Computational Layer </li></ul><ul><li>Data Access Layer </li></ul><ul><li>Database Firewall </li></ul><ul><li>Storage Layer </li></ul>
    17. 18. Finances
    18. 19. The Revenue Model <ul><li>CPS will generate revenue through annual subscriptions. </li></ul><ul><li>The idea of our revenue model is that a customer has to pay a subscription price in order to have access to the Payroll service that CPS is offering. </li></ul><ul><li>Users are charged an annual subscription fee of €121 (including VAT), to use the payroll service. </li></ul>
    19. 20. Start – Up Financings CPS will look to generate income in year 1 via Equity and Debt financing: Equity Financing : Holdings of each shareholder: Executive Shareholders Mr Dara Boland: Input Value: €15,000. Percentage in the company: 20% Mr Graham Tate: Input Value: €15,000. Percentage in the company: 20% Mr Ian Campbell: Input Value: €15,000. Percentage in the company: 20% Mr Mark Allen: Input Value: €15,000. Percentage in the company: 20% Mr Tommie O’ Brien Input Value: €15,000. Percentage in the company: 20% Equity financing from individual directors comes to the sum total of €75,000
    20. 21. Debt Financing The company will be further financed by a loan of €60,000 from Bank Of Ireland
    21. 22. Annual Subscriptions Year 1, 2 and 3
    22. 23. Break Even Analysis Break Even - April 2013: (1125 subscriptions) After this date, the company will begin to make profits based on estimated costs and Sales
    23. 24. Forecasted Profit/Losses – Year 1, 2 and 3 <ul><li>Year 1 forecasted losses of (-€22,558) </li></ul><ul><li>Year 2 forecasted profits are calculated at €16,113. </li></ul><ul><li>Year 3 forecasted profits are calculated at €31, 241. </li></ul>
    24. 25. Focused Measureable Traceable Low Cost Per Lead High ROI
    25. 26. Organisational Strengths Weaknesses Environmental Threats Opportunities FIT Internal Analysis External Analysis Strategic fit “ When a particular plan, product etc is suitable in relation to an organization's strategy” Longman Business English Dictionary <ul><li>Strengths (Internal) </li></ul><ul><li>“ Simple Software” - Ease of use </li></ul><ul><li>Digital Marketing Competencies </li></ul><ul><li>Opportunities (external) </li></ul><ul><li>Cloud Computing - platform for “Software as a Service” eliminates traditional costs involved in installing, servicing and hosting software products. </li></ul><ul><li>Weaknesses ( Internal) </li></ul><ul><li>Managment not from Technology background </li></ul><ul><li>Financial Resources – limited budget for e.g. marketing </li></ul>Threats (external) Existing brands with larger nrand equities and resources
    26. 27. CPS In the Mix… Product – CPS Payroll Software – USP - its simple! Simple to understand, trial, buy (download) and use Use with Microsoft Office Seamless transition Price – No Initial Fee, no update costs, no additional user license agreements just one simple yearly Subscription! € 99.99 excl. VAT (penetration -Set price low in order to: Build Sales and Market Share) Per office/company and not per user Promotion – PR (press releases, business awards, networking groups and seminars) Sales Promotion (The CPS Challenge and Affiliate Marketing) Personal Selling ( From Lead Generation to Customer Care / Support) Internet Marketing Place – cloudpayrollsolutions.net SaaS – centralized distribution Competitive Strategy : Operational Excellence: - lead the industry in price and convenience. Achieve Cost reductions through an efficient delivery system (cloud)
    27. 28. Digital Marketing Strategy
    28. 29. Social Media
    29. 30. Social Media Marketing <ul><li>Twitter </li></ul><ul><ul><li>Inbound and outbound messages. </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Brand awareness. </li></ul></ul><ul><ul><li>Help SEO. </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>Information and Awareness tool. </li></ul></ul><ul><ul><li>Increase SEO. </li></ul></ul>
    30. 31. SEO and SMM <ul><li>Competitive Advantage for CPS is cost . Digital Marketing is cheap advertising. </li></ul><ul><li>SMM can help provide search engines what they require. </li></ul><ul><li>Apply SEO thinking to Social Media (Keywords, relevant content etc). </li></ul>
    31. 32. Paid Advertising and Metrics <ul><li>Google AdWords </li></ul><ul><li>Flexible budget. </li></ul><ul><li>Bidding for specific keywords. </li></ul><ul><li>Google Analytics </li></ul><ul><li>Evaluate ROI. </li></ul><ul><li>Monitor each webpage via bounce rate, views and time. </li></ul>
    32. 33. www.cloudpayrollsolutions.net [email_address] “ Payroll Made Easy”

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