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Business from Open Data

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Open data is a great business opportunity but how to turn that potential into real profit?

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Business from Open Data

  1. 1. Cloud’N’Sci.fi Marketplace Copyright © Cloud'N'Sci Ltd 2014 BU$INE$$ OPEN DATA from ”Business from Open Data via the Cloud’N’sci.fi Marketplace” by Pauli Misikangas, the CEO and co-founder of Cloud’N’Sci Ltd via the
  2. 2. Algorithms-as-a-Service cloudnsci.fi Open Data = Business Opportunity 141592653589793238462643383279502884197169399375105820974944592307816406286208998628034825342117067982148086513282306647093844609505822317253594081284811174502841027019385211055596446229489549303196442881097566593344612847564823386783165271201909145648566923460348610454326648213393607260249141273724587006606315588174881520920962829254091715364367892590360011330530548820466521384146951941511609433057270365759591953092186117381932611793105118548074462379962749567351885752724891227938183011949129833673362440656643086021394946395224737190702179860943702770539217176293176752384674818467669405132000568127145263560827785771342757789609173637178721468440901224953430146549585371050792796892589235420199561121290219608640344181598136297747713099605187072113499999983729780491059731732816096318595024459455346908302642522308253344685035261931188171010031378387528865875332083814206171776691473035982534904287554687311595628638823537875937519577818577805321712268066130019278766111959092164201989380952572010654858632788659361533818279682303019520353018529689957736225994138912497217752834791315155748572424541506959508295331168617278558890750983817546374649393192550604009277016711390098488240128583616035637076601047101819429555961989467678374494482553797747268471040475346462080466842590694912933136770289891521047521620569660240580381501935112533824300355876402474964732639141992726042699227967823547816360093417216412199245863150302861829745557067498385054945885869269956909272107975093029553211653449872027559602364806654991198818347977535663698074265425278625518184175746728909777727938000816470600161452491921732172147723501414419735685481613611573525521334757418494684385233239073941433345477624168625189835694855620992192221842725502542568876717904946016534668049886272327917860857843838279679766814541009538837863609506800642251252051173929848960841284886269456042419652850222106611863067442786220391949450471237137869609563643719172874677646575739624138908658326459958133904780275900994657640789512694683983525957098258226205224894077267194782684826014769909026401363944374553050682034962524517493996514314298091906592509372216964615157098583874105978859597729754989301617539284681382686838689427741559918559252459539594310499725246808459872736446958486538367362226260991246080512438843904512441365497627807977156914359977001296160894416948685558484063534220722258284886481584560285060168427394522674676788952521385225499546667278239864565961163548862305774564980355936345681743241125150760694794510965960940252288797108931456691368672287489405601015033086179286809208747609178249385890097149096759852613655497818931297848216829989487226588048575640142704775551323796414515237462343645428584447952658678210511413547357395231134271661021359695362314429524849371871101457654035902799344037420073105785390621983874478084784896833214457138687519435064302184531910484810053706146806749192781911979399520614196634287544406437451237181921799983910159195618146751426912397489409071864942319615679452080951465502252316038819301420937621378559566389377870830390697920773467221825625996615014215030680384477345492026054146659252014974428507325186660021324340881907104863317346496514539079626856100550810665879699816357473638405257145910289706414011097120628043903975951567715770042033786993600723055876317635942187312514712053292819182618612586732157919841484882
  3. 3. Algorithms-as-a-Service cloudnsci.fi Free Data → Free App? APPLICATIONS DATA SOURCES PRIVATE DATA CUSTOMERS BUSINESS MODEL? Nah, I just make these APPS for FUN! consumers companies public sector research APPLICATION LOGIC & UI OPEN DATA PROCESSING OPEN DATA OPEN DATA OPEN DATA ...
  4. 4. Algorithms-as-a-Service cloudnsci.fi Too Big as a Hobby Project... Your app is a GOOD START but still requires some FURTHER DEVELOPMENT Can you PROMISE that your app SCALES UP and STAYS UP ? Sorry folks, I’m TOO BUSY with my DAY JOB and those MAINTENANCE COSTS are killing me...
  5. 5. Algorithms-as-a-Service cloudnsci.fi ... but Too Small for Investors? Well, it’s a nice DEMO but I doubt it will become a multi-billion business - yearly REVENUE only about 100k€ ... But that’s A LOT of MONEY! Not for me, boy... Goodbye!
  6. 6. Algorithms-as-a-Service cloudnsci.fi App Business à la Cloud’N’Sci.fi customer Cloud’N’Sci Ltd application provider open data sources Making COMMERCIAL APPLICATIONSis EASY! APPLICATION LOGIC & UI OPEN DATA PROCESSING OPEN DATA OPEN DATA OPEN DATA Activate Session Algorithms-as-a-Service MARKETPLACE 2. PAY 3. USE 1. START
  7. 7. Algorithms-as-a-Service cloudnsci.fi MARKETPLACE OPEN DATA APPLICATION 1 OPEN DATA APPLICATION 2 Data as a Service happy customers Now I get INCOMES also when some OTHER APPLICATION USES the DATA refined by me ! more happy customers MAKING APPS is now really FAST & CHEAP because the REQUIRED DATA is so EASILY AVAILABLE! another application developer OPEN DATA PROCESSING OPEN DATA OPEN DATA OPEN DATA Activate Activate
  8. 8. Algorithms-as-a-Service cloudnsci.fi MARKETPLACE OPEN DATA ACCESS OPEN DATA APPLICATION Algorithms as a Service Activate DATA REFINING ALGORITHMS OPEN DATA OPEN DATA OPEN DATA Wow! Now I get MONEY also when somebody USES my ALGORITHMS with OTHER DATA sets! My R&D COSTS are now MUCH LOWER as I can UTILIZE EXISTING ALGORITHMS to refine my private data PRIVATE DATA APPLICATION private application owner PRIVATE DATA
  9. 9. Algorithms-as-a-Service cloudnsci.fi Win-Win OPEN DATA APPLICATION 1 PRIVATE DATA DATA REFINING ALGORITHM PRIVATE APPLICATION DATA ACCESS DATA REFINING ALGORITHM OPEN DATA APPLICATION 2 More to Sell Less to Implement DATA ACCESS DATA REFINING ALGORITHM
  10. 10. Algorithms-as-a-Service cloudnsci.fi MARKETPLACE DATA ACCESS PUBLIC APPLICATIONS More! Better! Faster! Together! Activate OPEN DATA extremely happy customers commercial data providers open data providers algorithm developers application developers Cloud’N’Sci Ltd PRIVATE APPLICATIONS PRIVATE DATA DATA REFINING ALGORITHMS private application developers COMMERCIAL DATA
  11. 11. Algorithms-as-a-Service cloudnsci.fi Case Study: Heatmaps4Finland Apps4Finland 2013 competition finalist and the winner of the People’s Choice award
  12. 12. Algorithms-as-a-Service cloudnsci.fi View Open Data as Heatmaps 3. Enjoy the HEATMAP ! 1. Select OPEN DATA 2. Select FOCUS point
  13. 13. Algorithms-as-a-Service cloudnsci.fi Current Heatmap Types TRAFFIC NOISE HEATMAP Environment Centre of Helsinki DEER CRASH HEATMAP Finnish Transport Agency TRAFFIC ACCIDENT HEATMAP City of Helsinki ELEVATION HEATMAP National Geophysical Data Center
  14. 14. Algorithms-as-a-Service cloudnsci.fi Powered by Cloud’N’Sci.fi Indexed OPEN DATA Heatmap ALGORITHM End-user APPLICATION HEATMAPS for specific open data & location
  15. 15. Algorithms-as-a-Service cloudnsci.fi Ecosystem Open Data Provider Algorithm Provider Marketplace Provider Application Provider Algorithm Architecture Provider
  16. 16. Algorithms-as-a-Service cloudnsci.fi Business Model I pay for application sessions to visualize open data as heatmaps I earn with session sales and pay for heatmaps I’m paid every time my data is needed I get money when my algorithm is used to create heatmaps Cloud’N’Sci makes all this possible and charges a marketplace fee from the providers I charge for heatmaps and pay for the data and using the heatmap algorithm
  17. 17. Algorithms-as-a-Service cloudnsci.fi Easy Buying 1. Sign Up to Cloud’N’Sci.fi 2. Add Data Refining Budget 3. Use Data Refining Services 4. Handle Monthly Receipts Cloud’N’Sci Ltd Customer as a self-service via the Cloud’N’Sci.fi marketplace
  18. 18. Algorithms-as-a-Service cloudnsci.fi Easy Selling 1. Create Provider Account 2. Submit Your Solution 3. Keep Your Customers Happy 4. Receive Payments (Sales-Fees) as a self-service via the Cloud’N’Sci.fi marketplace
  19. 19. Algorithms-as-a-Service cloudnsci.fi Grand Opening 2015 TRY the beta-version of the MARKETPLACE at http://cloudnsci.fi @cloudnsci
  20. 20. Algorithms-as-a-Service cloudnsci.fi Welcome to Join the Business! Let’s turn OPEN DATA into real BUSINESS ! @cloudnsci @misikangas

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