A well-executed email marketing program means so much more than just sending regular emails, especially if you want to deliver a channel that increases conversions.
These slides are from a recorded webinar that revealed exactly what a highly converting email marketing program looks like, with examples of what other brands have done to successfully improve their email conversion rates.
Key areas covered include:
- The types of email campaigns you should be including in your email marketing program – are you using them all?
- How to integrate email throughout the customer journey to drive engagement and action, using emails designed for conversion.
- How to maximise the customer’s touch points by sending emails that are not only anticipated but are also welcomed
Delivered by international email marketing trainer and cloud.IQ marketing director, Kath Pay, fill in the form for access to a webinar that reveals how you can deliver greater conversions from a core a channel you are already spending time and budget on.
You can watch the full webinar at http://hubs.ly/y0zyFh0