Streamlining Login with an
Account Chooser
Google Case Study
Adam Dawes
adawes@google.com
http://goo.gl/VKxhkP
Google Confidential and Proprietary
How did we realize we needed a different login flow?
Google Apps configured to auth vi...
Google Confidential and Proprietary
How did we realize we needed a different login flow?
50% of users that click sign-up h...
Google Confidential and Proprietary
Authentication ritual: typically performed as a single act
Really has two parts: ident...
Google Confidential and Proprietary
What’s possible when you separate them?
Clean federation flows
Enterprise SAML custome...
Google Confidential and Proprietary
What’s possible when you separate them?
More flexible login challenges
Google Confidential and Proprietary
But what’s the UX when you separate them?
But what if you begin remembering the identi...
Google Confidential and Proprietary
What happens when you save the identifier locally?
Better login conversions
● Name and...
Google Confidential and Proprietary
What happens when people switch user accounts on a device?
Account Chooser
● Simplifie...
Google Confidential and Proprietary
Account Chooser and avoiding double consent
Google Confidential and Proprietary
Account Choosers don’t need to be branded
Google Confidential and Proprietary
Wouldn’t all sites benefit from having a shared account chooser?
OpenID Foundation acc...
Google Confidential and Proprietary
The Account Chooser pattern is taking off
Android
Google
● Preserves privacy - can be ...
Google Confidential and Proprietary
The Account Chooser pattern is taking off
AppleTV
Google Confidential and Proprietary
Account Chooser: As complex as you want to make it
Google Confidential and Proprietary
More information
www.accountchooser.net
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Cis14 google's account chooser

  1. 1. Streamlining Login with an Account Chooser Google Case Study Adam Dawes adawes@google.com http://goo.gl/VKxhkP
  2. 2. Google Confidential and Proprietary How did we realize we needed a different login flow? Google Apps configured to auth via SAML “Idiot Box”
  3. 3. Google Confidential and Proprietary How did we realize we needed a different login flow? 50% of users that click sign-up have an account
  4. 4. Google Confidential and Proprietary Authentication ritual: typically performed as a single act Really has two parts: identifier and credential
  5. 5. Google Confidential and Proprietary What’s possible when you separate them? Clean federation flows Enterprise SAML customers Consumer IDPs
  6. 6. Google Confidential and Proprietary What’s possible when you separate them? More flexible login challenges
  7. 7. Google Confidential and Proprietary But what’s the UX when you separate them? But what if you begin remembering the identifier on the device...
  8. 8. Google Confidential and Proprietary What happens when you save the identifier locally? Better login conversions ● Name and photo for easy account recognition ● No typing email address! (millions of cries of thanks from mobile users)
  9. 9. Google Confidential and Proprietary What happens when people switch user accounts on a device? Account Chooser ● Simplifies login for users with multiple accounts and people who share devices ● Useful in other flows like OAuth consent
  10. 10. Google Confidential and Proprietary Account Chooser and avoiding double consent
  11. 11. Google Confidential and Proprietary Account Choosers don’t need to be branded
  12. 12. Google Confidential and Proprietary Wouldn’t all sites benefit from having a shared account chooser? OpenID Foundation accountchooser.com project ● Preserves privacy - all entries stored locally in HTML5 storage ● Easy for developers to integrate ● Google now bootstrapping entries, others to follow ● Google to move towards using accountchooser.com in the future accounts.google.com
  13. 13. Google Confidential and Proprietary The Account Chooser pattern is taking off Android Google ● Preserves privacy - can be called without any privileges for Google accounts ● Exploring way to represent all accounts on the device Yahoo ● Built directly into their own app
  14. 14. Google Confidential and Proprietary The Account Chooser pattern is taking off AppleTV
  15. 15. Google Confidential and Proprietary Account Chooser: As complex as you want to make it
  16. 16. Google Confidential and Proprietary More information www.accountchooser.net

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