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Lean Research for Startups, presented by Mark Geene, CEO/ Co-Founder Cloud Elements


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Cloud Elements CEO, Mark Geene's presentation for Founders Institute: "Lean Research for Startups". Covers the 10 steps of lean research. Includes examples of Mark's Lean Research Results.
Inspired by “Running Lean” by Ash Maurya .

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Lean Research for Startups, presented by Mark Geene, CEO/ Co-Founder Cloud Elements

  1. 1. Lean Startup RESEARCH - Founders Institute mark geene @mgeene
  2. 2. Confidential & Proprietary LEAN RESEARCH • Every meeting, conversation is a research opportunity • Know what you want to know; Discover what you should know • Lean research can become an on-going part of building your business • Your hypothesis, ideas WILL change … Embrace it • Inspiration for this deck “Running Lean” by Ash Maurya
  3. 3. Confidential & Proprietary LEAN RESEARCH 1. Form a hypothesis that you want to test  “Developers spend too much time integrating cloud services” 2. Develop a small set of interview questions (measurable)  How many services have you integrated?  How many do you plan to integrate?  Which services?  How much time did it take to integrate each?  How much time do you spend maintaining each?
  4. 4. Confidential & Proprietary LEAN RESEARCH 3. Test your interview process with a few people  A few close contacts  Face-to-face whenever possible  30 Minutes Max 4. Assign roles to your interview team  Interviewer  Note Taker(s) w/ shared doc (e.g., Google Docs)  No observers 5. Disposition everything that was said (immediately)  (I) Information; (P/U) Problem/User Story; (R) Risk; (A) Action
  5. 5. Confidential & Proprietary LEAN RESEARCH 6. Review the “test” interview results and adjust  Am I getting tangible, measurable data?  Is what I’m learning shedding light on my hypothesis?  We learned that integration was only part of the problem. Monitoring and Maintaining were considered just as valuable if not more 7. Conduct many more interviews (20 – 30?)  Formal and Informal  Make it part of your sales and BD process  Collect data from every discussion
  6. 6. Confidential & Proprietary LEAN RESEARCH 8. Analyze your data; Take action on the results  What did I learn about my hypothesis? Change it  Create user stories, action items, new questions 9. Convert what you’ve learned into a presentation and wire frames  Problem we solve; How we solve it  Present it often to further test your idea  Further validate your hypothesis 10.Convert what you’ve learned into an MVP  Captured user stories become features  Measurable results become test criteria
  7. 7. Confidential & Proprietary 6 12 20 2013 2015 2017 SOME OF OUR LEAN RESEARCH RESULTS Today, the average application uses 6 or more SaaS solutions. In the near future, this will double to 12 or more. +
  8. 8. Confidential & Proprietary SOME OF OUR LEAN RESEARCH RESULTS Developers spend too much time integrating cloud services Email Other Payments Single Sign-On CRM 40hrs  Support SMS 40hrs 5 80hrs  100hrs  80hrs  +500 Total hours!!! 80hrs  100hrs 
  9. 9. Confidential & Proprietary If you want to Learn HOW TO Design and Build Your Cloud Application Faster, Leveraging Our Services and Pre-Built Cloud Integrations PHONE t 1(866) 830 3456 EMAIL Twitter @cloudelements1 contact us %" 0