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Marketo user, you know that there's this thing called a webhook. But what the heck is it? How can you use it? What sort of effort does it take? This presentation defines Marketo webhooks and gives the 3 major ways they are used: 1) to integrate to Launchpoint partner solutions 2) to provide specific functions within a campaign flow 3) to serve as an integration mechanism between Marketo and your own custom code.