CloudCamp Milan 2009: Microsoft


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CloudCamp Milan 2009: Microsoft

  1. 1. The Windows Azure Platform: Cloud Computing with choice and low risks<br />Riccardo Sponza<br />Technical Evangelism Manager<br />Microsoft Italia<br /><br />
  2. 2. How We View Cloud<br />Fundamentals<br />Scale Out<br />Automated Service Management<br />High Availability<br />Multi-Tenancy<br />Considerations<br />Off Premises<br />On Premises<br />Location<br />Homogeneous<br />Heterogeneous<br />Infrastructure<br />CapEx<br />OpEx<br />Business model<br />Own<br />Lease/Rent<br />Ownership<br />Self<br />Third Party<br />Management<br />
  3. 3. The Windows Azure Platform<br />Developer Experience<br />Web and clouds<br />Third party cloud<br />Web applications<br />Use existing skills and tools.<br />Compute<br />Storage<br />Management<br />Management<br />Relational data<br />Connectivity<br />Access control<br />On-premises<br />LOB Applications<br />Composite applications<br />
  4. 4. Solving Complexities<br />Development needs<br />What we offer<br />How this is unique<br />Security and control<br />Available<br />Efficient<br />Interoperable<br />On-demand<br />Ubiquitous<br />Compute<br />APP<br />Services Management<br />Virtualized computation<br />Network<br />Storage<br />Storage services<br />State-of-the-art data centers<br />
  5. 5. TCO Analysis of LOB & Consumer App<br />Consumer e-commerce application<br />Small LOB application<br />Seasonal peak and “spiky” capacity demand<br />Over 100 on premises physical servers <br />High transactions, 24-hour data synchronization<br />Persistent up time and high availability<br />20% <br />68% <br />$14K<br />$17K<br />$4M<br />$12M<br />Windows Azure Platform<br />On Premises<br />Windows Azure Platform<br />On Premises<br />Lower TCO realized by automatedservice management <br />Lower TCO realized with dynamic scaling<br />
  6. 6. Windows Azure Platform Value<br />Efficiency<br />Simplicity<br />Use existing skills<br />Simple model<br />Lower costs<br />Deployment flexibility<br />Focus<br />Agility<br />Applicationdevelopment<br />Revenue opportunities<br />Respond quickly<br />Grow customer base<br />
  7. 7. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />
  8. 8. Windows Azure Platform Purchasing Models <br />Consumption<br />Subscription<br />Volume licensing<br />“Pay as you go and grow”<br />“Value for a commitment”<br />“Coordinated purchasing”<br />Available at PDC launch<br />Select offers at PDC<br />Planned for post PDC<br /><ul><li>Discounts for commitment
  9. 9. Plans for paymentpredictability
  10. 10. Unified purchasing through EA
  11. 11. Introduction to volumediscount
  12. 12. Low barrier to entry and flexibility
  13. 13. Optimized for cloudelasticity </li></li></ul><li>Windows Azure Platform Purchasing Models <br />Value differentiated by automated management,federated access control, and advanced message patterns<br />Value differentiated with scale, managed high availability,and self-provisioning<br />Value differentiated by service lifecycle management<br />Messages<br />Bandwidth <br />Web edition<br />Business edition<br />Bandwidth <br />Compute<br />Storage <br />Bandwidth <br />Per transactions<br />Per GB transferred<br />Per database/month<br />Per database/month<br />Per GB transferred<br />Per service hour<br />Per GB stored and transactions<br />Per GB transferred<br />$0.15/100K* <br />$0.10 GB Ingress*<br />$0.15 GB Egress*<br />$9.99/month*(1 GB) <br />$99.99/month*(10 GB)<br />$0.10 GB Ingress*<br />$0.15 GB Egress*<br />$0.12/hour* <br />$0.15 GB/month*<br />$0.01/10K storage transaction* <br />$0.10 GB Ingress*<br />$0.15 GB Egress*<br />*Price quoted is for U.S.<br />
  14. 14. Windows Azure Platform Roadmap<br />Rich Service Templates<br />Multiple Geo Locations<br />Multiple Languages<br />Full Trust<br />Active Directory and Web ID<br />Relational & Virtualized Database <br />Auto DB Management<br />Simple Service Templates<br />One Geo<br />ASP.NET<br />Medium Trust<br />Automated Service Management<br />Service Bus, Access Control<br />Admin Mode/VM Deployment<br />Geo Replication & On Premises<br />Systems Center Integration<br />Enterprise ID Federation<br />Distributed Queries & CLR<br />Analytics & reporting<br />Data Synch (DataHub)<br />Commercial release<br />CTP<br />Future<br />Web 2.0<br />Partners<br />Enterprise<br />