Aserver Lightning Talk at CloudCamp Austin


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Clinton Gatewood gives Lightning Talk at CloudCamp Austin

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Aserver Lightning Talk at CloudCamp Austin

  1. 1. Cloud Computing for Hosting Providers Clinton Gatewood A-Server - 2008
  2. 2. A-Server <ul><li>Cloud infrastructure builder for Hosting Providers </li></ul><ul><li>Belgian company </li></ul><ul><li>Offices in Belgium, Egypt, US & India </li></ul><ul><li>Team 15 years experience in datacenters & storage </li></ul><ul><li>Delivering to markets: US, APAC, Europe, ME </li></ul>A-Server - 2008
  3. 3. What is Cloud Computing? A-Server - 2008 Wikipedia: Cloud computing is a style of computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet.
  4. 4. Benefits of Cloud Computing <ul><li>Agility: respond innovative and competitive </li></ul><ul><li>Scalability : grow infastructure with your customers </li></ul><ul><li>Optimise infrastructure use: today 15% average use! </li></ul><ul><li>Need for Cost Effective Monthly Billing </li></ul><ul><li>Save Energy thanks to use of virtualization and auto provisining </li></ul>A-Server - 2008
  5. 5. Cloud Computing Pyramid A-Server - 2008
  6. 6. <ul><li>... what cloud should I look at as a Hosting Provider? </li></ul><ul><li>Software as a Service Clouds (SAAS): SalesForce, Google … </li></ul><ul><li>Platform as a Service Clouds (PAAS):, Azure … </li></ul><ul><li>Cloud Infrastructure software : Citrix, 3Tera … </li></ul><ul><li>Infrastructure Clouds (IAAS) : Amazon, A-Server, GoGrid, Flexiscale, Sun … </li></ul><ul><li>… </li></ul>Cloud Computing Today A-Server - 2008 Hosting Providers?
  7. 7. A-Server - 2008 Hosting Providers use cases for IAAS ... Use Cases Infrastructure Clouds Web 2.0 Demo & Test capacity Scalable Backup Storage Instant Disaster Recovery Cloud Hosting …
  8. 8. <ul><li>... big companies are moving into Hosting ... </li></ul><ul><li>Amazon Webservices: new web control interface … </li></ul><ul><li>Microsoft Azure: goes hosting, what will be next? </li></ul><ul><li>Hardware vendors go into services … they are building public clouds: IBM, SUN, … </li></ul><ul><li>Google Apps is hosting platform for applications ... </li></ul>A Changing Marketplace ... A-Server - 2008 Hosting Providers’ business are threatened !
  9. 9. A-Server - 2008 Existing Infrastructure Clouds Service Level Agreement? Hardware used? Where is my data stored? Security? Control? Performance? Reliability?
  10. 10. A-Server - 2008 Cloud Requirements! Redundant Storage Architecture HPC Cloud Infrastructure Control Panels & API’s Self-Healing Datacenter Auto Provisioning Capacity Based Usage Model
  11. 11. A-Server - 2008 Can Hosting Providers compete? Control of pricing? My Target markets? Billing Models? Build on top of big clouds? Should I compete with the big cloud boys?
  12. 12. A-Server - 2008 Can Hosting Providers compete? What positioning to take in cloud offerings? Should I Compete with the big boys? Absolutely! Is it worth it?: Margins? How to meet the requirements?
  13. 13. first Cloud for HSP’s
  14. 14. A-Server - 2008 Ready 2GO Cloud! <ul><li>Ready to go : no integration, just power the rack! </li></ul><ul><li>Delivered dedicated in A-Server’s or your datacenter </li></ul><ul><li>Built in Datacenter Control Panels & API’s </li></ul><ul><li>Launch premium, reliable, controlled Cloud Products! </li></ul>
  15. 15. A-Server - 2008 Technology <ul><li>100% redundant Storage Technology </li></ul><ul><li>HPC Cloud Infrastructure: SUN, Infiniband, Cisco </li></ul><ul><li>SUN Cloud Computing Software </li></ul><ul><li>Including Storage API’s, S3 compatible! </li></ul><ul><li>Hypervisor Agnostic: Virtual box & Xen ! </li></ul><ul><li>Power Management Appliance </li></ul>
  16. 16. Virtual Private Datacenter
  17. 17. A-Server - 2008 Conclusion <ul><li>Go to market NOW </li></ul><ul><li>Use a Ready to go Private Cloud </li></ul><ul><li>Close & Controlled </li></ul><ul><li>In own datacenter </li></ul><ul><li>Position clearly </li></ul><ul><li>Customized cloud offer </li></ul><ul><li>Including A-Brands </li></ul><ul><li>More Personal Service </li></ul>
  18. 18. A-Server - 2008 Thank You Clinton Gatewood